Takeaways:
- Publix is casting Santa performers for a national holiday commercial.
- Casting by Miami Talent Casting.
- Filming will take place in Miami and Atlanta.
- $2,500 total pay plus travel, lodging, and per diem covered.
- Applicants must embody the warmth, joy, and classic spirit of Santa Claus.
- Apply now on Project Casting.
What is the Publix Holiday Commercial About?
Publix, one of America’s most beloved grocery store chains, is producing a heartwarming holiday commercial that celebrates the spirit of giving, family traditions, and festive cheer. The campaign will highlight the brand’s commitment to community, joy, and togetherness—key themes of the holiday season.
The ad will feature Santa Claus as a central character, spreading smiles and warmth to families, customers, and viewers across the country. This opportunity offers performers a chance to step into one of the most iconic holiday roles on a national stage.
Who is in the Commercial?
This commercial focuses primarily on Santa Claus, supported by a cast of families, shoppers, and children who help bring the holiday spirit to life. While the main spotlight is on the Santa performer, the ad will include a diverse mix of talent to represent the inclusivity and charm that Publix embodies in its messaging.
Who is Casting for the Publix Commercial?
Casting is managed by Miami Talent Casting, a leading agency known for connecting major brands with professional on-screen talent. Miami Talent has a strong reputation in both the commercial and film industries, having worked with companies like Coca-Cola, Disney, and McDonald’s. Their expertise ensures that the selected performer not only fits the part visually but also captures the emotional energy needed to make the role memorable.
How Does the Casting Process Work for Publix?
The casting process for the Publix commercial is straightforward and highly professional. Interested performers must submit through Project Casting, providing clear photos, contact details, and any prior performance experience as Santa or similar character work.
Applicants should be prepared to:
- Perform in full costume as Santa Claus for a televised holiday commercial.
- Deliver lines naturally while maintaining a cheerful, authentic Santa energy.
- Collaborate closely with directors and crew to create a heartwarming on-set environment.
- Travel to Miami and Atlanta for the shoot (travel and lodging fully covered).
Where is the Publix Commercial Filmed?
Filming will take place in Miami, Florida, and Atlanta, Georgia, two major hubs for film and commercial production. Both cities provide festive, family-friendly backdrops perfect for capturing the joy of the holidays. Travel expenses, lodging, and per diem are fully covered by the production — making this an ideal opportunity for performers based anywhere in the United States.
When Does Filming Start?
Filming is expected to take place in late November through early December 2025, aligning with the busy holiday advertising season. Selected performers must be available for travel, fittings, and shoot days during this period. Flexibility is key, as exact shoot dates may vary depending on production schedules and weather conditions.
Where Can You Find Publix Casting Calls and Auditions?
The official Publix commercial casting call, along with hundreds of other national commercial and modeling opportunities, is listed on Project Casting — your trusted source for verified entertainment industry jobs.
Best Audition Tips for Landing the Role of Santa
If you’ve ever dreamed of being the face of holiday cheer, this is your moment. Here’s how to make your audition stand out:
- Embody Santa’s joy. Smile warmly and bring energy that feels genuine, not forced.
- Polish your look. A classic Santa appearance — rosy cheeks, twinkle in the eye, and a hearty laugh — goes a long way.
- Be camera-ready. Even if you don’t have a white beard, confidence and charisma can win you the part.
- Show your personality. Publix commercials are known for sincerity and charm — bring your natural kindness to the role.
- Mention past experience. If you’ve portrayed Santa, worked in holiday events, or done on-camera acting, highlight it in your submission.
Why You Should Apply
This Publix commercial offers more than a paycheck — it’s a chance to spread holiday joy nationwide while appearing in a professionally produced, nationally aired campaign. With travel and lodging included, it’s an exceptional opportunity for performers who want to showcase their charisma and bring smiles to audiences everywhere.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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