SKIMS is a popular underwear and shapewear brand co-founded by Kim Kardashian, along with Emma Grede and Jens Grede. The brand is known for its inclusive, body-positive campaigns and high-quality shapewear designed for every body shape. What makes SKIMS stand out besides its celebrity cofounder is its commitment to diversity and realness; they often cast both professional models and everyday aspiring models in their commercials, even the ones who don’t have prior experience. So, no wonder everyone wants to model for Skims.
This friendly guide will walk you through the process of how to model for SKIMS and boost your chances of getting cast for one of their shapewear commercials.
Why You Should Model for SKIMS
Modeling for SKIMS can be a great opportunity for your career, and here are a few big benefits of it:
- High Visibility: SKIMS campaigns get a huge amount of exposure as the brand has millions of followers and features its models on their social media, websites, and even billboards. Being in a SKIMS ad means your face could be seen by a massive audience worldwide, opening doors to many modeling opportunities.
- Professional Experience: Working with this brand means working with a major brand’s professional team, including top photographers, stylists, and creative directors. It’s an opportunity to learn on set and gain experience in a high-end production. Having a SKIMS work experience on your resume will show you’ve worked with industry leaders.
- Major Brand Association: If you model for SKIMS, you become associated with a trendsetting, successful brand known globally, giving you great credibility.
- Portfolio Growth: Like we mentioned before, working with a group of photographers, you could get high-quality images of yourself in SKIMS attire, which show off your ability to represent a famous brand. This helps you build a diverse portfolio that could impress other clients in the future.
- Empowering Message: SKIMS campaigns are all about body positivity and inclusivity. By being part of it, you’re helping spread a positive message. It’s rewarding to model for a brand that celebrates all shapes and sizes. You’re not just modeling clothes; you’re modeling confidence and self-love!
What SKIMS Looks for in Models
SKIMS has made it clear that they embrace diversity and authenticity when casting models. Here’s what the brand typically looks for:
- All Shapes and Sizes: SKIMS cast models of all shapes, sizes, and ages, from petite to plus-size and everything in between. So whether you’re 18 or 40-something, SKIMS wants to see confidence at every age.
- All Genders and Backgrounds: While SKIMS started as a women’s shapewear line, it has expanded to include menswear and more​. That means they are open to models of all genders. They have featured a wide range of ethnicities and backgrounds as well. The brand actively seeks out people who reflect a broad spectrum of how people look.
- Confidence and Body Positivity: Since shapewear is form-fitting, you need to be comfortable in your own skin. You must radiate body positivity, smiling, standing tall, and owning your unique beauty.
- Authenticity and Personality: SKIMS values real, relatable people. During the casting, be yourself, whether you’re quirky, bubbly, or serene; authenticity is attractive. SKIMS wants viewers to see a bit of themselves in the models, so being relatable and true to who you are is a big plus.
How to Prepare to Model for Skims
In case you don’t have much experience as a model, here are some steps to get ready for this modeling opportunity:
- Build a Professional Modeling Portfolio: Include a variety of photos that show you at your best. Focus on clean images with good lighting, minimal makeup, and little to no heavy editing. Make sure to have at least one clear headshot (face) and one full-body shot. Wear form-fitted but simple clothing in some shots, like leggings and a tank top or a swimsuit, to showcase your body’s natural shape.
- Highlight Body Confidence in Photos: Ensure your photos reflect confidence, make sure your poses feel empowering, like good posture, relaxed shoulders, and a natural smile. Avoid baggy clothes or awkward angles. Show off your silhouette proudly. Keep in mind that casting directors want to get the vibe that you’re comfortable and confident modeling form-fitting outfits throughout your photos.
- Practice Posing for Lifestyle and E-commerce Shoots: SKIMS commercials and ads include two styles: e-commerce style (basic product modeling against a plain background) and lifestyle shots (models in everyday scenarios, showcasing the product naturally). Practice both!. Also, practice candid lifestyle poses, like lounging on a couch, walking confidently, or chatting with a friend while wearing SKIMS. Being comfortable in a range of poses will prepare you for whatever a SKIMS shoot requires. Plus, it’ll calm your nerves knowing you’ve practiced ahead of time.
How to Find SKIMS Casting Calls
Now that you’re prepared, you need to actively search for modelling job opportunities and here’s how:
- Follow SKIMS social media platforms: Keep an eye on their website and social media for any casting news. Even Kim Kardashian might mention big SKIMS casting opportunities. Stay tuned in to the brand’s official communications to ensure you won’t miss an open call.
- Join Project Casting and Check Regularly: Many casting calls (as well as other modeling gigs) are posted on casting websites like ours: Project Casting. Create a free account on Project Casting and browse the casting calls section frequently. You can even set alerts for modeling jobs.
Right now, we’re featuring a SKIMS modeling opportunity for women ages 18–42.
Click here to apply directly to this job!
How to Apply
- Submit Professional Photos: Use the photos from your portfolio and submit them in your application. Keep in mind their requirements and their brand values while choosing which pictures to include.
- Be Authentic in Your Profile/Video: Many casting calls will ask for a small bio or even a short video introduction. This is your moment to show your personality! Be authentic and genuine. In a few sentences, you must say who you are, any relevant experience, and what modeling for SKIMS would mean to you. If they request a video, keep it simple: you can say hello, state your name, age, location, and perhaps one fact about yourself or why you love the SKIMS brand. Speak clearly, smile, and be yourself.
- Follow All Instructions Carefully: This might sound obvious, but you’d be surprised how many people get disqualified for not following directions. Read the casting call notice from top to bottom. For example, tf it says to include certain info (like your measurements, contact info, availability dates, etc.), make sure you include everything they ask for in the format they prefer. If they provide an application form or a specific email subject line, use it exactly. Missing details or not adhering to the requested format can hurt your chances. It shows professionalism when you submit exactly what was requested.
What Happens After You Submit
Now, what can you expect next?
- Casting Calls & Auditions: If the SKIMS team is interested in your application, they’ll reach out to you. You might be invited to a callback or an audition, which can be virtual or in person. This is your chance to impress them. Stay calm, be punctual. They will ask you questions or have you try on a sample piece of SKIMS.
- Interviews or Q&A: Sometimes, they may do a short interview. They could ask about your background, why you want to model for SKIMS, or your experience with the product. Keep your answers honest and upbeat. If you’ve come this far, it means they already like your look, so now they’re seeing how you fit personality-wise.
- Fittings and Preparations: If you get chosen, you might need to attend a fitting session before the shoot, where they’ll confirm your sizes and make sure the SKIMS pieces you’ll wear fit perfectly. You might also get briefed on the shoot details (dates, location, concept) around this time. Make sure you’re clear on the schedule and any requirements (like bringing nude strapless bras, specific shoes, or doing your own basic makeup, if they ask).
- The Shoot: On the day of the commercial shoot or photo shoot, you’ll be expected to come ready to work. Usually, a professional hair and makeup team will style you to match the SKIMS aesthetic. Follow directions.
- If You Don’t Hear Back Right Away: It’s important to know that casting processes can take time, so you might submit and not hear anything for a few weeks if the project dates are far out. If the casting call had a set shoot date that’s now passed, and you didn’t get contacted, it likely means you weren’t selected this time.
Wrapping Up
Getting cast in a SKIMS shapewear commercial is an exciting goal, and with the right preparation and mindset, it’s achievable. Remember that every supermodel was once an aspiring model just like you.
Stay motivated and keep honing your craft.
Even if you face a few rejections, don’t let them dim your enthusiasm. Use them as fuel to improve. Perhaps take on smaller modeling gigs or local photo shoots to build experience while you keep an eye on that dream SKIMS casting.
Ready to Book Your Next Big Gig?
It doesn’t matter if you’re just getting started or looking for your next big break, Project Casting has you covered. Sign up for free and check out the latest casting calls updated daily.
If you want to get noticed, browse top talent agencies to see who’s hiring. You can also connect with other pros in the industry.
Start putting yourself out there. The opportunity you’re looking for could be one click away.