An BMW automotive commercial director is now casting a local talent to work on scenes filmed in Miami, Florida.
Producers are looking for the following talent:
- Local talent for lead and extra roles
- Men aged 20-50 from all ethnic backgrounds
- All ethnicities
About BMW:
The Legacy of BMW: Engineering Excellence and Innovation
Bayerische Motoren Werke AG, commonly known as BMW, is a global leader in luxury vehicles and performance-driven engineering. Founded in 1916 in Munich, Germany, BMW initially focused on producing aircraft engines. The company’s early foray into aviation shaped its core commitment to precision engineering and technological innovation, values that continue to define the brand today.
Origins and Evolution
BMW’s iconic blue-and-white logo is often mistaken as a representation of a spinning aircraft propeller, but it actually reflects the colors of the Bavarian flag. The company transitioned to producing motorcycles in 1923 and automobiles in 1928. Its first car, the BMW 3/15, marked the beginning of a legacy that would evolve into a global automotive powerhouse.
The post-World War II era was a critical turning point for BMW. The company faced significant financial challenges and briefly considered abandoning automobile production. However, the launch of the BMW 501 sedan in the 1950s and the introduction of the Isetta microcar revitalized its fortunes. The real breakthrough came with the release of the BMW “Neue Klasse” (New Class) series in the 1960s, featuring sporty sedans that appealed to a broader audience and solidified BMW’s reputation for combining performance with luxury.
Performance and Innovation
BMW has long been synonymous with driving pleasure, encapsulated in its motto, “The Ultimate Driving Machine.” The brand has consistently set benchmarks in performance, design, and innovation. Its range of engines, from inline-six configurations to cutting-edge hybrid systems, showcases a dedication to engineering excellence. The company’s M division, responsible for high-performance models, delivers some of the most exhilarating vehicles on the road, such as the BMW M3 and M5.
Innovation is at the heart of BMW’s success. The company was an early adopter of advanced technologies like turbocharging and electronic fuel injection, enhancing both efficiency and performance. BMW’s i sub-brand, launched in 2013, focuses on electric and hybrid vehicles, with models like the i3 and i8 exemplifying a forward-thinking approach to sustainability and design.
Design and Craftsmanship
BMW’s design philosophy combines elegance with sportiness. Iconic elements like the kidney grille, Hofmeister kink, and angel-eye headlights have become synonymous with the brand. Each BMW vehicle is meticulously crafted to offer a balance of comfort, luxury, and functionality. Inside, high-quality materials and advanced infotainment systems create a driver-centric environment.
A Global Presence
BMW has a significant global footprint, with production facilities in countries including Germany, the United States, and China. The company’s Spartanburg plant in South Carolina is the largest producer of BMW vehicles globally, emphasizing its commitment to local manufacturing.
BMW is also deeply involved in motorsports, particularly in touring car and endurance racing. This competitive edge fuels the company’s development of high-performance technologies that often trickle down to consumer models.
The Road Ahead
As the automotive industry shifts toward electrification and autonomous driving, BMW is embracing the challenge with innovations like the Neue Klasse platform, set to debut in 2025. This platform will underpin a new generation of electric vehicles, ensuring BMW remains at the forefront of sustainable mobility.
In its relentless pursuit of excellence, BMW continues to define what it means to be a premium automaker, combining heritage with cutting-edge technology to create vehicles that inspire passion and excitement worldwide.
How to apply?
Casting Call for BMW Commercial – Lead and Extra Roles in Miami
Job Description:
Miami Talent Casting is seeking local talent for an exciting BMW commercial shoot. This project is open to men aged 20-50 from all ethnic backgrounds. We are casting for both lead and extra roles, offering a fantastic opportunity to feature in a high-profile advertisement.
Job Responsibilities:
- Lead roles: Perform as the main character(s) in the commercial, delivering key actions and expressions as directed.
- Extras: Support the commercial’s visual narrative by playing background roles to enhance scene authenticity.
- Follow all directions given by the director and production team.
- Be punctual, professional, and prepared for the shoot.
Requirements:
- Male talent, ages 20-50.
- All ethnicities are encouraged to apply.
- Must be a local resident of Miami, FL (no travel provided).
- Comfortable working on a professional commercial set.
- Prior on-camera experience is a plus but not mandatory.
Compensation Details:
- Lead roles: $5,000 (flat rate).
- Extras: $500 (flat rate).
- Meals and snacks provided on set.
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