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Marketing & Event Coordinator
A rapidly expanding practice, strong relationships, and a strong reputation within our community are key components to the growth of Molen Orthodontics. We are looking for someone to help us cultivate these relationships and be responsible for driving new patient growth each month through events, patient and employee referral programs.
If you love fast-paced work environments, are open to growing and learning new things each day, and are ready to build the next household staple brand name in Orthodontics – this is the job and team for you. We are looking for that magic combination between field marketing, event planner, and organizer.
This position is Full Time 40 Hours a week. Monday through Friday, 8 – 5 pm with weekends or evenings for event management.
RESPONSIBILITIES
- As the Event Coordinator, your mission is to plan, prepare, and execute successful events within our community to attract new leads and grow new patient counts.
- Set Event goals and regularly hit goals of new patients/leads to join our practice.
- Create and maintain monthly, quarterly and yearly event reporting analytics
- Stay within the marketing budget and utilize the best possible use of resources to ensure success.
- Able to quickly troubleshoot and problem solve when needed.
- Continuously have your finger on the pulse with what is happening with our community throughout the year and stay on top of seasons, trends, and practice campaigns.
- Work to partner with dental offices for events, Continuing Education nights, etc. How can we help them promote?
- Create, execute and report on events designed for increased new patient referrals.
- Establish sales and new patient goals with an outline for each event to maximize profits and decrease risks (ex: watch payroll hours and material costs versus goals).
- Work to streamline the flow of events, with all details worked out prior and well thought out timelines and materials.
- Brainstorm and creative thinking when planning ways to promote events.
- Ensure that all materials and printed collateral for events have been requested in advance by department deadlines. If needed, inventory and record supplies being returned.
- Responsible for ensuring that all events are booked to capacity to maximize profits and efforts.
- Create, implement and manage quarterly contests for existing patients.
- Continuously have a growth-minded outlook. How am I marketing Molen Orthodontics with this action?
- Manage and turn donation and sponsorship requests within a 1 week time period. Always be searching for ways that these can result in new patient referrals. (Ex: can we get our banner up? How can we benefit/advertise and move the needle from this sponsorship etc.).
- Responsible to attend and cultivate relationships within our local chamber of commerce meetings. Continually looking for opportunities to partner with other local businesses.
- Manage Sports Teams Sponsorships and execute partnerships
- Assemble backpacks/folders and prepare event materials as needed
YOU ARE A GREAT FIT IF YOU
- Have excellent organizational skills
- Are social and love to connect with other people
- Are a creative thinkers with excellent communication skills
- Have contagious enthusiasm, unmatched professionalism, and an innate passion for community and growing referrals
- Are meticulous in your work, self-disciplined and self-motivated (we don’t micro-manage!)
- Continuously seek new opportunities to add value and grow
- Are results-oriented with analytical skills to measure and evaluate campaign success
- Thrive in a small, collaborative team
- Are able to adapt and juggle multiple projects while meeting deadlines
- Seek to understand our strategy, market, consumers, suppliers, and the areas for stronger development
- Understand that we are a small group and sometimes perform duties not listed on our job descriptions
- Able to commit to many weekend events throughout the year
QUALIFICATIONS
- High school diploma or GED
- AA or BA preferred in relevant field preferred but not required
- 2+ years on the job experience in marketing/events
- Be available for in-person interview and job shadow
Pay based on experience.
Job Type: Full-time
Job Type: Full-time
Pay: $22 – $25.00 per hour
Molen Orthodontics