The Product Manager is responsible for assigned product lines in the Electrical & Utility Market – Infrastructure including the full product life cycle from conception to commercialization and beyond. He or she is the ‘center of the wheel’ in the product life cycle, coordinating activities across the organization to deliver well positioned, quality products, as well as identify new markets and commercialize new products to ensure sound development and execution of growth initiatives.

Key responsibilities include:

Life cycle Product management of assigned product lines
Define, develop & launch new products, service strategies and technologies (or re-launch existing products)
Detailed knowledge of customer requirements and market conditions for assigned products
Product Marketing & Sales Support
High profitability of product offer in own segment/region

DUTIES & RESPONSIBILITIES:

Product Management

Define and own the specifications of the product
Gather detailed knowledge of market conditions, customer requirements, technology trends to identify growth opportunities through customer visits, networking, research, and participation on industry committees
Develop strategic product road map(s)
Pricing – Maintain price guide and benchmarks, support sales on meet comp and special projects, provide direction on price increase tactics (DSG-CANUSA)
Support revenue forecasts for SOP and Strategic planning
Analyze product costs and supply chain to identify improvements strategies
Provide guidance on inventory (new, existing, obsolete)
Guidance, maintenance and decisions on approvals required for product portfolio (UL, IEC, CSA, IEEE, RUS, QPL etc.)
Regional and Global contributions and responsibilities
Be the champion for new initiatives or resolution of issues for improvement of value proposition or customer service
Stay abreast of relevant external specifications, including participating in standards development committees
Responsible for achieving product line sales targets and margins by coordinating support from Sales, Operations and Quality
Support & input to profitability analysis driven by Global Product Manager
Responsibility for product applications coordination and support

Product Development and Launch

Define and justify new product and approval projects through idea funnel list
Full cycle program management from AFPD to post-launch
Collaborate with development team on timeline, budget and conformance to requirements
Marketing – Plan external messaging, value prop, differentiation
Support to plan and implement launch process including events and activities
Support sales team during commercial launch
Conduct customer visits throughout program to gather information and to launch product

Product Marketing

Develop and maintain value propositions and differentiators for products
Contribute marketing content for collateral and presentations
Ensure accuracy of marketing collateral (web, datasheets, etc.)
Understand and document competitions capabilities
Support development of target markets (marketing strategy, target lists, education)
Develop selling tools for product selection and use
Identify and support trade show activities

Sales Support

Identify and track product approvals at key Targets customers and OEM´s, guidance, maintenance and decisions on approvals required for product portfolio for Industrial standards, etc.)
Prepare and review quotations for high profile opportunities
Provide/coordinate product training and technical support to sales team and reps/distributors, contractors
Provide on-site technical and applications support to customers and sales team
Utilize internal testing, application experience and research to turn benchmark data into key selling advantages
Define non-standard product opportunity ranking process with Technology team. Act as commercial liaison to ensure highest value projects are being pursued as part of process
Review non-standard product requests

Administration/ Quality/Logistics

Support the fulfillment of the company’s quality policies, IATF16949, ISO9001, QPL, ISO 14001
Fulfill the requirements of the Shawcor HSE policy
Support sales and quality with review and resolution of Customer quality complaints
Complete Monthly Report

JOB REQUIREMENTS:

Bachelor degree in Engineering – preferred
MBA – Asset
3 to 5 years of similar experience
Plastics/ electrical products design and application experience
Experience in Electrical & Utility or Communications market
Experience dealing with a broad range of internal and external stakeholders (i.e., sales, production, procurement, R&D, engineering, management, customers and suppliers)
Knowledge of wire & cable, heat shrinkable tubing market and related products and applications (demonstration of products)
Managerial experience in marketing of technical products
Strong inter-personal skills and willingness to operate within a team. Able to develop and nurture internal relationships with many disciplines to achieve objectives. Able to motivate persons not reporting to him/her to complete tasks
Ability to ‘crystallize’ customer needs from a large volume of information and make correct strategic choices
Entrepreneurial approach focused on “getting the job done”
Selling skills
Strong communication skills, both written and verbal, considered of high importance due to the international nature of the function
Ability to analyze financial statements and conduct CAPEX/ Margin calculations with sensitivity to FOREX and other economic variables