Takeaways:
- Casting real families for a luxury commercial shoot
- Open to all family types — same-sex parents, multigenerational, twins, etc.
- No prior professional experience together required
- Filming in Los Angeles, California
- Casting handled by Shay Nielsen Casting
- Paid commercial opportunity – rate disclosed upon booking
- Apply now on Project Casting – link below
What Is the French Luxury Brand Commercial About?
This upcoming commercial is a stylish, emotionally resonant campaign for a world-renowned French luxury brand. The project seeks to highlight the warmth, authenticity, and diversity of real families, portraying everyday moments with elegance and intimacy.
Unlike traditional luxury ads, this campaign takes a lifestyle-driven, inclusive approach, focusing on genuine relationships and real family interactions. Whether you’re a nuclear family, blended family, LGBTQ+ parents, or have a few generations under one roof, this commercial wants to capture your real-life connections on screen.
This is an ideal opportunity for families looking to enter the entertainment industry together in a meaningful, high-end project.
Who Is in the Cast of the French Luxury Commercial?
The cast will consist entirely of real families—not professional actors pretending to be one. The goal is to reflect real people, real love, and real diversity.
If selected, your family will appear in scenes that showcase joyful everyday moments, styled with a luxury aesthetic, likely to be broadcast globally across digital, social, and print platforms.
Who Is Casting for the Commercial?
The project is being cast by Shay Nielsen Casting, a respected agency known for its work on international commercials, branded content, and high-end lifestyle campaigns. Shay Nielsen Casting specializes in authentic, diverse representation, making them a top choice for brands looking to tell genuine, inclusive stories.
Their casting calls often feature nontraditional families, real couples, and people from underrepresented communities, which aligns with the values of this campaign.
How Does the Casting Process Work?
If you think your family is a great fit, here’s how the process works:
- Apply online through Project Casting (link below)
- Submit recent family photos, along with names, ages, and a brief description of your family dynamic
- No acting or commercial experience is necessary — in fact, first-time families are preferred
- If selected, you’ll be contacted for a virtual callback or in-person meeting
- Filming will take place in the Los Angeles area, so availability and local proximity are key
This is a non-union, lifestyle shoot, meaning the focus is on natural interactions rather than scripted scenes.
Where Is the Commercial Being Filmed?
All production will take place in Los Angeles, California. Families must be based in or able to self-report to LA. No travel or accommodations are provided for this shoot.
Los Angeles locals will benefit from easy access to a professional, boutique-style set in one of the world’s top advertising markets.
When Does Filming Start?
Exact filming dates will be provided upon selection. Families should be available in the coming weeks, as casting is currently active and moving fast. If your family is chosen, you’ll receive scheduling information and compensation details after booking.
Where Can You Find This Casting Call?
Apply now directly through Project Casting:
👉 Apply Now – French Luxury Brand Commercial Casting Call for Families
Project Casting is the go-to platform for the latest family casting calls, commercial auditions, and real people campaigns across the U.S.
What Are the Best Audition Tips for Landing a Role in This Campaign?
Want to boost your family’s chances of getting cast? Here’s what to focus on:
- Be yourselves: Casting directors are looking for authenticity, not performances. Show your natural chemistry.
- Send quality photos: Well-lit, candid shots that reflect your family’s personality work best.
- Highlight your uniqueness: Share what makes your family different — cultural background, shared hobbies, funny quirks, or your story.
- Stay open and relaxed: This campaign is about natural energy and warmth, not scripted acting.
- Be on time and responsive: First impressions matter, even in the virtual casting space.
Why This Is a Rare & Valuable Opportunity
- Work with a globally recognized French luxury brand
- Earn money doing a fun, stylish, and memorable project as a family
- No professional experience required — perfect for new faces
- Representation matters: showcase your unique family dynamic on an international stage
- Great for families looking to build commercial or lifestyle portfolios
This is more than just a paid commercial — it’s a celebration of real love, connection, and authenticity with a global audience.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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