Growth Marketing Manager, SMB Acquisition (Streaming Audio + Digital TV)
Your Job
What you will do:
- Own the strategy, campaign execution, optimization and reporting of all streaming audio campaigns.
- Manage existing streaming audio campaigns to current CPA targets.
- Explore new vendors/partners to expand the streaming audio portfolio to reach incremental SMB audiences.
- Manage and lead all external relationships that are necessary to manage and expand the streaming audio portfolio.
- Manage internal relationships responsible for campaign tagging and creative asset rotations.
- Own the overall project plan for streaming radio each quarter to ensure that all work is on time and completed
- Identify and prioritize the testing roadmap for streaming radio
- Own streaming radio reporting including QA of accuracy, understanding the whys behind weekly and monthly trends, and optimization recommendations
- Responsible for development and launch of cohesive landing pages for all shows, including the creation and maintenance of vanity URLs
- Help identify and prioritize the testing roadmap for Digital TV
- Validate the suitability of various vendors/partners for SMB acquisition
- Plan and launch test campaigns with clear measurement plan, report on performance and provide post-campaign wrap-up reports
Who You Are
- 5+ years experience in performance-based acquisition marketing
- Previous hands-on experience growing an audience for digital and managing those channels on a direct, day-to-day basis
- Intuitive knowledge of the digital and offline media landscape and how Indeed’s brand can best fit within it
- Previous experience working with agency partners or for an agency before
- Deep bias towards analytics and measurement with extensive experience having your initiatives measured against or towards revenue-related goals
- Willingness to dive deep in understanding attribution
- Comfort and ease working with large budgets, aggressive targets and the measurement of key performance metrics (i.e. CPA and LTV)
- Proven track record of project managing and scaling programs with ease and organization
- Able to manage multiple projects at once with little to no supervision
- Extreme resourcefulness to work independently and self driven in a fast paced environment
- Adaptable and self-motivated in learning new software, channels and programs
- Ability to build strong working relationships across all levels of the organization in a remote environment
- Excellent written communication and project management skills
Who we are
Our Mission
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Equal Opportunities and Accommodations Statement
Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.
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