🔥 Quick Takeaways:
- Frito-Lay is casting for a national summer BBQ-themed commercial.
- Top role: “Grilling Queen” – Black or multicultural female, 30–35.
- Featured extras needed: beachgoers, pool friends, and cornhole players.
- Filming in Central Florida – must work as a local hire.
- Compensation ranges from $800 to $5,000+ depending on role.
👉 Apply Now on Project Casting
What Is the Frito-Lay “Summer BBQ” Commercial About?
The Frito-Lay “Summer BBQ” commercial is a vibrant, feel-good ad campaign centered on backyard cookouts, sunny beach vibes, and diverse family fun. It’s set to air across digital platforms including OTT, OLV, and social media throughout North America. This non-union project aims to capture the essence of summer by spotlighting moments of connection, laughter, and—of course—great food.
Who Is in the Cast of the Frito-Lay “Summer BBQ” Commercial?
Casting is underway for several standout roles:
- “Grilling Queen” – A confident, charismatic Black or multicultural woman (30–35) who’s the heart of the BBQ.
- Featured Extras – Gen Z pool friends, beachgoers, cornhole players, and extended family types of all ages and backgrounds.
The casting team is focused on diverse, authentic representation, showcasing real-life energy in a fun, outdoorsy setting.
Who Is Casting for the Frito-Lay Commercial?
The project is being cast by Ariza Talent & Modeling Agency Inc., a trusted name in commercial casting known for booking talent for high-profile national campaigns. Ariza specializes in bringing diverse, charismatic faces to commercial brands across the country.
How Does the Casting Process Work?
Here’s how the casting process works:
- Submit a self-tape audition following instructions from the casting call.
- Be available for the selected shoot dates in early spring.
- If selected, attend a fitting (if needed), then head to set on your assigned day.
📌 Note: All applicants must work as local hires in Central Florida. No travel, lodging, or meals are provided.
Where Is the Commercial Being Filmed?
The commercial will be filmed at a private residence in Central Beach, Florida, featuring backyard scenes, a beach backdrop, and poolside fun to bring the summer BBQ vibe to life.
When Does Filming for the Frito-Lay Commercial Begin?
Filming is scheduled to take place in early April 2025. Talent must also be available for potential fittings the day before their shoot date. Be sure to block out availability during that window when applying.
Where Can You Find Frito-Lay Commercial Casting Calls?
Project Casting is your go-to source for this opportunity. Full details, role descriptions, and the application portal can be found here:
👉 Apply Now for the Frito-Lay “Summer BBQ” Casting Call
Best Audition Tips for Landing a Role in the Frito-Lay Commercial
Whether you’re eyeing the “Grilling Queen” role or applying as a featured extra, here are expert tips to boost your chances:
- Be authentic. They’re looking for natural performances that reflect real moments.
- Submit a professional self-tape. Use good lighting, clear sound, and film in a clean environment.
- Show energy and warmth. Smile, engage, and let your personality come through.
- Dress for the role. Light summer wear, BBQ vibes, and casual beach attire work best.
- Follow the brief to a T. Read every detail and deliver exactly what the casting director asks for.
Why You Should Apply
This commercial offers a high-paying opportunity to work with a household name brand, gain national exposure, and build valuable experience in the commercial industry. Whether you’re an emerging actor or a seasoned commercial talent, the Frito-Lay Summer BBQ spot is the kind of gig that can elevate your reel—and your resume.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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