Teens and Youth Needed for National PSA Campaign
Job Description
A national public service announcement for Kids Help Phone is casting teens and youth across Canada to portray powerful, emotionally resonant roles. This campaign focuses on real stories and lived experiences, spotlighting strength, vulnerability, and hope. The production team is specifically seeking Indigenous, Trans, Non-Binary, Queer youth, and individuals with disabilities. All talent must be able to convey layered emotion through subtle expressions and movement.
Job Responsibilities
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Portray key roles in a high-impact PSA with sensitivity and authenticity
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Express nuanced emotion through minimal dialogue or silent action
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Attend casting callbacks, fittings, and full-day shoot
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Work with a professional team to bring awareness to mental health support
Requirements
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Age range: 10–21
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Must be available for both shoot days
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Must represent one or more of the following communities: Indigenous, Trans, Non-Binary, LGBTQ+, or living with disabilities
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Casting the following roles:
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Diary Hero: Non-binary teen (12–16), capable of handwriting and expressing anxiety
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Blurred Hero: Transgender female (appears 17–18), comfortable applying makeup on camera
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Fighter Hero: Trans male or non-binary (appears 17–21), must be able to throw a punch and portray injury
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Game Hero: Indigenous male (appears 10–16)
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Cast Hero: All genders (ages 10–20) with visible disability
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Dance Hero: 2SLGBTQ+ male (appears 17–18), any ethnicity
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Compensation
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$500 honorarium
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$75 fitting fee (if applicable)
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Usage: 18 months across TV, cinema, OOH, digital, and social media
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Inclusive of all edits, versions, and agency fees
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