Key Takeaways
- Starbucks is casting real people, not actors, for a Refreshers® ad
- This is a national commercial campaign
- Casting is handled by Impossible Casting
- Open to U.S. residents only
- Filming involves authentic, unscripted testimonials
- Casting calls are live now on Project Casting
What Is the Starbucks Refreshers® Commercial About?
Starbucks is launching a new advertising campaign centered around real fans of Starbucks Refreshers® beverages. Unlike traditional commercials that rely on actors and scripted dialogue, this campaign focuses on authentic voices and genuine reactions from everyday people.
The concept is simple: real Starbucks Refreshers® fans sharing honest opinions on camera about a new Refreshers® Concentrate product. The goal is to capture natural reactions, personal stories, and unscripted feedback that feels relatable and trustworthy to viewers.
This type of “real people” advertising has become increasingly popular with major brands. Consumers respond more strongly to authenticity, and Starbucks is leaning into that trend by spotlighting actual fans instead of professional talent.
Who Is in the Cast of the Starbucks Refreshers® Commercial?
There are no actors or celebrity talent attached to this project. Starbucks is intentionally casting:
- Real consumers
- Genuine fans of Starbucks Refreshers®
- Non-professional individuals
If selected, participants will appear as themselves, sharing personal opinions and experiences. This makes the opportunity especially appealing for people who may not have acting experience but are comfortable speaking honestly on camera.
Who Is Handling Casting for This Starbucks Commercial?
Casting for this campaign is being handled by Impossible Casting, a well-known casting company that specializes in real-people campaigns, documentaries, and unscripted branded content.
Impossible Casting is recognized for:
- Casting authentic, everyday individuals
- Working with major global brands
- Managing multi-step audition processes for testimonial-based ads
Their involvement signals that this project is focused on authenticity, credibility, and thoughtful storytelling rather than traditional performance.
How Does the Casting Process Work for the Starbucks Refreshers® Campaign?
This casting process is different from standard acting auditions and involves multiple steps.
Here’s how it works:
- Apply through Project Casting
- Complete an initial application about your interest in Starbucks Refreshers®
- If selected, submit a short video audition answering provided questions
- Final selections will be booked for filming
- If booked, film 2–3 unedited testimonial videos, each lasting 3–5 minutes
It’s important to note that there is no compensation during the audition process. Payment is only provided if your content is selected and used in the final Starbucks advertisement.
Where Is the Starbucks Refreshers® Commercial Filmed?
The casting call is open to U.S. legal residents, and filming will take place within the United States. Specific filming locations have not yet been disclosed, as they may vary depending on where selected participants are based.
Some testimonial-style campaigns involve:
- Local studio setups
- On-location filming near participants
- Remote or minimal crew environments
Final filming details are typically shared after booking.
When Does Filming Start?
The casting call was posted three days ago, which means the campaign is actively casting right now.
Because this is a real-people commercial:
- Casting timelines can move quickly
- Short turnaround times are common
- Prompt responses improve selection chances
Filming is expected to occur shortly after the final participants are chosen.
Where Can You Find Starbucks Refreshers® Casting Calls and Auditions?
The official casting call for the Starbucks Refreshers® commercial is available now on Project Casting.
Please click here to apply now and submit your application for consideration.
Project Casting regularly posts verified casting calls for commercials, brand campaigns, and real-people opportunities from major companies like Starbucks.
What Are the Best Audition Tips for Landing the Starbucks Refreshers® Commercial?
Since this is not an acting role, the most important thing is authenticity. Casting directors are not looking for polished performances—they want real reactions.
Here are a few helpful tips:
- Be honest and natural when answering questions
- Speak in your own words, not rehearsed lines
- Show your genuine enthusiasm for Starbucks Refreshers®
- Film in a quiet, well-lit space for video submissions
- Follow all instructions carefully, especially FTC disclosure requirements
Trying to “perform” or exaggerate reactions can actually work against you in real-people casting.
Why This Casting Call Is Unique
This opportunity stands out because it removes many of the traditional barriers to entry in commercial work. You don’t need acting credits, representation, or on-camera experience—just authenticity and a real connection to the product.
For participants whose footage is selected, the campaign offers:
- National brand exposure
- A chance to appear in a Starbucks advertisement
- Paid compensation upon final usage
It’s also a great example of how brands are shifting toward more transparent, consumer-driven storytelling.
Final Thoughts
The Starbucks Refreshers® commercial casting call is a rare opportunity for everyday fans to be featured in a national advertising campaign—no acting required. If you genuinely love Starbucks Refreshers® and feel comfortable sharing your thoughts on camera, this project is worth exploring.
With casting now open and submissions under review, interested applicants should apply as soon as possible.
