Pelican Products, Inc.

SUMMARY

The Digital Communications & Social Media Manager role combines social media management, public relations (PR), campaign, and event support. This role expands company reach and growth by ideating, coordinating, and executing strategic community engagements across channels.

JOB DUTIES

• Manage the company’s social media strategy, and posting schedule, account growth and content delivery, with the goal of growing the brand’s audience and building a more emotional connection with consumers/users.
• Procure, design, and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. Source and manage content (via influencers and content creators) to augment campaigns and marketing activations.
• Maintain the day-to-day operations of public relations, including press release/media alert writing and distribution, media relationships, business and trade platform posts, agency management and blog to increase brand profile and awareness.
• Establish and maintains the brand look, feel, creative vision and voice for all social media channels working with the creative team
• Align messaging with consumer interests, relevant topics including viral trends and other opportunities to engage by staying current on social media technology and trends
• Monitor, track and analyze all PR and social media activity. Publish and distribute monthly reports
• Increase consumer demand and engagement on key social platforms by amplifying product storytelling, brand storytelling and user generated content (UGC) opportunities
• Identify and retain brand ambassadors and influencers who align with the company image, vision, and brand direction and who will enthusiastically amplify the brand through their own channels
• Create and publish social posting calendar aligned with marketing campaigns and direction to share with internal stakeholders
• Other related duties as assigned

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Five (5) years’ managing social media strategy, social content delivery, reporting analytics and earned media/Public Relations
• Experience managing social media posting platforms such as Hootsuite or Sprout Social
• Advanced knowledge of social media marketing tools
• Demonstrated knowledge and experience in social audience growth tactics

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.

Our Company is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.

SUMMARY

The Pelican E-Commerce team is looking for an experienced Email Marketing Manager to oversee email strategy and initiatives for our online store. This person will be responsible for creating and executing both promotional and automated/behavior-triggered email campaigns to drive ecommerce revenue, conversion, and average order value. (S)he must be able to quickly and effectively analyze user activity/behavior and email performance using the Pelican email platform and will own all email reporting and KPIs.

The right candidate is proactive, organized, and extremely analytical. (S)he must have excellent communication skills and attention to detail, plus demonstrated experience using an external Email Service Provider platform to drive results in an ecommerce environment. The Email Marketing Manager reports to the Director of E-Commerce.

PRIMARY DUTIES

• Identify trends and opportunities to improve email open rates, clicks, and click-through rates through the implementation of email best practices.
• Own and regularly update email reporting metrics and KPIs at a detailed level.
• Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
• Design, execute, and analyze A/B tests for the email channel and implement results.
• Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
• Work with the Director of Ecommerce to create and execute special email promotions in support of strategic objectives or seasonal purchasing behavior.
• Identify and implement strategies to grow the active email list.
• Continue to segment the email audience based on performance data and create segment-specific email marketing tactics.
• Continually optimize existing templates and use the email marketing platform to build templates for new emails.
• Identify ways to personalize email campaigns to different customer segments and user behaviors.
• Ensure email designs are optimized across multiple platforms and devices.
• Monitor and maintain the brand’s overall email reputation.
• Work closely with other members of the ecommerce and marketing teams to generate ideas for new campaigns.
• Maintain all SPAM compliance standards and email list health.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in business, marketing, communications, or related field
• 3+ years of experience in email marketing
• 2+ years working in an ecommerce/direct-to-consumer environment
• Excellent analytical skills
• Excellent communication skills, both written and verbal
• Technical proficiency and the ability to pick up new technologies (experience with the Emarsys email platform is a plus)
• Ability to build and maintain relationships with people throughout the organization
• Project management skills and a commitment to consistently meeting deadlines
• Ability to pivot as needed in a fast-paced, dynamic ecommerce environment

ADDITIONAL INFORMATION:

• Actively supports and complies with objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement
• Must be able to interact effectively and cooperatively with employees at all levels
• Must be local to the Los Angeles Area and be willing to work in a Hybrid work environment that requires at least 3 days a week in office.
• Emphasizes ethical leadership and decision-making to protect the Pelican brand and reputation

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 5 pounds and occasionally lift and/or move up to 5 pounds.
• This position requires repetitive hand/wrist activities.

Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.

SUMMARY

The Director of Marketing leads a cross-functional marketing team in seasonal go to market (GTM) campaigns and product marketing strategy. This role pursues growth and increased market share for the company. The Director of Marketing oversees the strategic planning and implementation of all marketing activities, with a focus on Digital Marketing, for North and South America. This role oversees distribution of marketing assets globally.

JOB DUTIES

• Direct strategic planning, development and implementation and measurement of all marketing messaging programs promoting business plans, communications, and company products aligning with sales and business objectives.
• Lead brand strategy, consumer and customer marketing, communications, and content to maximize the impact of product innovations, launch, and market penetration strategy.
• Oversee media buying decisions ensuring increased awareness of company brand while driving seasonal brand messages aligning with product launches.
• Plan and oversee the marketing budget, strategically deploying resources across functions.
• Manage digital marketing strategy to optimize tools, programs and channels such as D2C, retail, affiliate, email, online shopping channels, blogs, vlogs and more.
• Direct messaging for internal and external partnerships with management, business units, sales, outside agencies, or other stakeholders for a unified marketing message strategy to deliver a positive return on investment (ROI).
• Develop and drive a compelling, consistent, and authentic voice of the Pelican brand.
• Build and Maintain brand standards and trademark documents; coordinates annual review of trademarks and renewal with legal department.
• Cultivate subject matter expertise on competitive landscape, value propositioning, and industry trends for sales teams, channel partners, and the broader organization.
• Lead a cross functional marketing team toward defined business objectives that support the growth and scale of the Pelican brand.
• Performs additional related duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing or related field
• Eight years (8) experience in consumer product marketing
• Three (3) years in a leadership capacity developing high performing staff in the areas of website development, digital marketing, social media, marketing campaigns, catalog design, etc.
• Skilled communicator with an ability to communication and influence internal and external stakeholders.
• Proficient with analysis and design software
• Advanced knowledge of internet marketing campaigns, including SEO, SEM
• Advanced knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords.

PREFERRED QUALIFICATIONS

• Master’s degree in Marketing or related field
• Ten years (10) experience in consumer product marketing
• Five years (5) years in a leadership capacity developing high performing staff
• Experience in Digital Marketing
• Manufacturing marketing experience

Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.