Your Hiring Coaches

Product Marketing Manager

Our client is seeking a Product Marketing Manager who is aligned with their vision and can lead the company in their new go-to-market strategy. The small team and family business desire to grow quickly and are a results-driven company with a rigorous culture. To meet the demands and achieve the results towards their aggressive goals, the ideal candidate will be auto-disciplined, self-motivated, enthusiastic, and have a strong work ethic. The candidate should be prepared to roll up his/her sleeves and collaborate well in person at their office in Indian Trail, NC. This role will report directly to the Owner and is required to be in person Monday-Friday.

The team designs and sells products to make front-line worker’s jobs easier!

Picture the server at your favorite restaurant using a tablet to take your order and after they are done, they have a beautiful/functional cross-body to hold the tablet so that they are hands-free. Or the warehouse worker scanning bar codes into inventory, needing a convenient tool to carry the scanner. These are the cutting-edge solutions they market daily on their e-commerce site.

Their products are evolving and being noticed by large B2B retailers and restaurant chains who are purchasing the designs to make their employee’s lives easier by making them hands-free when needed! Since 2009, they have been innovators and growing their business at a rapid rate.

The plan is to expand upon the successful e-commerce business and move into the B2B and B2G space to grow their multi-million-dollar brand.

Responsibilities:

·       Design and create all sales and marketing collateral, including product brochures and newsletters.

·       Conduct market research to create a lead-generation strategy in the US and Internationally.

·       Adopt a software program designed to implement email campaigns.

·       Manage branding, social media marketing, and content creation.

·       Partner with PR Agencies and manage the vendor relationship while driving the content strategy.

·       Manage Google and social media ad creation and budget.

·       Lead, plan, and implement product launch strategy and campaigns and develop the go-to-market strategy in the B2B and B2G space.

·       Identify user and buyer personas and develop a strategy around the ideal ICP.

·       Work with product management to define goals and metrics for the product launch and continuously iterate and refine based on data analytics.

·       Understanding the department budget and working within that budget.

·       Coach and develop the sales team on articulating the products’ benefits to prospects.

Culture Alignment:

·       Embody our core values: Professionalism/Integrity, Social Responsibility, Results-driven/Bold, Innovative, and Collaborative.

·       Ability to receive constructive feedback and criticism considering what is best for the company.

·       Effective time management.

·       Support other team members when necessary to help out.

·       Lean on internal team members and encourage their involvement in executing the company vision.

·       Have a broad vision and perspective while predicting and analyzing all possible scenarios regarding assigned projects.

·       Lead by example with a professional, yet friendly demeanor.

·       Collaborate and care for the well-being of the company and team members.

·       Must respect and admire the people they work with and enjoy collaborative meetings to problem solve and strategize with new ideas.

·       Must not shy away from a challenge.

Requirements:

·       Degree in Marketing or equivalent experience

·       At least 5 years leading a go-to-market strategy and implementation.

·       Must have product marketing experience in the business-to-business space.

·       Some background/understanding of e-commerce would be helpful.

·       Ability to lead a team in a couple of years once the business grows.

Be prepared to:

·       Give examples and proof of concept where you’ve implemented a GTM B2B and B2G product strategy.

·       Present a 30-60-90-day plan of how you would hit the ground running during a 2 or 3rd-round interview. They are relying on your expertise to guide THEM!

Benefits:

·       Health/Dental/Vision

·       Retirement plan

·       PTO + major holidays

Your Hiring Coaches