BlueStar Communications Group

BlueStar Communications Group, a leading B2B ad agency based in Farmington, CT, seeks a talented Art Director to join our growing team. You’ll help lead and manage projects from conception to delivery, including concept development, art direction, site/app design, email marketing, and organic social. In addition, reporting to our Head of Creative, you’ll work with colleagues to develop visual solutions for integrated campaigns for current clients and new business proposals geared towards Fortune 500 clients, as well as regional businesses that are leaders in their respective segments.

You must have a strong track record of creative excellence, helping lead the visual development of multi-channel campaigns combined with fresh and progressive thinking. Experience should include developing campaigns in the manufacturing, healthcare, financial services, energy, and/or tech sectors. You will help lead branded 360 campaigns supporting projects ranging from UX/UI for websites and mobile apps to video, advertising, branding, and social content. You’ll create and translate design concepts and marketing needs into inspiring and compelling stories and campaigns—ensuring consistent brand expression across all B2C and B2B facing materials, marketing campaigns, digital content and omnichannel experiences.

BlueStar has a flexible hybrid working environment, and employees split their time between the Farmington office (60%) and home offices (40%).

Responsibilities

• Develop strategic visual ideas that appeal to heads and hearts for 360 campaigns ranging from promotions, activations, and social media experiences.
• Conceptualize and execute social storytelling and content creation across all customer-facing materials, marketing campaigns, digital content and omnichannel experiences.
• Collaborate with a cross-functional team of account leads, designers, copywriters, strategists, and project managers.
• Show creativity while adhering to brand standards.
• Review and approve campaign ideas, art, and copy developed by the team, ensuring deliverables effectively address marketing goals and challenges.
• Deliver exceptional creative work on time, on target and budget.
• Present concepts and designs to clients and respond to feedback professionally and effectively.
• Stay current with media innovation, technology, and design trends while continually contributing to discussions to push our work forward.
• Manage multiple projects and priorities simultaneously while meeting deadlines.
• Work closely with creative and account teams to develop project scopes, timelines, and budgets.
• Take direction from creative leads on projects and work independently.
• Check and approve all visual materials through all stages of pre-production and production.

Qualifications

• Bachelor’s Degree in Design (e.g., graphic, interaction, or visual communications) or a related field or equivalent practical experience.
• 5+ years of experience helping lead concept, layout and design.
• Understanding of branding, marketing, and advertising principles.
• Portfolio of work samples that include the development of successful campaigns, and omnichannel experiences, including advertising, brand identity and social storytelling.
• Familiarity with design techniques such as storyboarding, user research and wireframes.
• Client-facing presentation skills.
• Possesses attention to detail, can work independently, and multi-task.
• High proficiency with design tools (e.g., Adobe XD, Figma, Adobe InDesign, Illustrator, Photoshop, Canva).
• Video production and editing capabilities a distinct plus.
• Basic understanding of HTML and CSS.
• Experience in an agency or advertising industry is preferred.

About BlueStar Communications Group:

BlueStar is an established (founded 1971) B2B agency with a dynamic team of designers and strategists that create innovative experiences to advance brands and businesses. We’re passionate about team culture and work/life balance. We offer unique opportunities supporting growth and strengthening our team’s experience and knowledge in their focus areas.

Salary: Commensurate with experience and skill set.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

BlueStar Communications Group