GQR Global Markets

GQR is looking for our client’s next Director of Digital Marketing to run the brand management and campaign for their first commercialized product. This is an opportunity to make a significant impact on a small and rapidly growing Biotech firm in Massachusetts that provides innovative indications for rare diseases.

This role will be highly strategic and will require that this individual is a digital marketing expert. This role is an individual contributor role with no direct reports but will be highly collaborative and impactful in leading the digital marketing efforts across business units including but limited to HCP and patient marketing.

Experience with Marketo, Salesforce and Drupal is highly desired.

Extensive experience running marketing campaigns on Twitter, LinkedIn, YouTube, Facebook, Instagram etc.

Experience in a small Pharma/Biotech highly desired or relative life sciences experience.

Can be entertained at the Director or Associate Director level for Senior Managers looking to make the next step in their career.

Highly competitive compensation package with base/bonus/Stock Options.

GQR Global Markets

In office 4x a week in Lexington Massachusetts

This role will be responsible for the development and deployment of the digital tactics inclusive of website, CRM, social media, paid search, targeted media, and third-party platform communications. This person will be responsible for the development, maintenance, and optimization of all five company websites.

The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a ‘roll up your sleeves, get things done’ mindset in order to be successful here. The successful candidate will recognize the opportunity for growth within a young and growing company and will come in laser-focused on in-role execution to capitalize on that opportunity. This is an individual contributor role with no direct reports.

Job Responsibilities:

• Manage and optimize the digital marketing strategy and tactical plan for an injection inclusive of CRM databases built in Marketo and Saleforce
• Drive optimization of all five company websites built on Acquia Drupal 9 platform
• Maintain our corporate and brand social media platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
• Build and maintain marketing performance dashboards reporting on KPIs
• Partner with IT leadership to evaluate and enhance our digital ecosystem that supports business needs and enables stakeholder engagement
• Partner with brand leadership to deploy and execute an insights-driven multi-channel strategy consistent with brand objectives
• Independently drive execution and pull-through of cross functional digital communication plans through internal and external partnerships
• Manage digital agency partners.
• Manage timelines, budgets, and resources as necessary to execute multi-channel communication plan

Education & Experience

• Bachelors degree required; MBA preferred
• 7 year experience in a pharmaceutical brand marketing role
• 5 years in a digital marketing / multi-channel strategy role
• Experience working with Marketo, Saleforce, and Drupal
• Strong social media experience including SM content creative
• Patient marketing and rare disease experience preferred
• Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
• Strong organizational and project management skills
• Demonstrated ability to independently drive projects to completion
• Intense curiosity, collaborative spirit, empathy, and pension for problem solving
• Solutions-oriented, strong analytical and presentation skills
• Ability to champion change and drive innovative thinking
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Director v. Associate Director level at discretion of hiring manager based experience and fit for job duties

GQR Global Markets