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Job Description: Franchise Marketing Manager
Location: Omaha, NE (On-site)
Company Overview:
A Place At Home Franchise is a leading organization that empowers entrepreneurial-minded individuals to establish their own senior care businesses. We provide comprehensive support in sales strategy, marketing initiatives, brand development, staffing, and operational excellence. Our franchise model is rooted in CARE: Compassion, Accountability, Respect, and Ethics. We are dedicated to delivering compassionate care to the growing senior population.
Position Overview:
We are seeking a results-driven Franchise Marketing Manager to join our team at our Omaha, NE office. In this leadership role, you will be instrumental in ensuring brand consistency across all franchise locations and equipping franchisees with the marketing tools and strategies they need to excel. Additionally, you will oversee a dedicated department, which includes one Marketing Coordinator. Part of your responsibilities will also include managing our preferred partners and strategizing with them to enhance our marketing efforts.
Key Responsibilities:
– Brand Management: Ensure strict adherence to brand standards and guidelines among franchisees to maintain a consistent brand image and reputation.
– Strategy Development: Formulate and execute marketing strategies aimed at boosting brand awareness, enhancing customer engagement, and driving revenue growth. This includes identifying emerging marketing channels, conducting market trend analysis, and setting clear performance objectives.
– Marketing Collateral Creation: Manage graphic designers and content writers in creating compelling marketing materials, including brochures, posters, online content, and promotional materials, to empower franchisees in their local markets.
– Digital Marketing: Oversee all online marketing efforts, encompassing the management of the company website, social media platforms, email marketing campaigns, SEO, and online advertising.
– Training & Support: Provide comprehensive marketing training to franchisees, covering best practices, new campaigns, and tools. Deliver training through workshops, webinars, and personalized sessions.
– Budget Management: Efficiently allocate and manage the marketing budget, ensuring optimal utilization of resources.
– Market Research: Conduct or oversee market research initiatives to understand customer preferences, monitor market trends, and evaluate the competitive landscape. Leverage findings to fine-tune marketing strategies.
– Collaboration: Collaborate closely with various departments, such as sales, operations, and finance, to align marketing strategies with the broader company objectives.
– Event Management: Plan and participate in promotional events, trade shows, and other public relations activities to enhance brand visibility.
– Performance Analysis: Monitor and analyze the performance of marketing campaigns to determine ROI and make necessary adjustments.
– Local Marketing Initiatives: Assist franchisees in developing localized marketing strategies while ensuring alignment with the overall brand strategy.
– Crisis Management: Handle any PR crises that may arise and affect the brand’s image, coordinating with communications teams, and offering guidance to franchisees on addressing local concerns.
– Vendor Management: Manage and strategize with preferred partners, including advertising agencies, print vendors, and digital service providers, to enhance our marketing efforts.
– Continuous Learning: Stay abreast of the latest marketing trends, tools, and technologies to keep the brand competitive.
– Feedback Collection: Gather feedback from franchisees about marketing initiatives and utilize this feedback to make continuous improvements.
Key Qualifications:
– Proven experience in marketing and advertising.
– Exceptional written and verbal communication skills.
– A creative and innovative mindset.
– Strong analytical and problem-solving abilities.
– Proficiency in digital marketing channels and strategies.
– Capability to work autonomously and synergistically with cross-functional teams.
– Previous experience in the healthcare industry is advantageous.
– Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
Additional Responsibilities:
– Team Leadership: Oversee and manage the Marketing Coordinator within the department, providing guidance, support, and mentorship
– Franchisee Leadership: Provide leadership, guidance, and support to franchisees, including those who may not possess significant marketing acumen, fostering a collaborative and empathetic environment.
If you are an experienced marketing professional who thrives on supporting franchisees, ensuring brand consistency, leading a dedicated team, and managing preferred partners to enhance our marketing efforts, while making a meaningful impact in the senior care industry, we invite you to apply for this on-site leadership position with A Place At Home Franchise in Omaha, NE. Together, we can shape the future of compassionate care for our growing senior population.
A Place At Home Franchise