Liquid Talent

Commercial Casting Call for Real or Cast Family of Four

A financial services commercial is seeking a real or assembled family of four for a high-paying on-camera opportunity. This project features natural, unscripted interactions captured on film for a major digital advertising campaign. Production will include a brief shoot and fitting, taking place just outside Washington, DC.

Job Responsibilities

• Perform in a commercial centered around authentic family dynamics

• Deliver natural, conversational on-camera moments (no scripted lines)

• Participate in one shoot day and one fitting

• Self-tape submission required as part of the casting process

Requirements

• Family of four (real family or willing to be cast together)

• Roles:

  • Mom: Female, any ethnicity, late 20s to early 40s

  • Dad: Male, any ethnicity, late 20s to early 40s

  • Boy: Any ethnicity, 5–12 years old (or can believably play within this range)

  • Girl: Any ethnicity, 5–12 years old (or can believably play within this range)

• Must pass background checks and sign mutual NDA before booking

• Work permits required for minors

• Must not have appeared in content for major financial brands during usage period

Compensation

• Session rate: $850 per 10-hour day + 20% agency fees

• Travel rate: $350 flat + $200 fitting + hotel + transport + $100 per diem

• Usage: $1,900 for :30, :15, and :06 video and photo use for one year (digital, OTT, CTV, website, and social media)

• Exclusivity: $500 additional to avoid appearances in competing financial content during usage period

• Usage renewal: Renewed at original rate + 10% after usage expiration