RAYMOND WEIL

Director of Marketing & E-commerce

About RAYMOND WEIL:

RAYMOND WEIL is a well-known and well-established global brand who has been operating in the Swiss watch industry for over 45 years. The Geneva-based brand belongs to a small circle of Swiss watchmakers and is still operated in family hands. RAYMOND WEIL is built upon the core values of family, creativity and craftsmanship.

Description:

As the Director of Marketing & E-commerce for RAYMOND WEIL, you will oversee the full funnel marketing strategy and brand management in the US market. 

The primary responsibilities include: leading and managing the Company’s digital marketing initiatives (paid search, paid social, affiliates, display), setting marketing budgets and campaign calendars, overseeing email marketing, management of co-op advertising, control the US web experience, and conducting C-suite analytics reports for the larger team.

The Director of Marketing & E-commerce will be accountable for keeping a consistent brand voice to Swiss headquarters while tailoring programs to fit the shopping behaviors of the US market. This role will manage a team of two within the NYC office and will work closely with global headquarters.

This position will be full-time in office – located in New York, NY.

Job Responsibilities:

• Set marketing campaign budgets by channel based on US Market’s projected revenue goals.
• Determine Key Performance Indicators (KPIs) for campaign performance and website vitals. Measure and optimize channels based on these set benchmark goals.
• Develop marketing strategies and calendar based on key product launches, historical e-commerce sales and industry trends.

·      Manage digital agencies for paid search and paid social; includes daily reports, weekly calls, and moderate larger monthly meetings.

• Oversee all online marketing campaigns and planning including social media advertising, email marketing, performance display, branding display, and affiliate.

·      Direct offline marketing campaigns including regional Co-op advertising, US event management, direct mail, PR and influencer outreach, GWP promotions, branded partnerships, showroom marketing and management.

·      Communicate with local sales team to tailor US marketing efforts based on the wholesale market input.

·      Manage the duties of the Marketing Specialist to set the email calendar, revise campaign flows, segment audiences and track email marketing performance / trends.

·      Champion the US website User Experience (UX); ensure that the path to purchase is clear and frictionless.

·      Work directly with global headquarters to improve the website back-end, create new landing pages and content, swap out homepage creative, and ensure timely uploads of product SKUs.

·      Responsible for .us website maintenance including SEO, speed optimizations, plugin updates, data feeds and data precision through the implementation of marketing pixels.

·      Pull and analyze campaign and web analytics from both first and second-party data sources; including: Google 360, WordPress, Klaviyo, Meta Business Suite, etc.

·      Identify customer touchpoints and ecommerce LTV. Develop both prospecting and retention tactics based on the customer journey and path to purchase data.

• Provide weekly dashboards to the global team. Create in-depth monthly wrap up reports based on the performance of marketing campaigns, creative and web sales.
• Generate detailed creative briefs for headquarters to gather all the assets and crops needed for website, email, paid and organic channels.
• Set and manage the quarterly calendars and projects of the e-commerce team. Help them grow and identify areas of opportunities within each of their roles.
• Champion luxury story-telling and maintain a consistent brand message throughout all platforms.
• Become a recognized expert on your designated channels; stay informed on industry trends, beta releases, and platform modifications.

Job Requirements:  

Who You Are:

·      Have a Bachelor’s degree in marketing or business.

• Possess 5+ years of experience in growth-centric roles, with a special emphasis on performance marketing; Direct-to-Consumer (DTC) goods or luxury brand.
•  You identify as being extremely analytical, inspired not just by the numbers but the learnings that can be applied from the data.

·      You have direct working experience with the following platforms: Google Suite, Meta Business Suite, SEM Rush, WordPress, Klaviyo, and more.

• You are a proactive individual with a goal-oriented approach. You flourish aiding cross-channel platform strategic campaigns. 
• You are an exceptional communicator capable of simplifying complex business ideas to deliver powerful messages to target audiences.
• Proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software.
• You understand luxury design aesthetics and clean website layouts. Proficiency in Adobe suite and other design tools is a plus.
• Organized, accurate, and able to monitor team’s work for quality.
• Nimble with shifting priorities and deadlines. Able to quickly react and pivot strategies when needed.

Exhibit excellent leadership skills; you continually inspire, motivate and learn from the US team.

This position will be full-time in office – located in New York, NY.

The Salary Range for this position is: $95K -$100K

RAYMOND WEIL