Key Takeaways:
– Among Disney’s franchises, Frozen delivers the highest ROI at 9.9X, followed by Toy Story and the Avengers franchise.
– Surprisingly, Star Wars does not feature in the top three in terms of ROI.
– Fans respond to Star Wars’s unexpected position, pointing to the quality of recent films as a potential reason.
– Despite not being in the top three, Star Wars remains a beloved franchise worldwide.
FandomWire reported on Disney’s top three revenue-generating franchises. Contrary to the usual contenders, the Star Wars franchise did not find a spot in the top three. Despite generating over $12 billion in revenue, the franchise is not necessarily the most profitable. Instead, Disney’s biggest brands appear to come in the form of Frozen, Toy Story, and the Avengers.
Disney Giants: Frozen Reigns Supreme
Even with incredible fan affinity for the Star Wars universe, Frozen tops the list as Disney’s most profitable venture. The icy escapades of Elsa and Anna maintain a tight grip on audiences, generating an impressive 9.9X ROI. The Frozen franchise’s ability to attract and captivate viewers through its movies, TV specials, memorabilia, and theme park attractions has contributed massively to its profitability.
Disney’s Second and Third Crown Jewels: Toy Story and Avengers
On the heels of Frozen’s success is an equally beloved classic – Toy Story. Garnering a 5.5X ROI, its profitability highlights the timeless nature of this franchise. Not far behind in the race is the Avengers, a franchise whose place among the top three is no small feat. Despite recent setbacks in the Marvel Cinematic Universe, the franchise remains a strong revenue source for Disney at a 3.3X ROI.
Fans React to Star Wars’ Lower Revenue
As fan reaction began pouring in, it was apparent that the news stirred shock within the Star Wars community. Several fans pointed to a dip in the quality of recent movie and series releases as a potential culprit for the franchise’s dip in profitability relative to Frozen, Toy Story, and the Avengers.
One fan expressed dissatisfaction, tweeting, “They could have made 25B+ if they wouldn’t have made Garbage.” Another fan also expressed a similar sentiment, hinting that Star Wars’s longevity owed more to its previous success than recent initiatives.
Nevertheless, these sentiments don’t overshadow the fact that Star Wars still holds a huge fan base. Despite its current standing, it remains a beloved franchise with fans worldwide.
Moving Forward: Disney’s Franchise Future
While Disney’s most profitable franchise may have caught many by surprise, it’s important to note that profitability and popularity can vary significantly between franchises. Despite its surprising fourth-place standing in profitability, Star Wars remains an integral part of the Disney family.
As Disney continues to maintain its varied portfolio, the future shines with the promise of further expansion. This extends to the beloved Star Wars franchise and the entertainment giant’s other brands. Further developments and the changing tides of the market will paint a more detailed picture regarding the future rankings of these franchises.
In the meantime, fans of Star Wars, Frozen, Toy Story, Avengers, and other Disney franchises can stream their favorite movies and series on Disney+.
