Are you interested in a new career? H&M is now hiring a Fashion Public Relations Lead.
H&M is a global fashion company that offers quality, stylish and affordable clothing for women, men and children. The company was founded in Sweden in 1947, and today has over 4,000 stores in more than 60 countries around the world. H&M’s mission is to “provide fashion and quality at the best price”.
H&M offers a wide range of fashion items for women, men and children, including clothes, shoes, accessories and beauty products. The company also has a plus-size clothing line, called “H&M+.”
In addition to its own brand, H&M also sells other brands through its stores. These include brands such as Gigi Hadid, Kenzo, Erdem, Alexander Wang and Balmain.
H&M has come under fire for a number of issues, including its use of sweatshops, child labor and environmental damage. However, the company has made a number of efforts to address these concerns. In 2013, H&M became the first global fashion company to sign a binding agreement with the International Labor Organization to improve working conditions in its supply chain. The company has also made a commitment to using more sustainable materials, such as organic cotton and recycled polyester.
According to the job posting, “The Sales Market Fashion PR Lead will contribute to added customer value, a strong brand, and increased sales by being responsible for Fashion PR and Showroom development. The role will work towards aligned and cross-function goals, driving omni sales performance and customer centricity. The Fashion PR Lead will build and maintain relationships with key media, influences, celebrities, and opinion leaders together with the Fashion PR Manager and Showroom team. The role will set tactics by planning, executing, and following up locally and globally planned PR and communications activities in accordance with H&M values, standards, policies, and procedures.”
Job Responsibilities include the following:
- Build Sales Market tactics for Fashion PR and Showroom, together with the Fashion PR Manager, based on insights regarding customer, brand, media, and competitive landscape.
- Responsible for local fashion PR activities together with the Showroom team.
- Overall responsible for fashion press releases and content, including proof reading and translations.
- Drive SEO PR campaigns and reclaim link strategy.
- Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
- Responsible for communication H&M messages externally and internally, together with Head Office and Communications Manager.
- Responsible for driving overall Showroom tactics, including plan, execute, and follow up.
- Ensure Showroom project management.
- Ensure effective agency collaboration and results, together with Fashion PR Manager
H&M Fashion Public Relations Qualifications include the following:
- Bachelor’s degree in Communications or Marketing, or equivalent work experience
- Experience in working successfully within PR and retail
- Proven track results in optimizing PR plans to local needs
- Experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication
- Experience in working with showrooms
- Experience in collaborating with agencies
- Knowledge of how to create results by leading others
- Competence within digital/tech and omni ways of working preferred
- Have a strategic and analytical mindset with strong planning and prioritizing skills
- Understanding of synergies between owned, paid, and earned media
- Excellent written and verbal communication skills
- Excellent relationship builder
- Fluent in Microsoft Office – Word, PowerPoint, and Excel
- 25% of travel is required, domestic and international
Interested? Apply Now
What is a Public Relations Manager?
A public relations manager is responsible for creating and maintaining a positive public image for their employer or client. They do this by developing and executing communication strategies, writing press releases and other materials, and working with the media.
Public relations managers typically work in an office environment, but they may also travel to meet with clients or members of the media. Some public relations managers work for PR firms, while others work in-house for companies or organizations.
The job of a public relations manager can be both challenging and rewarding. It requires excellent communication and writing skills, as well as the ability to think strategically. If you are interested in a career in public relations, here are some things to keep in mind.
First, it is important to get a bachelor’s degree in public relations, communications, or a related field. Many PR firms require that their employees have at least a four-year degree. In addition, internships are a great way to gain experience in the field and make industry contacts.
Second, public relations managers need to be able to think creatively and come up with new and innovative ways to get their client’s or employer’s message out there. They also need to be able to work well under pressure and meet deadlines.
Third, public relations managers should have strong writing skills. They will be responsible for writing press releases, speeches, and other materials. It is also important that they be able to speak in front of groups and deliver presentations.
If you have the skills and qualifications that are needed to be a public relations manager, then this could be the perfect career for you. With hard work and dedication, you can succeed in this exciting and challenging field.
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