Social Media & Influencer Marketing Executive

About TalkRemit

We are an international financial services provider regulated by the Swedish and UK Financial Conduct Authority (FCA & SFSA). We specialise in cross-border remittance and our online money transfer platform and mobile remittance app help the global diaspora community to support their loved ones abroad.

Our vision is to bring people closer with seamless financial solutions that meet the needs of our increasingly interconnected world.

We are building new services to give financial identity and freedom to the unbanked. Our aim is to empower these people with equal access to useful financial services that wouldn’t otherwise be available to them.

As a fintech start up we are at an exciting stage of development and are currently looking for an ambitious and driven Social Media & Influencer Marketing Executive to join our growing team. This role will best suit a candidate who is looking for a challenge and wants to take the next step in their career.

The Role

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our social media and influencer marketing campaigns.

Reporting to the Global Head of Marketing and working closely with the marketing team, you will plan, develop and manage social media and influencer strategies that align directly with business goals. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of your activity.

You will be responsible for building and managing an influencer network and play an integral role in creating campaigns to promote the TalkRemit and Dahabshiil brands via social media and other channels.

Responsibilities

• Working with the Global Head of Marketing, develop and execute the influencer marketing strategy for TalkRemit and Dahabshiil in all markets
• Oversee research and identification of influencers that help meet brand goals and align with business objectives
• Build and manage an influencer network, creating campaigns to promote the TalkRemit and Dahabshiil brands, negotiating rates and ensuring the relevant agreements are in place
• Establish and maintain regular communication with social influencers and platform partners, actively source and negotiate new influencer partnerships
• Create a comprehensive influencer content calendar to continually drive brand awareness and engagement + monitor content to ensure compliance with brand voice / guidelines
• Monitor, track, analyse and report social media and influencer programme performance
• In collaboration with the marketing team, manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, and YouTube, adapting content to suit different channels and markets
• Recommend improvements to increase performance of our social media marketing activities
• Working with marketing team assess viability and plan launch of new social channels – Tik Tok, Twitter etc
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
• Research relevant industry experts, competitors, target audience and users

About You

Qualifications, experience and skills requirements

• Proven and demonstrable work experience within social media
• Proven experience in planning and managing social media and influencer campaigns
• Experience using influencer search tools and platforms to assess the effectiveness of an influencer
• Proven ability to develop meaningful influencer relationships that results in authentic and persuasive storytelling
• Expertise in managing multiple social media platforms
• Experience analysing data to deliver on KPIs
• Ability to deliver creative content ideas
• Ability to grasp future trends in digital technologies and act proactively
• Strong communication skills (written & verbal) and attention to detail
• Excellent interpersonal and relationship building / networking skills
• A flexible mindset and openness to working in a changing and fast paced environment

Desirable

• Experience working in remittance, banking or Fintech is a big plus
• Experience with paid social media, in support of influencer campaigns
• A proactive, can-do attitude
• A self-starter with respect for others’ points of view

TalkRemit