2+ years of extensive hands on experience in Email marketing tools such as Salesforce Marketing Cloud, Adobe Campaign or any other CRM tool.
Debugging and troubleshooting.
Ability to deal well with ambiguous/undefined problems; ability to think abstractly.
Familiarity with project management tracking tools like ADO, Jira, etc.
Availability for urgent pull/push campaigns off regular business hours
Ability to multi-task and stakeholder management to thrive dynamic business environment.
Experience working across multiple agencies and teams.
Extremely detail-oriented approach with strong analytical skills
Strong QA skills
Ownership of projects and actions
Extensive understanding of Email Marketing, Mobile, and Web Marketing Business practices
Knowledge of end to end Campaign Management processes
Excellent technical & analytical skills with strong business acumen
Previous experience working with Microsoft will be an added advantage.
Passion to drive improvement in the overall customer experience.

Responsibilities

Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms.
Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
Track ongoing progress of projects and deliver timely updates to clients.
Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
Be knowledgeable on email best practices, technologies and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance.
Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing

Experience

Location

USA-WA
Tata Consultancy Services

Member since:

September 4, 2023