Red Cedar Capital Partners

Marketing Corodinator

Red Cedar Capital Partners LLC is a residential developer and homebuilder in Charlotte, NC & surrounding markets. Red Cedar is the parent company of Red Cedar Construction, Red Cedar Homes, and Red Cedar Realty and its primary focus is developing land into beautiful communities and building homes that are attainable to purchase that fit today’s modern lifestyle. Growing exponentially since 2020, Red Cedar is one of the fastest growing homebuilders in the Charlotte region.

Job Type: Full-Time (Generally Monday through Friday)

Classification: Exempt

Pay: $55,000- $65,000

Job Summary

Red Cedar Capital Partners LLC. is looking for a dynamic creative, design & brand centric professional who will use their creative energy to establish Red Cedar’s brand in the marketplace. This position will be a valued asset to Red Cedar Home’s sales and marketing team. The candidate will be responsible for creating branding/marketing materials for home sales, community sales, events and ad campaigns across all multi-media platforms for a constant, current and appealing look to grow Red Cedar’s brand awareness & properties. The candidate should be proficient at creating content for social media, design requests, website updates and produce concepts for their ideas. This role will raise the caliber of execution, in terms of effectiveness, efficiency and consistency, by delivering content, tools, training and feedback in a consultative, hands-on approach. We want someone self-motivated, detail oriented and deadline driven.

Essential Functions:

• DESIGN
• Create and edit marketing materials for multiple communities and individual homes; media platforms include but not limited to social, digital, 3d and print
• Develop and manage content on the company website(s)
• MARKETING
• Evaluate current marketplace, competitors and develop marketing plans on best go-to-market strategies
• Assist in brand digital presence with Zillow, website, google, SEO, etc
• Be available as a resource for the current sales and marketing team members who need assistance with completing large projects
• Content Creation-
• Influences the creation of centralized tools and material for use by all divisions.
• Provides playbooks for common marketing needs (QMI Management, promotional campaigns, community or brand launch and Del Webb programs).
• Optimizes marketing investment by using a consistent methodology based on lead, traffic and sales goals.
• Collaborates with Divisions on the application of media best practices to their business.
• Host creative events
• Plan giveaways
• Advertising
• Produce creative branding concepts to create lasting brand impressions.

·      BRANDING

o  Take established branding and elevate to current marketplace demands

o  Create brand standards; social media identity/tone, 360 degree & omni-channel

o  Enhance Red Cedar’s brand in all advertising and marketing plans

Required Experience

• Proven track record of brand growth, mass media execution and cross platform campaigns
• Ability to write creatively for marketing collateral
• Ability to multi-task effectively in a fast-paced environment
• Excellent problem-solving skills
• Candidate must be able to meet fast paced, weekly deadlines
• Strong communication and organizational skills
• Proficient in Microsoft Office & Google platforms
• Graphic Design Skills are required; proficient in adobe illustrator, indesign, photoshop, canva, etc
• Experience with CRMs required; Follow Up Boss, Sales Force, Constant Contact, Mail Chimp, etc
• Comfort with a variety of social media platforms and can create content, place (paid or organic), track, evaluate and alter course for maximum brand growth; including but not limited to static and video content.
• Ability to identify the best designs and placements for brand
• Experience with website design, hosting and integration; Squarespace, WordPress GoDaddy, widgets, idx, pixels, etc
• Must be willing to travel locally if needed

Education & Experience:

·     2 years of design, marketing, or creative experience

·     Marketing degree (Preferred). Obtaining or completed bachelor’s degree in marketing, Advertising, Graphic Design, Communications, or related field is preferred.

Other Duties:

·     Perform other duties as assigned.

·     All employees are required to follow the policies and procedures of the company.

 Physical Demand Classification

·     Long periods of sitting and working on the computer

·     High energy

·     Will involve field work and the ability to walk, stand, sit and climb stairs.

·     The ability to lift heavy object as needed such as signage or staging furniture.

Benefits:

·     401(k)

·     Health insurance

·     Paid time off

Work Location

·     Charlotte, NC 28273: Reliably commute or planning to relocate before starting work (Required)

Red Cedar Capital Partners LLC. is a Equal Opportunity Employer. We do not discriminate on the basis of race, traits historically associated with race, hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical and mental disability, genetic information, marital status, sex gender, gender identity or expression, pregnancy, sexual orientation age, military or veteran status, or any other basis protected by applicable law.

Red Cedar Capital Partners