Pour postuler, merci d’envoyer CV et lettre de motivation à deguilhem@lemonde.fr et guyon@lemonde.fr
Journal français de référence, Le Monde a pour vocation d’apporter un éclairage rigoureux à l’actualité et de soutenir le débat public. Depuis 1944, il est salué pour son niveau d’exigence dans sa couverture des événements internationaux, la qualité de son investigation et son analyse critique.
Au sein de l’équipe Audience de la Direction Marketing et Produit, vous assistez le pôle Études, dont la mission est de permettre à la direction, à la rédaction et aux responsables d’activités de prendre des décisions éclairées par la data.
Mission
Vous contribuez à l’approfondissement de la connaissance des audiences numériques du Monde, et ces questions guideront votre quotidien : Combien y a-t-il de lecteurs ? Quels sont les articles les plus lus ? Comment évoluent les prises d’abonnements ?
- Suivre les performances d’audience du Monde et du Monde en anglais sur ses différents supports numériques (site et applications) via la réalisation de reportings hebdomadaires et mensuels.
- Alimenter en données chiffrées la rédaction, la direction et toutes les équipes numériques.
- Participer à la création et au suivi de tableaux de bord afin d’analyser l’évolution de différents indicateurs d’audience, d’engagement et d’abonnement.
- Aider à la réalisation d’études sur des problématiques précises (ex : engagement des lecteurs sur le site) et de bilans thématiques et de temps forts liés à l’actualité (élections, événements culturels, Coupe du Monde de rugby 2023…).
- Participer au suivi des performances des newsletters éditoriales.
- Collaborer avec différentes équipes (SEO, mobile, nouveaux formats, abonnement, CRM, etc.) pour la mise en œuvre de projets dans lesquels vous êtes impliqué(e).
- Effectuer une veille sur l’usage des données dans les organisations médias.
Profil
- Formation supérieure (min. Bac +4) dans le domaine du marketing ou des médias
- A l’aise avec les chiffres et rigoureux(-se)
- Bonnes capacités d’analyse et rédactionnelle
- Connaissance d’Excel indispensable
- Une première approche d’un outil d’analyse d’audience (AT Internet, Google Analytics…) est un plus
- Intéressé(e) par l’actualité, les médias et le digital; une première expérience dans l’un de ces secteurs serait un atout.
Caractéristiques
Type d’offre : stage (pas d’apprentissage)
Date de début : mai 2023
Durée : 4 à 6 mois
Société : Groupe Le Monde
Lieu : 67-69 Av. Pierre Mendès-France, 75013 Paris
Indemnité de stage : gratification légale + participation aux frais de repas + prise en charge de 50% du titre de transport
Contact
Si vous êtes intéressé(e), merci d’envoyer CV et lettre de motivation à deguilhem@lemonde.fr et guyon@lemonde.fr.
Le Monde
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