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Description
- You will develop global marketing plans, execute marketing programs, and establish digital marketing standard methodologies.
- Develop and execute Omnichannel marketing strategies to drive awareness and adoption of new products and solutions that deliver measurable results aligned with client for Business goals and objectives.
- Ensure consistency across all channels with a primary focus on owned and earned channels (Email, Web, Social, in-product, mobile app).
- Develop and execute email marketing campaigns and programs targeting multiple key segments within our customer base via our marketing automation tool, Marketo.
- Interlock with our Partner Success sales team to ensure ongoing agreement of priorities, adjusting strategies and plans to accommodate changing market conditions and emerging opportunities.
- Collaborate with Product Marketing to contribute to GTM (Go To Market) planning and workback schedules.
- Work cross-functionally with stakeholders to develop campaigns and programs that reflect the needs of the business – globally, with regional considerations.
- Build, test and optimize and increase the effectiveness of marketing campaigns and programs.
- Forecast, measure, and analyze metrics to assess the impact of the integrated campaigns and activities in terms of key performance indicators (KPIs).
- Drive marketing initiatives in alignment with our business objectives – managing this across a globally matrixed organization.
- Ensure all marketing programs are culturally appropriate and in compliance with local data privacy regulations.
Zenex Partners