Key Takeaways:
- Tala, a popular activewear brand, is opening its first standalone store on London’s Carnaby Street this spring.
- The 2,000-square-foot store will offer exclusive products and host community events.
- This move marks a big step for the digital-first brand, expanding beyond online sales.
- Tala aims to boost brand awareness globally with this central London location.
- The store will showcase Tala’s high-quality products and offer a unique shopping experience.
If you’re into activewear, you might’ve heard of Tala, a brand loved for its stylish and comfy leggings and sports bras. Founded by Grace Beverley in 2019, Tala has been mostly online, selling directly to customers through its website. But now, they’re taking a big leap into the physical world! Tala is opening its first-ever standalone store on London’s famous Carnaby Street. Let’s break it down.
A New Chapter for Tala
Carnaby Street is one of London’s most vibrant spots, filled with shops, restaurants, and lots of foot traffic. Tala’s new store is spread over two floors and has a huge frontage, making it hard to miss. This isn’t just a place to shop; it’s also a space for the community. Imagine attending yoga classes, meeting influencers, or hanging out with fellow Tala fans—all under one roof!
Why Carnaby Street?
So, why did Tala choose Carnaby Street? Well, it’s not just about Londoners. Morgan Fowles, Tala’s CEO, says the location is perfect for attracting international visitors. Carnaby Street is a hotspot for tourists and shoppers from all over the world. By opening here, Tala hopes to grow its fanbase globally.
What’s Inside the Store?
The store will have some cool features that make shopping easier. For starters, there’s something called “omnichannel and mobile checkout,” which basically means you can shop seamlessly online and in-store. On opening day, expect some exclusive products you can’t find anywhere else. Plus, the space is designed to host events, so keep an eye out for workshops, classes, and maybe even meet-and-greets with fitness influencers!
Learning from Selfridges
Before opening this big store, Tala tested the waters by selling in Selfridges, a fancy department store in London. It turns out, people really enjoyed shopping Tala’s products in person. This success gave Tala the confidence to take the next step and open its own store. Grace Beverley, the founder, even called it a “dream come true” in a recent post.
Why Physical Stores Matter
Even though online shopping is super convenient, there’s something special about seeing and touching products in real life. Tala’s CEO, Morgan Fowles, thinks physical stores help people understand the quality of their products. For example, you can compare different leggings or sports bras in person, which is harder to do online.
Tala’s products are known for being high-quality and stylish, and now you’ll get to see that up close. Whether you’re grabbing a coffee nearby or just exploring Carnaby Street, the store is designed to feel welcoming and fun.
A Community Hub
Tala isn’t just about selling clothes—it’s building a community. The new store will act like a “clubhouse” for fans. Here, you can meet other Tala lovers, learn about the brand’s mission, and even join fitness classes. It’s all about creating a space where people feel connected and inspired.
Exciting Times for Tala
This store opening is just the beginning. With a recent funding boost of £5 million, Tala is ready to grow even more. They’re already stocked in big stores like Asos and Selfridges, but having their own space takes things to the next level.
If you’re ever in London, make sure to stop by Carnaby Street and check out Tala’s new store. Whether you’re a long-time fan or just curious, it’s going to be an exciting spot to explore.
For now, keep an eye on Tala’s social media for updates on the grand opening. Who knows, you might even spot Grace Beverley there!
This blog is all about keeping you in the loop with the latest fashion news. Stay tuned for more updates, and let us know in the comments what you think about Tala’s new store!
Image Credit: Tala official announcements
