Platinum Resource Group

DIGITAL MARKETING DIRECTOR (HEALTHCARE)

Location: Huntington Beach, CA

JOB DESCRIPTION

Our client is seeking a talented and experienced Digital Marketing Manager to join our healthcare organization. As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to enhance our brand positioning, messaging, and content strategy.

Brand Positioning

• Develop and maintain a clear brand positioning strategy for our healthcare organization.
• Collaborate with the marketing team to ensure brand consistency across all digital channels.
• Conduct market research and competitor analysis to identify opportunities for brand differentiation and improvement.

Messaging Strategy

• Create compelling and persuasive messaging that effectively communicates our healthcare organization’s unique value proposition to target audiences.
• Craft consistent messaging across all digital marketing channels, including websites, social media, email campaigns, and digital advertisements.
• Collaborate with internal stakeholders to ensure messaging aligns with organizational goals and values.

Content Strategy

• Develop and execute a comprehensive content strategy to engage and educate our target audience.
• Plan and oversee the creation of high-quality content, including blog posts, articles, videos, infographics, and social media posts.
• Optimize content for search engines (SEO) to increase organic traffic and improve search rankings.
• Monitor content performance and make data-driven adjustments to optimize engagement and conversion rates.

Digital Marketing Campaigns

• Plan, execute, and manage digital marketing campaigns across various channels, such as social media, email, search engine marketing, and display advertising.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and optimize results.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness.

Analytics and Reporting

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
• Generate regular reports on campaign performance, website traffic, conversion rates, and other relevant metrics.
• Provide recommendations based on data insights to enhance future marketing strategies.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Proven work experience as a Digital Marketing Manager in the healthcare industry.
• Strong understanding of brand positioning, messaging, and content strategy.
• In-depth knowledge of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools, such as Google Analytics, SEO tools, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Familiarity with healthcare regulations and compliance considerations is a plus!

Platinum Resource Group is a professional level consulting firm, providing resources to Fortune 1000 client companies in the areas of technology, human resources, accounting, finance, business systems and supply chain, on a contract and interim basis. PRG has operations in Orange County, San Diego, Los Angeles and San Francisco. As a W-2 employer we offer our consultants direct deposit bi-weekly payroll, health, dental, vision benefits, paid holidays, and referral bonuses.

Platinum Resource Group