Key Takeaways:
- Podcast creators in the U.S. could make nearly $1 billion by 2025.
- Podcasting grows faster than social media for creators.
- People spend more time listening to podcasts daily than using TikTok.
- Video podcasts are becoming super popular.
- Podcast ads are really effective in getting people to buy stuff.
Podcasting Is On The Rise
Podcasting is getting more popular every day. More people are listening, and creators are earning more money. In fact, experts say U.S. podcast creators might make almost $1 billion by 2025. That’s a big jump—27.3% more than the previous year. Social media creators also make money, but not as fast as podcasters.
Even though podcasting is growing, it’s still smaller than social media money. Podcasts make about 5% of what creators get from social media. But more creators are using podcasts to reach people outside platforms like Instagram or TikTok. This is especially important now because some people are worried about TikTok’s future.
People Are Listening More
More people are spending time listening to podcasts. Adults in the U.S. now listen to about 51 minutes of podcasts daily. That’s even more time than they spend on TikTok. This is good news for creators because more listeners can mean more money.
Over the past ten years, podcast listening has grown five times. Now, podcasts make up about 20% of all audio time people spend each day. People who started listening years ago are now big fans—almost one-third listen a lot.
Audio vs. Video Podcasts
More creators are making video podcasts, and people are watching. One report says 40% of U.S. users watched video podcasts in 2024, up 12% from 2022. Meanwhile, audio-only listening dropped from 43% to 31%. YouTube is a big part of this trend. They had over 400 million hours of podcast viewing on TV in 2024.
Podcast Ads Work Really Well
Ads on podcasts are very effective. Over half of daily listeners worldwide have bought something after hearing a podcast ad. People who listen a lot—more than eight hours a week—are even more likely to buy. These super listeners are 60% more likely to buy online and 71% more likely to buy in-store.
More brands are advertising on podcasts. In 2024, over 1,500 brands tried podcast ads for the first time. Big companies like BetterHelp, Amazon, and Shopify spent millions on podcast ads.
The Future of Podcasting
Podcasting is getting bigger as more people listen and watch. Creators can make good money through ads and other ways. Even though social media is still bigger, podcasts offer a new way for creators to connect with fans.
Podcasts are here to stay, especially as video grows. With more listeners and effective ads, podcasting is a great way for creators to grow their audience and earn money. So, if you’re into podcasts, you might hear even more exciting things in the future.
Conclusion
Podcasting is booming, with more listeners, watch time, and money for creators. As it grows, it offers new opportunities for people to build their brands and connect with fans. Podcasting’s future looks bright and full of possibilities.
Whether you’re a creator or just a fan, podcasts are definitely worth checking out. They’re not just for listening—they’re also a smart way for creators to make money and reach new people. So, keep listening and watching—podcasting is here to stay!
