Mohegan Casino Las Vegas

Position Summary:

The Marketing Director is fully accountable and responsible for all aspects of marketing and merchandising of Mohegan Casino Las Vegas including, without limitation:

• Campaigns, strategies and tactics for Momentum guest loyalty optimization,
• Database and direct marketing strategy and operational management (e.g., segmentation mining, pro- and post-formas, gaming and campaign management set up and administration)
• Branding, advertising, and public relations,
• Special events, promotions and tournaments,
• Guest reinvestment including play-based metrics to drive and govern guest reinvestment,
• Data analytics, and
• Coordination of marketing topics and campaigns with the resort’s other marketing officials, partner-businesses and counterparts.

Primary Duties and Responsibilities include but not limited to:

• Develops and executes marketing campaigns and tactics to drive revenues and to reward guests to further stimulate and craft profitability,
• Establishes and maintains policies, procedures, and related monitoring functions to assure that marketing campaign spending is profitable and optimal,
• Develops promotions and special events with particular emphasis on need-times to prompt casino demand,
• Develops and authors all rules associated with marketing programs and campaigns, maintaining an emphasis on competitive, compelling and compliant messaging,
• Oversees cost analysis and cost and expense control within assigned areas of budget responsibility and accountability,
• Ensures compliance with all local, county, state and federal regulatory requirements, including Title 31 and tax reporting associated with marketing campaigns and communication,
• Coordinates and collaborates with Mohegan company-wide marketing communications, advertising, entertainment, social media, website and public relations teams to ensure consistent communication strategy across all components of marketing,
• Effectively manages MCLV’s hotel yield process to deliver maximum gaming revenues from our invited and drop-in hotel guests,
• Prepares and manages the annual marketing budgets and recommendations for short and long-term revenue enhancements for all areas,
• Reviews monthly financial statements in assigned areas and departments for accountability and compiles responsive review comments for follow-up actions where needed,
• Prepares and guides program tracking, monthly analysis and data analytics while providing support to peers and colleagues as needed, inclusive of, without limitation, complimentary governance and control,
• Reviews operational results for consistencies and inconsistencies and communicates recommended improvements,
• Ensures efficient scheduling of marketing promotions and events,
• Works directly and indirectly with Mohegan’s Corporate Chief Marketing Officer and the CMO’s offices to develop strategy, goals and budgets for all consumer programs/promotions, entertainment programming, and special events, and
• Performs other related duties as assigned and promotes excellent guest service and employee relations skills.

Secondary Duties and Responsibilities include but not limited to:

• Serves as a member of the Operations and Executive Committees at MCLV,
• Ensures department policies and procedures and training manuals are maintained, and trains marketing staff as well as resort partners’ staff members to recognize Momentum and other loyalty rewards for efficient and compliant accumulation, utilization and redemption,
• Participates, collaborates and substantially authors the annual casino wide operating and capital budgeting process including the written business plan,
• Directs and assists in special projects and analysis as needed,
• Collaborates with Casino Hosts, Player Development staff members and Casino Marketing management to assure coordination and commonality of purpose by and between the Director of Marketing’s offices and those Casino Marketing offices and its team members whose Momentum related duties are integral to the execution of loyalty campaigns authored, crafted and trained by the Director of Marketing, and
• Collaborates with Player Services personnel, Cage cashiers and Cage management to assure coordination and commonality of purpose by and between the Director of Marketing’s offices and those Player Services and Cage team members whose Momentum related duties are integral to the execution of loyalty campaigns authored, crafted and trained by the Director of Marketing.

Minimum Education and Qualifications:

• Bachelor’s degree in Marketing, Communications, Economics, or Finance and/or five (5) years of progressive Marketing experience preferred,
• Previous experience as a senior leader in high volume complex casino environment with oversight of multiple staff in several of the following disciplines: Advertising, Casino Marketing, Database Marketing, Direct Marketing, Marketing/Mass Media, Marketing Communications,
• Experience or familiarity in a gaming and/or hospitality environment preferred,
• Ability to obtain and maintain a casino key or key qualifier license, as applicable, with the Nevada Gaming Control Board and to abide by the requirements imposed by regulations,
• Excellent written and verbal communication skills,
• Excellent organizational and multitasking skills,
• Highly proficient in Microsoft Office Suite including but not limited to Word, Excel, Power Point and Outlook, and
• Intermediate to advanced skills with Casino and Slot Management Systems (e.g., IGT) preferred.

Competencies: Incumbent will master the following competencies while in this position:

• Ability to effectively lead and measure individuals, teams, and processes to improve organizational performance. Must possess revenue management and maximization experience and continuously demonstrate ability to align financial and human resources to meet strategic marketing objectives, and
• Must possess financial analysis skills to evaluate marketing programs proforma/postforma.

Training Requirements:

• Must attend all required company and regulatory training,
• Must maintain in depth and continuing knowledge of gaming regulations, and
• Must adopt and master all applicable marketing systems including without limitation: IGT Casino Management, Everi Casino Management, and Mohegan marketing systems.

Physical Demands and Work Environment:

• Office and casino work environment including areas of low light, harsh light, exposure to smoking environments, loud noise and high and low temperatures,
• Must be able to sit in front of a computer screen for long periods of time,
• Must be able to stand for extended periods of time,
• Must be able to work various shifts and flexible hours, including holidays, and
• Must be able to work in a fast paced environment with frequent interruptions.

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MGNV reserves the right to make changes in the above job description whenever necessary.

Mohegan Casino Las Vegas

Position Summary:

The Database Marketing Assistant Manager will be responsible for database and direct marketing initiatives at Mohegan Casino Las Vegas (MCLV), inclusive of strategy, execution and analysis of marketing initiatives, working in coordination with the Database Marketing Manager. These functions will include database marketing through email and direct mail and coordinating with the necessary stakeholders to maximize the economic efficiency of and the outreach capabilities of the database. The ideal candidate is an energetic professional with outstanding analytical, organizational and communication skills providing the ability to effectively work with key internal and external stakeholders.

Primary Duties and Responsibilities: includes but not limited to:

DIRECT MARKETING

• Develop database and direct marketing campaigns and initiatives, assisting the Database Marketing Manager and Director of Marketing
• Maximize property reinvestment strategies by effectively deploying measured player incentives.
• Exercise professional discretion to craft and make attractive and measurable offers to guests and to analyze the profitability of such offers.
• Develop best practices for database initiatives including utilizing test and control methods effectively.
• Develop and maintain policies, procedures and standards relating to database management including ensuring full data integrity and monitoring transaction activity.
• Coordinate gaming system execution in IGT and/or casino management systems
• Develop database reports and department financial data.
• Develop and maintain an up to date and accurate listing of self-excluded, problem gamblers and property trespassed guests to ensure no marketing or promotional communications are sent to them, in accordance with each state’s applicable regulations.
• Manage the Direct Marketing program including all mail and email communication.
• Gather/query and format all data needed for generating direct marketing lists for all campaigns and deliver to appropriate parties.
• Verify all data proofs for every direct mail campaign.
• Validate the IGT direct mail offer upload process to ensure player offer accuracy.
• Coordinate direct mail and email production and deployment schedules with applicable vendors.
• Work closely with internal departments and third-party vendors to create all related communications and collateral.
• Handle guest inquiries related to database offers.

ANALYSIS

• Assists with evaluation, analysis and recommendations regarding marketing tactics and promotions.
• Create and present pro forma forecast and post analyses for all marketing campaigns, special events, promotions, and hotel offers.
• Develop competitive intelligence to understand competitive reinvestment.
• Creates detailed slot, table games and Casino Marketing performance reports.
• Participates in creating all monthly reporting for Marketing and Casino Operations
• Completes ad-hoc analyses for Marketing and Casino Operations

GENERAL

• Support an atmosphere that invites guests to make Mohegan Casino Las Vegas their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to other team members in order to provide superior guest service.
• Formulate, design, and follow-through on rules, processes, and policies for direct marketing under the guidance of the Database Marketing Manager and in accordance with MCLV rules and regulations.
• Understand regulatory requirements in multiple states and abide by those regulations that govern the marketing and direct mail functions.
• Obtain and maintain position-specific licensing.
• Ensure department processes meet regulatory requirements.
• Adhere to all rules and regulations set forth by Nevada Gaming Control Board
• Maintain security and confidentiality of marketing programs, guest information and databases.
• Support the Momentum Center, Special Events and Promotions as needed.
• Establish an effective working relationship with all operating departments.
• Periodically meet with MCLV and Mohegan leaders, departmental directors, and property leadership as necessary
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Enforce all property, corporate and departmental policies, and procedures.
• Perform all other duties as assigned.

Minimum Education and Qualifications:

• Bachelor’s degree in marketing, Computer Science or a related field preferred
• In lieu of a degree, 2 years’ experience in Database Marketing or Marketing Analytical Experience in the Gaming Industry including development, data mining or data analysis will be considered.
• Understanding of information management and reporting analytics
• Experience with computer report writing and/or database inquiry software such as SQL or equivalent.
• Advanced Microsoft Office skills including full Microsoft Office suite of products and higher level functions in EXCEL such as Pivot Tables, SumIfs, Nested formulas, V/H lookups, Macros, Graphing, etc.
• Ability to read, analyze, interpret and make recommendations based on statistical reports.
• Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information.
• Extreme attention to detail and organization
• Experience working in a fast-paced environment.
• Casino experience and knowledge preferred.
• Experience with the following: IGT and CampaignViz preferred.
• Must be able to obtain and maintain valid gaming license required.
• Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
• Ability to work independently and with a team; ability to manage multiple projects and staff, including freelancers and vendors.

Training Requirements:

• Must attend all appropriate Human Resources Manager Training classes.

Physical Demands and Work Environment:

• Office work environment
• Must also be able to work in a casino environment with smoke, loud noises and low lighting
• Must be able to sit in front of a computer screen for long periods of time.
• Must be able to work various shifts and flexible hours, including holidays.
• Must be able to stand and/or walk for extended periods of time.
• Must be able to work in a fast-paced environment with frequent interruptions and customer interaction.
• Travel may be required for this position.

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MCLV reserves the right to make changes to the above job description whenever necessary.

Mohegan Casino Las Vegas