Key Takeaways:
– “Civil War” may become A24’s top-grossing movie out of the gate.
– The film raked in $2.9M during Thursday night previews.
– It is poised to secure upwards of $20M across the weekend.
– The film’s preview earnings set a new record for A24, overtaking Hereditary’s $1.3M.
A24 may soon be smiling all the way to the bank thanks to Alex Garland’s new film “Civil War”. On Thursday night, the film accumulated a hefty $2.9M during previews alone. It’s predicted that the film will continue its successful stride by hauling in at least an additional $20M by the close of the weekend.
Record-Setting Preview Night for “Civil War”
A24 has witnessed solid preview numbers with previous films, however, “Civil War” stands as the champion. The film’s preview earnings effectively doubled that of Hereditary’s earlier record of $1.3 million. While theater owners and A24 are certainly pleased with the initial success, there is still a long road ahead. The film needs to maintain similar earnings to recoup its steep production and marketing costs, reportedly exceeding $70M total.
Mixed Reactions to Controversial Subject Matter
“Civil War’s” central themes have been met with a variety of responses. Some audience members have reported disruptions in theaters due to emotional reactions. In an era already marked by heightened social tensions, Garland is cognizant of the potential negative interpretations of his film. Despite aiming to create a thought-provoking and conversation-starting piece, reactions will ultimately dictate if his message lands.
“Civil War” Plot Thickness
Set in a backdrop where 19 states have seceded from the United States with factions forming in the West and Florida, “Civil War” delves into a chaos-stricken America. Some characters decide to confront the crisis, while others turn a blind eye. In the midst of all this, Kirsten Dunst’s character leads a team of journalists to the U.S. Capitol seeking answers.
Contrasting Fortunes: “Arcadian” by Nicolas Cage
While “Civil War” is making waves at the box office, another opening weekend film, “Arcadian,” is looking at modest single digit earnings. Directed by Benjamin Brewer and featuring Nicolas Cage, the story about a father and his twin sons’ struggle for survival in a remote farmhouse has not struck the same chord with audiences.
As “Civil War” continues its theatrical run, we’ll update you on its performance at the box office. Despite its divisive subject matter, the buzz around Garland’s film could very well make it A24’s largest opening weekend earner. Until then, movie buffs can choose from an array of films currently in theaters, including the much talked about “Monkey Man.”
What are your plans for this weekend? Will you be heading to the theaters? Join in the conversation below and let us know. Stay tuned for more updates at Digital Chew.
