Alchemee (formerly The Proactiv Company)

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Manager, Digital Media for Alchemee (including the Proactiv brand) will be responsible for developing, implementing, analyzing, reporting and optimizing the paid digital media plans in the US and Canada. This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), programmatic display, social media (eg Meta, TikTok, Pinterest) to drive full funnel campaigns at scale. Manager will partner with brand marketing and the DTC team to understand the target audiences, brand positioning and develop strategies and implement campaigns to increase conversion and sales.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Develop, execute and optimize the brand(s) digital paid media strategies as part of the broader business growth strategy, including paid search, programmatic, paid social including testing and growing new, relevant digital channels.
• Partner with marketing team to develop holistic cross-channel marketing strategies to build a cohesive customer journey across paid, owned and earned channels
• Collaborate with brand, product management, offer and creative teams to develop and test relevant ads and landing page content for various consumer segments. Conduct A/B testing as needed to optimize KPIs (eg CTR, Engagement, CVR)
• Forecast performance and budget appropriately to deliver reliable results.
• Leverage analytics tools and key insights to optimize plans and creative while driving near and long-term strategies
• Develop and maintain productive relationships with internal and external stakeholders across the organization.
• Form a strong relationship with the internal content team, as well as manage and drive digital specific external creative agencies to ensure each campaign has required assets.
• Promote a positive environment to lead an effective team that is committed to achieving company goals
• Stay relevant in digital innovations, competitive environment and overall macro trends
• Maintain regular communication regarding KPIs and relevant learnings with executive leadership team and senior marketing executives
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• BS/BA degree in marketing, communications or related field, required
• 5-8 years of digital media planning/buying experience, with extensive experience in paid social and programmatic, is required
• Thorough understanding of Direct Response digital marketing, with expert knowledge of optimization tactics, and KPI management for online/digital media
• Ample experience managing external agencies
• Creative thinker with the ability and passion for understanding the customers needs and delivering them through the entire acquisition funnel
• Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results.
• Thorough understanding of marketing technology (tools & tech) including analytic packages, DMP’s, Ad Servers, search platforms and data onboarding solutions. (Visual IQ experience a bonus)
• Demonstrated experience developing cutting edge strategies and leading their cross-functional implementation through an organization
• Strong analytical skills, intuitive grasp of data
• Proficiency in MS Office – including Excel and PowerPoint
• Outstanding communication skills – both written and spoken
• Experience generating and executing new marketing ideas for all digital channels.
• Experience with forecasting and budgeting for marketing campaigns

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

This position is responsible for brand marketing for Alchemee brands (leading brand is Proactiv) in the US and Canada, and then leveraged internationally. This position is responsible for managing the creation, development, execution, monitoring and analyzing of all brand initiatives. This position will also work in tandem with consumer insights, analytics, sales and product development teams to develop a thorough understanding of the category landscape while identifying new opportunities to grow the Proactiv businesses. This position will collaborate cross-functionally across departments as well as directly manage agency partners to ensure all KPIs are met. This position will also assist in testing and developing new brands and/or emerging markets.

The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.

Essential Functions

• Drive annual brand planning process for Proactiv and any other Alchemee brands. Set annual calendar, coordinate cross functional activities and planning processes, manage timelines and ensure timely completion of all deliverables. Manage the effective execution of marketing plans and campaigns.
• Responsible for gathering, analyzing and providing product, promotion, and creative recommendations for defined product brands.
• Collaborate closely cross-functionally across departments and deliver monthly brand reports to the internal team. Analyze data to develop hypotheses and share recommendations for improvement.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Act as the liaison between all relevant departments for Canada, including agency partners.
• Build marketing plans and campaigns focused mostly on the US (some Canada) working closely with Sr Manager Brand Marketing & GTM.
• Ensure a consistent brand positioning, style and message across all touchpoints. Ensure messaging is within legal and regulatory requirements and partner with those team to gain alignment.
• Help translate the brand’s vision at all touchpoints partnering with DTC, CRM, Sales, Creative, etc teams, including on packaging.
• Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
• Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape. Provide recommendations based on analytics and insights. Monitor state of business including distribution channels, brand share, promotional effectiveness and category trends as well as relevant competitive developments to further drive strategy of the brand.
• Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally. Ensure consistent creative development, positioning and execution of integrated campaigns.
• Assist Sr Manager, Brand Marketing & GTM in testing and developing new brands and/or emerging markets.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s degree in Marketing or related field, required.
• 4+ years’ experience CPG brand management, preferably in the Health & Beauty industry.
• Excellent verbal and written communication skills with proven problem analysis and problem solving skills.
• Demonstrated expertise in brand strategy and brand development.
• Experience with both omnichannel marketing and experience with DTC brands.
• Formal presentation skills and organizational skills.
• Persuasiveness: pro-activity and foresight to point out opportunities and risks to the business

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Technical Product Manager will provide leadership and execute improvements and innovation across the Alchemee (previously The Proactiv Company) suite of products, especially its direct to consumer website and sales. He/She will work on projects that support optimizing the current business, as well as, the future of the business, including A/B and MVT testing and optimization, with the primary focus to provide coherent decision support and ROI validation, plus valuable insight into what drives improvements for KPIs.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Leads product strategy, innovation and execution specific to improving site experience, functionality and usability, resulting in improved lead generation and conversion.
• Collects, manages and maintains requirements from stakeholders across product releases. Works with internal stakeholders (e.g. Direct to Consumer Marketing teams) to prioritize tasks.
• Partners with DTC and Analytics teams to set targets and goals and measure performance against goals, and to collaboratively determine next best actions. Optimizes DTC KPIs, such as reducing bounce rate, improving click thru rate (CTR), growing sales, etc.
• Serves as subject matter expert on A/B and MVT testing & optimization for e-commerce website and mobile platforms; designs insightful tests (test length, KPIs, AB test vs. MVT etc.) that adhere to testing best practices.
• Communicates and presents test results, insights, and recommendations to all levels of the company, clearly and concisely.
• Develops and documents testing processes and policies to further increase the quality and rigor.
• Drives further growth thru data analysis, understands and exploits key metrics to target immediate opportunity for growth.
• Manages timelines from inception to launch by partnering with key stakeholders and leading a cross-functional team of engineers, editors, designers, marketers, SEO specialists and QA engineers to get projects done on-spec and on-time.
• Coordinates with internal teams to ensure product system/tool features and tests are implemented consistently across all websites, mobile, and other platforms.
• Educates and trains internal teams on product best practices, specifications and key benefits.
• Be the domain expert on competitive web product design and features; performs competitive analyses among peer groups and across the industry.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s degree in Information Technology, Communications or a similar field is required
• Five (5) or more years of related experience in product management of consumer-facing web properties and products is required.
• Experience using product roadmaps, consumer flows, user stories, and wireframes; Ability to write and updates specifications and user stories that communicate a clear and detailed blueprint of product releases and features.
• Demonstrated experience in combining partner requirements into a product vision
• Demonstrated experience writing specifications and creating wireframes.
• Demonstrated experience in user testing, data analytics and site optimization. Experience with Web analytics tools, required; familiarity with Web A/B testing tools, a plus.
• Excellent analytical and problem-solving skills
• Highly motivated self-starter;
• Ability to make decisions with imperfect information and shifting priorities;
• Comfortable with a fast-paced, ever-changing, creative environment
• Superior communication and interpersonal skills,
• Strong attention to detail;
• Demonstrated ability to influence technical, editorial and UI staff
• Proficiency in all Microsoft Office programs;
• Familiarity with Adobe and Google Analytics, Monetate, usertesting.com, etc.is preferred

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)