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The Digital Dept Launches New Affiliate Marketing Service for Creators

Key Takeaways: The Digital Dept introduces a new Affiliate Marketing and Content Creator Services division. This service helps creators make more money through affiliate...

Merchantwise Taps in To UGC and Influencer Marketing

Key takeaways First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services Second The Group now...

How To Build Your Own Influencer Community

Key Takeaways Brands can build their own group of influencers that work together. These communities help drive organic promotion without heavy ad spend. Clear...

TikTok Creates Today’s Music Trends

Key Takeaways: 1. Eighty-four percent of songs go viral on TikTok before or during their debut on the charts. 2. Artists see noticeable weekly streaming growth...

Uscreen Grows with a 150M Funding Boost

Key Takeaways 1. Uscreen secured 150M funding from PSG Equity. 2. The company now has a majority stake by PSG Equity. 3. Uscreen helps creators build their...

Video Podcasts Are Growing Rapidly

Key Takeaways: 1 Video podcasts are growing rapidly in the United States. 2 YouTube and Spotify stand out as main drivers. 3 Younger audiences, especially Generation Z,...

Later Acquires Mavely to Boost Creator Marketing Data

Key Takeaways: - Later has acquired Mavely for 250 million dollars. - The merger adds 120000 creators to the Later network. - The new platform connects every...

D Billions: Revolutionizing Children’s Content with High-Energy Fun

Key Takeaways: D Billions rejects the idea that kids need slow content, creating dynamic, fast-paced media instead. Their success includes 60 million subscribers and 61 billion...

India’s Influencer Revolution: How #LambaChalega Set a Guinness World Record

Record-Breaking Campaign India just saw something super cool happen in the world of marketing. A big company called GroupM teamed up with TotalEnergies to make...

YouTube Dominates Kids’ Screen Time in the US

YouTube is still the top choice for kids in the US when it comes to watching videos. A new report from Precise TV shows...

Tala Activewear Opens First Store on London’s Carnaby Street

Key Takeaways: Tala, a popular activewear brand, is opening its first standalone store on London’s Carnaby Street this spring. The 2,000-square-foot store will offer...

Unwell Network Drops Alix Earle’s Podcast Amid Expansion Plans

Key Takeaways: Unwell Network ends partnership with Alix Earle’s Hot Mess podcast. SiriusXM stops selling ads for the show, and all rights go back to Earle. ...

John Gaeta’s escape.ai: A New Way to Enjoy Movies and Support Creators

Key Takeaways: escape.ai is a new platform for experimental storytelling and tech-powered filmmaking. It’s led by John Gaeta, the visual effects designer behind The Matrix. ...

Why Creators Are So Important Right Now

Key Takeaways: Creators are boosting engagement on social media platforms like Instagram and TikTok. Brands are seeing big gains by partnering with creators who...

TikTok Launches STEM Feed in Africa to Boost Learning

Key Takeaways: TikTok rolls out STEM feed in over 20 Sub-Saharan African countries. Features expert content with subtitles and strict safety checks. Over 15...

Fashion Weeks Highlight Celebrity Influence

Key Takeaways: Chanel leads in Haute Couture SS25 with $38.67 million EMV, driven by celebrity partnerships. K-Pop stars like Jennie dominate influencer rankings, generating...

Influencer Marketing Boom: Industry Hits $24 Billion in 2024

Key Takeaways: The digital talent management industry grew by 15% in 2024. Influencer marketing spend reached $24 billion, a new record. Brands are shifting...

YouTube Premium Lite: A Cheaper Way to Skip Ads

YouTube Premium Lite: A Cheaper Way to Skip Ads Key Takeaways: YouTube is introducing a cheaper Premium Lite subscription. It removes most ads but excludes...

“Creator Middle Class”: Everything You Need to Know

Top Creators Shaping the Future of Influencer Marketing Revealed In a world where big-name influencers often grab all the attention, the American Influencer Council (AIC)...

Indian Creator Economy Soars With Major Growth

Key Takeaways: - The number of influencers in India grew a lot from 2020 to 2024. - Gaming influencers saw huge growth with a 213% rise...

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