Rhoback

The Rhoback Team is looking for an experienced and creative Art Director to envision product marketing campaigns, collaborate with cross-functional teams, provide direction for creative assets, and manage their composition into various mediums which elevate the Rhoback brand, drive sales, and resonate with the growing Rhoback community. The Art Director will manage a team of graphic artist(s) that execute all marketing graphic design needs for Rhoback.

This position will report directly to Rhoback cofounder, and will be located in Charlottesville, VA. Individual should be ready and energized to lead a new Art department with vision, build out process, elevate the Rhoback brand, and contribute Rhoback’s growth trajectory in the athleisure space.

Responsibilities:

• Manage team of graphic designer(s), oversee and help execute all non-video marketing assets especially email builds (almost daily), consistent digital ads, website assets, and any print marketing assets
• Collaborate with Creative Director of Product on building a story around individual products and seasonal lines with a marketing vision and story-telling mindset
• Provide input to Merchandising Team on product investments and email/product drop calendar during product design season
• Collaborate with Director of Marketing to create plan for product marketing campaigns from large seasonal campaigns, to color stories, to one-off drops, to annual evergreen products
• Gather inspiration, ideate, plan locations, and create a vision for all visuals for each product marketing campaign with input from Chief Content Officer, Brand Manager, Creative Director of Product and Cofounders
• Work with Marketing Team, Brand Team, and Media House to determine list of deliverables for each marketing campaign/shoot and align on budget/ROI goals set by Marketing Director
• Collaborate with Media House to ensure aligned vision and proper execution of creative vision for each color story/product marketing campaign. Create seasonal/campaign brand guides as needed
• Crosstrain with Cofounders and Brand Manager to become a brand expert. Lead process of picking photography selects from Media House content for product marketing campaigns
• Collaborate with copywriter and Brand Manager to align messaging with marketing campaigns while staying on-brand
• Work with Cofounders to become approver for visuals for all product marketing/ad content. Organic social content will be approved by Brand Manager
• Oversee graphic design needs across the organization (i.e., blogs, “Our Story”, logo refreshes, anything outside of product design). Collaborate with Brand Manager to create visuals and graphics for the Rhoback brand guide
• Collaborate with Brand Manager to find synergies with athlete shoots and organic content/campaigns. Integrate organic content with product marketing/ad content
• Maintain brand guides across marketing platforms and create brand guides as needed for large marketing campaigns
• Lead creation and implementation of product catalogs and all print assets in collaboration with Marketing Director and Brand Team
• Lead creation and implementation of wholesale catalogs in collaboration with Merchandising Team, providing direction to Media House on photography shoots
• Lead ideation and creation around in-store graphic design needs, especially once Rhoback opens stores
• Collaborate with Website Team to provide banners and images needed to ensure website experience is aligned to marketing campaigns
• Oversee and improve organized digital library of graphic and product marketing assets
• Gain deep understanding of the Rhoback brand, vision, customer, sales performance by product, and color palettes. Constantly seek inspiration discover trends with marketing content and consistently elevate the Rhoback brand for the customer

Qualifications:

• Expert level Adobe Suite
• Microsoft Suite experience
• Graphic Design Mastery
• Illustration skills
• Figma experience a plus
• Photography/motion graphics skills a plus
• B.A. or equivalent 4-year degree
• 8+ years of relevant experience with consumer brands
• 3+ years team management
• Ability to think critically to solve complex problems
• Capable of managing a team without the need for oversight
• Must have a creative mind and be willing to think outside the box
• Must be a team player with a no-task-too-small attitude

Rhoback

Rhoback is looking for an organized, motivated, and detail-oriented Brand Asset Coordinator to join our brand team with a primary focus on managing all on and off-site photo shoots. By focusing on the entire itinerary of the shoots, this position will require a high level of attention to detail and organizational skills. This position will have a wide range of responsibilities, but will mainly focus their time on developing shoot schedules, selecting outfits for models, tracking product that has been shot and/or that needs to be shot, and developing shoot run of shows, among other roles.

The Brand Asset Coordinator should be enthusiastic to plan and execute photo shoots. The best candidate will be eager to come in and learn the products, while having exceptional communication skills. This person will be responsible for working with several departments including the media house, design team, merchandising team and brand team. By coordinating both in studio and out of studio shoots, this person will work on tracking all product that needs to be shot in studio and out of studio, selecting locations that fit the current season’s color stories, coordinating outfits, pairing accessories, scheduling models, booking travel, and following the style guide to make sure all pairings remain on brand. There may be opportunity for travel to have a presence on out of studio shoots to help execute, while keeping a strong attention to detail.

This role will be based in Charlottesville, VA. Individual will be reporting to Rhoback’s Brand Manager and will work closely with Rhoback’s media house, founders, and merchandising team, among others.

Position Responsibilities:

• Create run of show for content shoots, including a detailed itinerary for travel, outfits, shoot locations, and timing.

• Select gear that fits into each shoot, while properly pairing it with the necessary tops/bottoms/accessories/footwear.

• Work with warehouse and photography team to clearly organize and track all new items needing to be shot in the photo studio.

• Work with the merchandising and email teams to develop tracker for all items needing lifestyle shots and the status of the shots being completed.

• Establish network of models and model agencies across the country that are on brand and represent Rhoback’s customer base.

• Develop network of freelance photographers and videographers to lean on for help when necessary.

• Help lead all in-studio shoots by tracking all product being shot, cross referencing the shot list, making sure all shots fit the style guide, and pairing the necessary accessories.

• Help execute Rhoback’s style guide, fitting the products being shot to the setting they’re being shot in.

• Help pack all gear, making sure all necessary items are packed and/or steamed and ready to be shot.

• Work with media house to prepare them for what outfits will be shot, helping them create a shot list for all necessary shots.

• Manage the pulling and returning of all inventory from shoots, while making sure it is all properly accounted for in the inventory system.

Requirements:

• College degree required, ideally in Marketing.

• Strong knowledge and understanding of the Microsoft Office Suite, specifically Excel, PowerPoint, and Outlook.

• Clear organization skills and ability to manage multiple projects at once.

• Possess eye for color and stays current with industry trends, specifically in the activewear and golf markets.

• Keen eye for photogenic locations and ability to diversify types of locations.

• Excellent written and verbal communication skills.

• Strong attention-to-detail and ability to act on the fly.

• Desire to work with several teams in a collaborative environment.

• Comfortable owning and improving current processes.

• Must be willing to travel for destination photoshoots

• Self-starter with a strong work ethic and desire to make a positive impact.

• No-task-too-small attitude.

• Trustworthy and full of integrity.

Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.

Rhoback