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Marketing Analytics Director
Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Marketing Analytics Director to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.
About the Position
As part of the Marketing & Advertising team, you will be part of generating insights and planning how best to activate the insights in marketing strategies that influence attitudes and behaviors.
We are specifically seeking candidates who can provide strategic guidance and develop comprehensive frameworks for digital marketing initiatives on a C-suite level. Thus, this position is not targeting candidates with specialized work experience in SEO, ad campaign management, and social media strategy. Previous experience in strategic planning at marketing agencies or digital consulting services and experience consulting with Fortune 500 companies is preferred for this position. If you are a thinker and a doer who is an advocate for transformational work, who takes an audience-first approach to data and insights, who prefers to be hands-on in the ideation of digital solutions, and are eager to work in a collaborative setting, then this role is for you.
The Marketing Analytics Director is a team leader and creative problem-solver who will set direction, analyze data sets, and craft digital strategies for our clients from initial brief to execution and, as a result, will drive tangible value for our clients, for their customers, and for the team at Mavis.
Key Roles & Responsibilities
- Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
- Develop compelling, data-driven strategies for improved CX that demonstrate tangible value creation for the client’s business and their customers.
- Display superior presentation skills and convey expertise in presenting to clients.
- Collaborate with cross-functional teams (e.g., UX, technology) to ensure that there is a red thread from insights and strategy to the creation and implementation of the solution.
- Contribute to build strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
- Collaborate with project management and new business to effectively integrate data-driven digital strategies into pitches and production plans.
- Support and mentor more junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.
- Willingness to travel to client offices on an as-needed basis.
Desired Skills and Experiences
- Bachelor’s degree in business, marketing or previous relevant experience in marketing and business intelligence or communications.
- 4-6 years working as a highly effective digital strategist at an inhouse digital marketing agency or consulting agency.
- Prior experience of large-scale transformations at a global scale and reach.
- A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
- Strong experience in data analysis including Google Analytics, Search, and Social analysis.
- Excellent quantitative and qualitative research skills
- Strong strategy experience including gap analysis, digital ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
- Experience in developing frameworks to inform brand and marketing strategy
- Experience consulting to VP and/or C-level clients, and comfortable providing clear strategic guidance to senior management.
- Comfortable in ambiguity and able to provide clear direction to a collaborative, cross-functional team.
- Excellent written and verbal skills as well as presentation experience – crafting visually appealing and impactful presentations with compelling narratives and storylines.
- B2B industry knowledge within Healthcare, Technology and Professional Services companies preferred.
Employee Benefits
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.
Mavis is an Equal Opportunity Employer
Mavis Tire
EMAILÂ MARKETING MANAGER
Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Email Marketing Manager to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.
The Email Marketing Manager will come from a direct-to-consumer environment in which email drove acquisition growth. On a broader scale, this role is responsible for executing the overarching email and SMS strategy and managing the Oracle Responsys platform. Specifically, the role will include managing and optimizing the email program through the use of industry best practices, and creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of assets, regulatory compliance, tracking and deployment of emails, push notifications, and in-app messages.
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Requirements:
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The ideal candidate will have extensive experience with campaign management and analysis in Oracle Responsys.
Other responsibilities will include:
* Being responsible for the end-to-end production and deployment of emails, push notifications, and in-app messages. (Including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment, and campaign reporting)
* Managing existing trigger programs (welcome, upsells, reactivation) and building additional programs to support customer lifecycle management and new subscription business
* Identifying and targeting consumer segments to optimize KPIs
* Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
* Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc.
* Creating custom audience to interface with third-party ad platforms,
* Tracking and reporting performance of all email campaigns and KPIs; working closely with the SVP of Marketing to analyze findings, identify trends, and recommend a course of action
* Understanding email consumer behavior and providing recommendations to improve strategy
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Skills Required:
* Hands-on experience managing email campaigns and delivery through Oracle Responsys (will consider other in-depth enterprise-level ESP experience.)
* Experience working with Data Extensions and list filtering
* Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices
* Solid understanding of web analytics tools (Google Analytics) and email metrics, benchmarks, and KPIs
* Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
* Ability to work independently or as part of a team in remote locations
* 5 years of experience working on a direct response marketing team is strongly preferred.
* Experience with CDPs a plus
Employee Benefits
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.
Mavis is an Equal Opportunity Employer
Mavis Tire