Key Takeaways:
– AI tools help brands find and connect with influencers more efficiently.
– 54.8% of marketers say AI-powered outreach tools improve results.
– AI is especially good at matching brands with micro and nano-influencers.
– Some brands are spending over 40% of their budget on AI-driven campaigns.
– New AI tools like MOGL AI and Sonar are making influencer marketing easier.
– Challenges like authenticity and technical issues remain for some marketers.
How AI Is Transforming Influencer Marketing
Imagine you’re a brand trying to connect with influencers on social media. Finding the right ones, sending messages, and managing campaigns can take a lot of time. But now, artificial intelligence (AI) is making this process much easier.
According to a report by the Influencer Marketing Hub, 54.8% of marketers say AI-powered tools have improved their influencer outreach efforts. AI is especially good at finding micro and nano-influencers, who have smaller but highly engaged audiences. This is a big deal because these influencers often connect with niche groups that brands want to reach.
The report also shows that more brands are using AI in their marketing efforts. In 2023, 61.4% of marketers used AI, and in 2024, that number jumped to 69.1%. AI is not just a trend—it’s becoming a must-have tool for many.
New AI Tools Are Making Waves
One exciting example is MOGL AI, a platform that helps brands work with athlete influencers. MOGL AI uses first-party data to match brands with athletes whose audience and content style fit perfectly. For example, if a brand wants to target young sports fans, MOGL AI can find athletes who are popular in that group.
MOGL AI also makes things faster. Before, it might take influencers 29 hours to respond to a brand. Now, with MOGL AI, responses take just 3 minutes. That’s a 99% reduction in wait time!
“Athletes are super valuable for brands,” says Ayden Syal, CEO of MOGL. “Sports are huge right now, and athletes, especially in colleges, are like the heart of their communities.”
MOGL’s influencers have an average Instagram engagement rate of 19%, which is way higher than the platform’s average. In one case, a brand used MOGL to partner with over 4,000 NCAA athletes, creating 101 million impressions and 11,000 pieces of user-generated content.
Another cool tool is Sonar, created by Whalar Group. Sonar acts like an assistant for creators and brands, helping them with tasks like campaign planning and optimization. It’s designed to save time and make creating content easier.
Why AI Is a Game-Changer for Influencer Marketing
AI isn’t just about finding influencers—it’s changing how campaigns are managed. For example, generative AI tools have led 42.2% of marketers to change how they run their campaigns. These tools can even help brands create better content and optimize their budgets.
While some brands are spending less than 10% of their budget on AI-driven campaigns, others are going all in. About 19% of marketers allocate more than 40% of their budget to AI initiatives. This shows that AI is becoming a priority for many.
The Future of AI in Influencer Marketing
Looking ahead, 60.2% of marketers plan to use AI more in 2025 for influencer identification and campaign optimization. This is similar to 2024, where 63% of marketers said they would adopt AI or machine learning.
However, some marketers are still hesitant. About 37.8% say they’re only using AI a little, while 22.4% are using it a lot. This means there’s still room for growth as more brands learn how to use AI effectively.
Challenges Brands Face with AI
While AI is powerful, it’s not perfect. Some marketers worry about how authentic AI-powered partnerships feel. About 36.7% are concerned that AI might make things feel less genuine.
Technical issues are another problem. Almost 70% of marketers say they struggle with AI marketing software. For those who aren’t using AI yet, 71.7% say they don’t understand it well enough to start.
What Brands Need to Know
Ayden Syal, CEO of MOGL, says some AI tools claim to be advanced but are just automating basic tasks like sending cold emails. “The best AI tools,” he explains, “help create detailed campaign briefs and find influencers who perfectly match what a brand needs.”
Syal believes influencer campaigns are one of the best ways to change how people perceive a brand. If your brand’s image is holding you back, influencers can help fix that.
Conclusion
AI is revolutionizing how brands connect with influencers. With tools like MOGL AI and Sonar, brands can save time, reach the right audiences, and create better campaigns. While challenges like authenticity and technical issues remain, the benefits of AI are clear.
As more brands adopt AI, we’ll see even more exciting developments in the world of influencer marketing. Whether you’re a small business or a global brand, AI could be the key to taking your influencer campaigns to the next level.
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