Takeaways:
- Starbucks is casting models for its Winter Print Campaign in New York City.
- Open to all genders and ethnicities, ages 25–35.
- Casting handled by Miami Talent Casting.
- Photoshoot date: December 2 in NYC.
- Compensation: $2,000 + 20% agency fee (if applicable).
- Apply now on Project Casting.
What is the Starbucks Winter Print Campaign About?
Starbucks is launching its highly anticipated Winter Print Campaign, celebrating the warmth, diversity, and connection that define the brand’s seasonal spirit. The campaign will spotlight Starbucks’ beloved winter beverages — from Peppermint Mochas to Caramel Brulée Lattes — in cozy, heartwarming imagery meant to capture the joy of sharing coffee moments during the holidays.
This photoshoot will feature vibrant, inclusive visuals that reflect Starbucks’ ongoing commitment to community, comfort, and creativity.
Who is in the Campaign?
While this is a print campaign, not a film or TV project, models and talent featured will appear in Starbucks’ national marketing materials, including digital ads, social media, and in-store displays. Starbucks campaigns are known for showcasing real, relatable people who represent a wide range of backgrounds, making this a valuable opportunity for professional and aspiring models alike.
Who is Casting for the Starbucks Winter Print Campaign?
The campaign is being cast by Miami Talent Casting, a well-established agency known for its work on major commercial, print, and television projects. Miami Talent Casting regularly collaborates with global brands, providing exceptional talent for campaigns across fashion, lifestyle, and entertainment industries. Their reputation for professionalism and inclusivity aligns perfectly with Starbucks’ brand values.
How Does the Casting Process Work for Starbucks?
The casting process is straightforward and handled remotely through submissions. Selected applicants will receive shoot details and wardrobe guidelines after review.
Applicants should be prepared to:
- Participate in a professional photoshoot directed by creative photographers.
- Express authentic emotion and warmth to fit Starbucks’ brand tone.
- Follow creative direction for poses and interactions that feel natural and inviting.
Since this is a high-end brand campaign, talent professionalism and reliability are essential.
Where is the Starbucks Winter Campaign Filmed?
The photoshoot will take place in New York City, one of the most iconic settings for winter campaigns. The city’s festive atmosphere — with its cozy coffee shops, city lights, and snowy backdrops — provides the perfect environment for capturing Starbucks’ seasonal magic.
Applicants must be local to NYC, as no travel or lodging will be provided.
When Does Filming (Photoshoot) Start?
The photoshoot is scheduled for December 2, 2025, with a single-day shoot. Models should have full availability on that day and be ready for early call times. Fittings or prep sessions may be scheduled prior to the shoot depending on the production’s needs.
Where Can You Find Starbucks Casting Calls and Auditions?
All official casting details for Starbucks campaigns and other brand opportunities can be found on Project Casting, your trusted source for entertainment and modeling jobs.
Best Audition Tips for Landing a Role in the Starbucks Campaign
To stand out in commercial print castings, especially for major brands like Starbucks, follow these expert tips:
- Show your natural energy. Starbucks campaigns focus on warmth and authenticity — avoid overly posed expressions.
- Dress comfortably and stylishly. Neutral tones and cozy textures (like sweaters and scarves) align well with the brand’s look.
- Keep your submission photos simple. Natural lighting and minimal makeup help showcase your real personality.
- Be confident yet approachable. The brand loves talent who radiate friendliness and comfort.
- Highlight prior print or lifestyle experience. If you’ve modeled for lifestyle, fashion, or commercial brands before, include those details.
Why This Opportunity Matters
This Starbucks Winter Print Campaign is more than just a modeling gig — it’s a chance to represent one of the world’s most recognizable and inclusive brands. Models featured in Starbucks’ seasonal campaigns often gain exposure that leads to further commercial and lifestyle work.
If you’re looking to expand your portfolio with a reputable brand and earn competitive pay, this is the perfect opportunity to shine.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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