Open Jobs:
The Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The Director works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may be the primary owner of the client relationship, or a complementary owner with a director, thus requiring appropriate client management experience & skills.
ESSENTIAL FUNCTIONS
Insight Mining
Use data and insights gained by junior staff to craft stories
Project Management
Assign resources, establish and follow up on timelines
Resource Management
Manage utilization for large team of analysts across portfolio of clients, manage technical resources
Social Listening
Social listening to understand market
New Business
Answer analytics question on RFP, translate business problem to business problem, present in new business pitches
JOB DUTIES & RESPONSIBILITIES
• Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
• Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.
• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
• Able to perform assessment on client/3rd party databases, processes, and independent contractors.
• Partner with the existing in-house and/or vendor-provided initial system rollouts to ensure that new systems and system updates will effectively manage our clients’ data.
• Manage various external vendors including online services firms, content management, advanced modeling, research firms, or other services firms such as media, social, PR, direct mail, telemarketing, events marketing firms.
• Supervise team of Analysts/Jr. Analysts/Sr. Analysts and Managers.
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Social Listening
Social Listening
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
SOLVE(D) | An IPG Health Company
About the job:
The VP Media Director leads a fully integrated team over a significant portion of a large, high profile account to meet or exceed business and client expectations including revenue, profit, margin and staffing.
ESSENTIAL FUNCTIONS
Media Planning
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to insure quality and ensure flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
Client Management
Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations
JOB DUTIES & RESPONSIBILITIES
• Create media plans that are strategic and executionally sound.
• Place our clients on the leading edge of media change.
• Magnify the buying power of every dollar we spend.
• Establish priorities to allow the group to focus on what counts.
• Counsel on negotiation process; lead negotiations, as appropriate.
• Foster excellent ratings in client evaluations.
• Contribute to developing vision for the Department and insure that vision is communicated to department and agency management.
• Integrate concepts seamlessly with creative product and clients’ marketing plans.
• Review all plans to insure quality and insure flawless execution can be achieved.
• Ensure collaboration of planning, buying and research.
• Encourage an exchange of the best ideas within the department.
• Contribute to new business efforts; lead pitches, as requested.
• Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations.
• Lead and inspire; acts as a role model; serve as a source of experience, knowledge, instruction and direction.
• Routinely serve up business-building ideas to clients.
• Manage administrative functions to increase agency profitability.
• Develop and mine relationships to bring new business to the agency.
EDUCATION
DEGREE/DIPLOMA REQUIRED/PREFERRED
Bachelors
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
MIN EXPERIENCE
AREA OF EXPERIENCE
10 years HCP Media Planning
8 years HCP Online Advertising, Direct Marketing; Client and Agency
4 years Management
4 years HCP Digital Marketing with Desirable Focus on the Oncology Landscape
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Media Tools
Proficiency in media tools including KANTAR, eValient, SRDS, MBOX – Level II
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
SOLVE(D) | An IPG Health Company
The VP Media Director leads a fully integrated team over a significant portion of a large, high profile account to meet or exceed business and client expectations including revenue, profit, margin and staffing.
ESSENTIAL FUNCTIONS
Media Planning
Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to insure quality and ensure flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
Client Management
Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations
JOB DUTIES & RESPONSIBILITIES
Comments
• Create media plans that are strategic and executionally sound.
• Place our clients on the leading edge of media change.
• Magnify the buying power of every dollar we spend.
• Establish priorities to allow the group to focus on what counts.
• Counsel on negotiation process; lead negotiations, as appropriate.
• Foster excellent ratings in client evaluations.
• Contribute to developing vision for the Department and insure that vision is communicated to department and agency management.
• Integrate concepts seamlessly with creative product and clients’ marketing plans.
• Review all plans to insure quality and insure flawless execution can be achieved.
• Ensure collaboration of planning, buying and research.
• Encourage an exchange of the best ideas within the department.
• Contribute to new business efforts; lead pitches, as requested.
• Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations.
• Lead and inspire; acts as a role model; serve as a source of experience, knowledge, instruction and direction.
• Routinely serve up business-building ideas to clients.
• Manage administrative functions to increase agency profitability.
• Develop and mine relationships to bring new business to the agency.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelors
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
MIN EXPERIENCE
AREA OF EXPERIENCE
REQUIRED/PREFERRED
10 years
HCP Media Planning
8 years
HCP Online Advertising, Direct Marketing; Client and Agency
4 years
Management
4 years
HCP Digital Marketing with Desirable Focus on the Oncology Landscape
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Media Tools
Proficiency in media tools including KANTAR, eValient, SRDS, MBOX – Level II
COMPETENCIES
OTHER INFORMATION
Comments
N/A
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
SOLVE(D) | An IPG Health Company