Director-Marketing Creative

Windstream is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.
Windstream offers bundled services, including broadband, security solutions, voice, and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber-optic network spanning approximately 150,000 miles.

About the Role:

As the Creative Director for Kinetic, you will provide leadership to the in-house creative team of graphic artists and copywriters. This team works on creative concepts through executions of consumer communication touchpoints, such as digital advertising, website pages, social media, direct mail, event support, and other sales materials.

What You’ll Do:

· Manage and mentor a team of creative professionals, including graphic designers, copywriters, and other creative roles, providing guidance and feedback to ensure high-quality deliverables.
· Generate innovative and impactful ideas for marketing campaigns, branding initiatives, and content creation, translating strategic objectives into compelling creative pieces.
· Oversee the governance of brand identity, ensuring consistency across all marketing materials across channels, while exploring opportunities for enhancement.
· Collaborate with cross-functional teams, such as marketing, product, and communication teams, to develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.
· Provide clear creative direction to internal teams and external agencies, guiding the development of visuals, messaging, and overall creative assets to ensure alignment with brand guidelines and campaign objectives.
· Drive the creation of visually appealing and engaging marketing assets, including graphics, videos, illustrations, and other multimedia elements, as well as compelling copy and storytelling that resonate with the target audience.
· Ensure the quality, consistency, and timely delivery of creative projects, reviewing and approving all creative materials, and providing constructive feedback to enhance creative output.
· Stay informed about the latest marketing trends, design techniques, and industry best practices, applying relevant insights to enhance creative strategies and deliverables.
· Collaborate with the marketing leadership team to manage the creative budget effectively, ensuring optimal allocation of resources and tracking expenditures.

Do You Have:
– Extensive experience and a strong portfolio demonstrating expertise in creative direction, visual design, copywriting, and overall brand development.
– Proven ability to lead and inspire creative teams, fostering a collaborative and innovative environment, while effectively managing resources and timelines.
– Strong strategic mindset with the ability to align creative concepts and campaigns with broader marketing objectives and target audience insights.
– Deep understanding of brand development, positioning, and marketing principles, with a keen eye for design and a passion for storytelling.
– Significant experience in creative roles within marketing, advertising, or related industries, with a track record of delivering successful campaigns and driving business results.
– Excellent verbal and written communication skills, with the ability to effectively articulate and present creative concepts and strategies to both internal and external stakeholders.
– Ability to thrive in a fast-paced and dynamic environment, managing multiple projects simultaneously, and adapting quickly to changing priorities and deadlines.
– Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as familiarity with project management tools, collaboration platforms, and marketing automation software.
– Strong analytical and problem-solving skills to assess creative performance, gather insights, and optimize campaigns for better results.
– Bachelor’s Degree required; MBA is preferred.
Our Benefits:
– Medical, Dental, Vision Insurance Plans
– 401K Plan
– Health & Flexible Savings Account
– Life and AD&D, Spousal Life, Child Life Insurance Plans
– Educational Assistance Plan
– Identity Theft, Legal, Auto & Home and Pet Insurance
– https://windstreambenefits.com

Windstream DEI&B Statement: Connecting people in a world of infinite possibilities. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. The diverse voices of our employees fuel our innovation and the inclusive, equitable culture we are building fosters belonging and empowers each one of us to create amazing customer experiences.  

Our Employee Resource Groups:
· WinVets – Veteran Employee Resource Group
· WOW – Women Employee Resource Group
· WINPRIDE – LGBTQ+ Employee Resource Group
· WBPN – Black Professional Resource Group
· WARG – Ability Resource Group
· LaFamilia –Hispanic Resource Group
Windstream