The United Green

This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about the Cannabis Industry.

The role requires the ability to strategize and execute best-in-class digital programs (paid social and media, retargeting, SEO/SEM, and affiliate) to continue growing our brand’s identity. This includes taking initiative in a fast-paced environment, working cross-functionally, and juggling the execution of multiple programs from start to finish. You will partner with the Head of Marketing and two Co-Founders to ensure sales goals, ROI, and CPA objectives are met. At this company, you have the opportunity to run with your work, test, and make a direct impact on a rapidly scaling business.

Responsibilities:

• Designing content marketing strategies and creating the content for use across all channels

• Develop and manage editorial & social media calendars

• Manage social media presence across existing channels (and help us discover new ones). This role must understand the basic best practices of the main social media channels, which content and approaches work on each, and why

• Researching and sourcing content for The United Green website

• Writing, editing, and publishing SEO content pieces

• Measure and optimize campaigns on a regular and ongoing basis considering SEO and various analytics reports

• Repurposing content to fit the publishing media, video production, or social media

• Monitoring the competition’s online activities

• Give regular executive presentations on campaign approaches and results

• Assist in managing and helping grow affiliate programs and partnerships

• Assist in managing internal and external resources (agencies etc.) to ensure that campaigns are executed accurately, effectively, and within budget

• Work closely with internal teams to improve performance (Creative, Tech, UX, R&D, etc.)

Requirements:

• Bachelor’s degree in marketing, communications, or a related field

• A portfolio of past creative work is highly recommended

• Proficient in Adobe Creative Suite is a must

• Passionate about the cannabis space

• Analytical problem-solving and creativity

• Experience creating content for the web and a growing social audience

• Editorial mindset that understands what audiences consume and how to create it

• Hands-on experience with SEO and web traffic metrics

• Expertise in social media platforms

• Excellent communication and writing skills

• Must have strong organizational and project management skills, as well as attention to detail

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

• Must have strong analytical skills to analyze metrics and create reports

• Must have a high level of creativity

• Occasional travel may be required

• Video production / editing is a plus

Salary & Perks:

• $45,000-$55,000 Base and Bonus Opportunities
• Qualify for company trips and attend Hemp Expos across the country!
• Join one of the fastest growing industries in the country with a great work environment
• PTO
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k

The United Green

The United Green is America’s Premier Cannabis Staffing Provider. We connect the Industry’s Top Talent with Cannabis Companies throughout the United States. Our experienced team has a passion for networking and placing job seekers into the career of their dreams. No matter your background or experience, we’re here to help you Grow! Elevate your Career in Cannabis with The United Green.

Position Overview: As a Category Manager in the cannabis industry, you will play a critical role in overseeing the strategic management of product categories within the company. You will be responsible for driving sales, profitability, and growth by effectively analyzing market trends, understanding consumer preferences, and collaborating with various teams to develop and execute category strategies. This role requires a deep understanding of the cannabis market, regulatory landscape, and consumer behavior.

Key Responsibilities:

Category Strategy Development

• Research and analyze market trends, competitive landscape, and consumer preferences to identify growth opportunities within the cannabis market and individual categories (edibles, flower, cartridge, etc.)
• Assist with development and execute comprehensive category strategies that align with the company’s overall revenue and margin goals.
• Collaborate with cross-functional teams, including marketing, sales, production, and procurement, to ensure alignment of category strategies with business objectives.

Product Assortment and Innovation

• Curate and manage the product assortment within assigned categories, ensuring a balanced and attractive range of products that cater to diverse consumer preferences.
• Identify gaps in the product portfolio and work with product development teams to introduce new and innovative products that meet market demands and comply with regulations.

Supplier and Vendor Management

• Build and maintain relationships with suppliers, manufacturers, and vendors within the cannabis industry.
• Negotiate favorable terms, pricing, and contracts to maximize profitability while maintaining product quality and compliance.

Sales and Revenue Growth

• Collaborate with sales and marketing teams to develop effective promotional and marketing strategies to drive sales and revenue growth within the category.
• Monitor sales performance and KPIs, making data-driven decisions to optimize assortment and pricing strategies.

Compliance and Regulation:

• Stay current with evolving cannabis regulations and ensure that all products within the category adhere to legal requirements.
• Work closely with compliance teams to ensure accurate product labeling, packaging, and advertising.

Market Analysis and Consumer Insights

• Conduct regular market research to stay informed about consumer preferences, trends, and competitive landscape.
• Utilize consumer insights and data analytics to refine category strategies and product offerings.

Cross-Functional Collaboration

• Collaborate with various internal teams, including marketing, sales, operations, and finance, to ensure seamless execution of category strategies and initiatives.

Qualifications and Requirements:

• Bachelor’s degree in business, marketing, or a related field. MBA or equivalent is a plus.
• Proven experience in category management, product management, or related roles, preferably within the cannabis or consumer goods industry.
• Deep understanding of the cannabis market, regulations, and consumer behavior.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.
• Proficiency in data analysis and using relevant software tools.
• Strong project management skills and attention to detail.

The United Green

The United Green is America’s Premier Cannabis Staffing Provider. We connect the Industry’s Top Talent with Cannabis Companies throughout the United States. Our experienced team has a passion for networking and placing job seekers into the career of their dreams. No matter your background or experience, we’re here to help you Grow! Elevate your Career in Cannabis with The United Green.

Overview:

Our client is looking for an enthusiastic and detail-oriented Technical/Digital Content Manager to join their team! This position would be responsible for creating, maintaining, and improving content across our digital ecosystem. This is a fantastic opportunity for the right individual as there is plenty of room for growth, within their multiple cannabis retail locations. Our client is looking for an organized and enthusiastic self-starter who will own their initiatives and provide quality insight to become an integral part of our team.

About the role:

As a Technical/Digital Content Manager, you will be responsible for creating and executing marketing campaigns and materials that accurately reflect our brand identity and messaging. This will include designing and producing a wide range of print and digital materials, such as posters, email marketing assets, packaging, and social media content using the Adobe Creative Cloud suite of tools. It is expected that the candidate will be proficient in both print and digital design and is willing to learn CRM/marketing software. This is a dual role, as it also supports our tech team. Major responsibilities include troubleshooting POS (computer) issues, installing new systems, and providing general tech support.

Responsibilities:

Digital Graphic Design:

• Create visually stunning designs for various marketing materials, including brochures, flyers, banners, social media posts, presentations, and advertisements.
• Develop and maintain visual identity, ensuring brand consistency across all channels and platforms for clients.
• Stay up to date with industry trends and design best practices to continuously enhance the quality of designs.

Marketing Coordination:

• Assist in implementing marketing strategies and campaigns to promote products and services.
• Manage content for various marketing channels, including websites, social media, email campaigns, and newsletters.
• Monitor and report on inaccuracies and issues with online menus.
• Participate in team meetings, brainstorming sessions, and creative reviews to contribute ideas and provide feedback.

Requirements:

• Proven experience as a Digital Marketing Coordinator, Graphic Designer or a similar role in the retail industry
• Bachelor’s degree is a plus.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of design principles, typography, color theory, and layout techniques.
• Familiarity with digital marketing channels, including social media platforms, email marketing, and content management systems.
• Excellent written and verbal communication skills.
• Detail-oriented with exceptional time management and organizational abilities.
• Ability to multitask, work under pressure, and meet deadlines in a fast-paced environment. Portfolio showcasing your graphic design skills and marketing projects is highly desirable.
• Proficiency in Windows operating systems.
• Strong PC hardware troubleshooting skills.

Compensation:

• $40-45k/ year

The United Green