Casting Call: Cleaning Brand Families Casting
Roles: On-Camera Performers (OCPs) – Family Units
Casting Overview: Salt & Lime Media is thrilled to open a casting call for real family units to participate in an upcoming commercial campaign for a prominent cleaning brand. We are on the hunt for families that shine with authenticity and embrace the joyful essence of our brand. If your family embodies a fun, straightforward, and engaging spirit, we want you!
Job Responsibilities:
- Participate in commercial shoots, portraying the everyday joy and simplicity of using the cleaning brand.
- Engage in scripted and unscripted scenes, capturing authentic family interactions.
- Demonstrate the product’s effectiveness in a fun, relatable manner.
- Work collaboratively with the director and production team to bring the brand’s vision to life.
Requirements:
- Family Composition: Real families consisting of a female (mom) and male (dad) aged 30-55, plus three children aged between 4-9. Any ethnicity is welcome.
- Location: Must be based in Los Angeles (SoCal). Applicants from outside the area will not be considered.
- Permits: All minors must have current Coogan and work permits.
- Diversity and Authenticity: We aim to showcase modern and accessible imagery. Families of all ethnicities, backgrounds, and compositions are encouraged to apply. Authenticity in expression and appearance is key.
- Dance Experience: While not a requirement, families with dance experience are encouraged to note this in their application. We are looking for fluid, joyful movement that can enhance the visual storytelling.
- Submission Notes: Please specify if you are applying as a real family unit or a real parent/child pair. This information is crucial for our selection process.
Compensation Details: Selected families will receive competitive compensation for their participation. Details regarding rates will be provided upon selection for the project.
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