Key Takeaways:
- Thinking Crypto is a popular podcast with over 180,000 YouTube subscribers and 60,000 followers on Apple and Spotify.
- Founded in 2017 by Tony Edward, it offers professional crypto news without sensationalism.
- The podcast features interviews with industry leaders and regulators.
- Tony’s SEO expertise helped grow the platform to millions of views.
- He emphasizes genuine passion over clickbait strategies.
- Future plans include launching more products and a crypto investment fund.
In the fast-growing world of cryptocurrency, finding reliable information can be tough. That’s where Thinking Crypto comes in—a podcast that’s making waves by offering trustworthy news and interviews. Let’s dive into the story of Thinking Crypto and why it’s becoming a go-to source for crypto enthusiasts.
Why Thinking Crypto Stands Out
- Professional and Fact-Based Coverage Tony Edward, the founder of Thinking Crypto, noticed that many crypto platforms focus on hype and sensationalism to attract clicks. Instead, he decided to create a space where people could get accurate and professional information. “I try to keep it professional when I cover the news,” Tony explains. This approach has helped Thinking Crypto build a reputation for reliability in a space often filled with exaggerated claims.
- Interviews with Industry Leaders What makes Thinking Crypto unique is its access to big names in the crypto world. Tony has interviewed members of Congress, government regulators, and millionaire/billionaire founders. These conversations offer insights you won’t find anywhere else. “I’m interviewing people I never thought I’d meet,” Tony says. “These are people shaping the future of crypto.”
- Authentic Conversations Unlike many financial podcasts, Thinking Crypto avoids scripted interviews. Tony aims for a casual, conversational style, similar to Joe Rogan’s approach. He dives into his guests’ backgrounds, asking questions like, “Where did you grow up?” or “Why did you get into crypto?” This makes the podcast feel more like a chat with a friend than a formal interview.
- Available on Multiple Platforms Whether you prefer YouTube, Spotify, or Apple Podcasts, Thinking Crypto is everywhere. Tony understands that people consume content differently, so he makes sure his episodes are accessible no matter where you listen.
- SEO Expertise Tony’s background in SEO played a huge role in the podcast’s growth. He uses keywords and optimization techniques to ensure his content reaches the right audience without sounding spammy. “SEO helps cut through the noise,” he says.
Tony Edward’s Journey to Crypto
Tony’s love for technology started early. As a kid, he was obsessed with computers and building websites. He made money through Google AdSense, but everything changed when he discovered cryptocurrency. “I saw crypto as the next big thing, like the dot-com boom of my generation,” Tony shares. “I didn’t want to miss out this time.”
This passion led him to create Thinking Crypto in 2017. Initially, he focused on monetization, but he soon realized that passion had to come first. “When I stopped chasing clicks and focused on what I cared about, the podcast really took off,” he says.
By 2024, Tony was able to turn Thinking Crypto into his full-time job. The freedom of being his own boss has allowed him to spend more time with his family, including his daughter. “It’s amazing to have my own business and leave a legacy,” he says.
The Challenges of Building Thinking Crypto
Starting a podcast isn’t easy, and Tony faced his fair share of obstacles.
- Finding the Right Motivation Early on, Tony focused too much on making money. “I thought, ‘If I get X amount of views, I’ll be successful,’” he recalls. But he soon learned that passion and purpose are more important than profits.
- Experimenting and Learning Tony credits his growth to constant experimentation. He tried different thumbnails, descriptions, and social media strategies. “Sometimes it’s hard to try new things, but once you start, it’s not so bad,” he says.
- Avoiding Burnout Creating content regularly can be exhausting. To combat burnout, Tony takes breaks to “touch grass” and recharge. “I’ve learned to trust the process and be patient,” he adds.
The Future of Thinking Crypto
Tony has big plans for the future.
- New Products: In February, he launched MyCryptoCourse.com, a digital course teaching crypto basics.
- Crypto Investment Fund: He hopes to start a fund to invest in promising crypto projects.
- Legacy: Tony wants Thinking Crypto to be remembered as a pioneer in crypto education. “I want my grandkids to see what I built,” he says.
How Blockchain Will Change Media
Tony believes blockchain technology will transform how content creators work. Here’s what he predicts:
- Ownership and Authenticity Blockchain will help prove who created something first. For example, when you post content, it gets a timestamp on the blockchain, showing you’re the original creator. This could solve issues with AI-generated content being copied or misused.
- New Ways to Make Money Blockchain could change how creators get paid. Instead of relying on ads, platforms might use tokens to reward creators and advertisers. Brave Browser, created by Mozilla’s co-founder, already uses this model.
- NFTs for Engagement NFTs (unique digital assets) aren’t just for art. Creators can use them to engage fans. For instance, Tony could give away exclusive NFTs that offer perks, like monthly access to him for an hour.
Why Thinking Crypto Matters
In a world full of hype and misinformation, Thinking Crypto is a breath of fresh air. Tony’s focus on professionalism, authenticity, and accessibility has made it a trusted name in crypto. Whether you’re new to crypto or a seasoned investor, Thinking Crypto has something for everyone.
Tony’s story is a reminder that passion and hard work can lead to amazing things. From his early days in SEO to becoming a full-time creator, he’s proven that staying true to your values pays off. If you’re into crypto or just curious, check out Thinking Crypto. Who knows, it might just become your go-to source for all things crypto.
