Art Director, Brand Campaigns

Good American is proud to be leaders in the body positivity movement. We feature women of all shapes, sizes, colors, and backgrounds. Good American is advancing the body movement seen in popular culture, which has already redefined what it means to be sexy and is knocking down outdated physical stereotypes. You will join a team of seasoned fashion and digital executives and help guide the brand on its rapid growth.

Role Overview:

Reporting to the Chief Brand Officer, the Art Director, Brand Campaigns directs and develops the brand image for Good American. They will maintain the brand’s overall creative vision and ensure that the brand stays true to its values and identity. This role will be responsible for developing campaigns that create cultural conversation, build social followings, and drive sales. This highly visible position will work closely with all departments to bring best-in-class campaigns to life.

The Art Director, Brand Campaigns must think strategically, move fast to execute strategy, and set customer-centric campaign goals; excellent project management skills; a keen eye for compelling and innovative content; and a passion for continuous improvement.

Responsibilities:

Strategy

• Leads and oversees the creative team to ensure the development and execution of high-quality and innovative creative content.
• Develops and implements the overall creative strategy + concept that aligns with the seasonal marketing tiers.
• Writes creative briefs, providing an overall strategy, storyline and mood board that threads its way through campaign, UGC, wholesale, retail flagship, Paid Marketing and Ecommerce.
• Sets Brand Creative calendar.
• Conducts research regularly to stay ahead of creative trends and best practices.
• Works closely with the Director, Creative Production to plan and execute upcoming seasons.
• Provides creative references and direction.

Execution

• Manages and mentors the creative team, providing feedback and guidance to ensure the team’s growth and development.
• Collaborates with cross-functional teams, including Marketing, Product, Ecommerce and Wholesale to ensure the creative vision is aligned with business objectives.
• Makes selects on final campaign imagery.
• Reviews and approves final retouching.
• Executes style outs and fittings as needed, working closely with merch, marketing and wholesale to highlight the proper product.
• Writes Creative briefs as needed.
• Reviews and approves creative strategy for Ecommerce video and image content: casting, HMU, styling, lighting, photography and video.
• Provides direction and collaborates in miscellaneous brand content, including photoshoots with high profile talent . Provides shot lists, references, directions and attends as needed.
• Provides direction for evergreen video and image content used across site, digital, social, and retail.

Time Management/Reporting

• Plan and organize your activities to meet all deadlines, enhance performance, maximize productivity, and increase efficiency.
• Set goals and timelines, be proactive with your tasks, and set clear exceptions for yourself.
• Report back regularly to the team key learnings, overall results, and opportunities for improvement for all priority projects.
• Works closely with the video and editing team before, during and after filming.
• Provides edit notes and communicates w/video team.
• Manages internal approvals.

Skills & Qualifications:

• Minimum of 10 years experience as an Art Director in Brand Creative space.
• Keen sense and aesthetic for visual design and creative.
• Must have strong leadership skills and experience managing a team.
• Proven track record of developing and executing successful marketing campaigns.
• Strong communication skills, including the ability to present ideas and concepts to clients and team members.
• Ability to work collaboratively in a fast-paced, creative environment.
• Experience in Mac OSX, FIGMA, Global edit, Capture one, Photoshop, and Acrobat.
• Excellent time management skills with the ability to multitask and prioritize as needed.
• Takes direction and constructive critiques well while also having the ability to work autonomously and provide self-direction when needed.
• Resourceful, can-do attitude that thrives in a fast-paced environment and wants to grow within our exciting company.
• High energy and positive attitude.

GOOD AMERICAN