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Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.​
​We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.​
Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.​
​As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as Senior Manager, CRM Marketing. The Senior Manager, CRM Marketing will be responsible for our lifecycle strategy and execution including driving leads, lead-to-guest conversion, retention, building loyalty, and creating incremental revenue for the business. This role will oversee the strategy, execution, and reporting of campaigns across email, SMS and direct mail. This role is both strategic and detail-oriented, with a strong focus on analysis and effective project management skills. The Sr. Manager, CRM Marketing will have the opportunity to create a best in class customer engagement program that establishes optimal strategies for our target customer and extends to developing experiences that surprise, delight and drive customer satisfaction. Further, we expect this to extend beyond traditional channels to other meaningful ways of driving engagement for Chapter. This role will report to the Director, Ecommerce & CRM for Chapter and partner closely with all cross-functional teams across the business.
Essential Responsibilities
- Develop and execute a full lead to engagement strategy across relevant channels
- Lead audience and segmentation communication strategies and be highly oriented to use customer data to drive personalized communications
- Develop CRM customer journeys and campaigns for full lifecycle communications
- Establish trigger campaigns with new Shopify platform
- Build and lead tactics to grow customer database marketing through owned tactics and working with partnership team
- Own multi-channel content calendar and briefs for activation campaigns for Chapter services and products
- Own day-to-day multi-channel activation campaigns from concept to successful execution
- Manage day-to-day operations & relationships with email, SMS, and other partner platforms
- Schedule all communications and manage the Quality Assurance (QA) process by ensuring all links, images, and copies are correct in CRM communication
- Develop a testing roadmap, KPI’s and measurement that drives improvement in lifecycle channels
- Support brand and business goals while improving acquisition, retention and NPS.
- Drive execution against quarterly OKRs and initiatives
- Create offline strategies to engage and delight our basic and VIP customers.
- Track performance against established KPI targets for channels and initiatives
- Work closely with creative and marketing teams to ensure deadlines are met
- Implement new CRM platform and establish capabilities
- Evaluate current membership and design a full loyalty program
- Partner with Director Ecommerce & CRM and Digital Product team to implement new features and enhance our existing customer experience
Requirements/Qualifications
- Minimum of 5-7 years in CRM or lifecycle marketing (email, SMS, direct mail) with emphasis on customer database growth & marketing, engagement and activation campaigns. Experience in push notifications a plus as we will be expanding communications.
- Strong analytical and project management skills with the ability to think strategically and translate data into actionable business insights
- Preferred experience in beauty or related retail services and products brand
- Profound knowledge in setting up and executing campaign experiments (A/B, MV) to track business impact, analyze the data, and extract key insights
- True attention to detail to ensure campaigns are delivered to the highest quality standards and are hitting their targets
- Innovative thinker with a proactive, take-charge attitude and ability to work collaboratively
- Highly organized with strong follow through and productivity-focused mindset
- Excellent written and verbal communication skills
- Technically savvy and able to pick up new tools quickly
Chapter Aesthetic Studio
Who is Chapter?
We are a medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody.
We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.
Our Value Proposition:
Chapter Aesthetics is a leading medical aesthetic studio providing evidence-based, non-surgical and cosmetic treatments for people who want to live in the “wow.” We focus on helping guests define their goals, customize their plans, start their journeys, and finally, love their results. Our values are our inspirational guide in continuing to deliver on our people-first promise, paying them well and working together to solve tough problems. If you’re ready to start your next chapter, where opportunities become possibilities to shine, let’s chat!
In this Role:
The Studio Manager (SM) is an integral role that plans and directs the day-to-day operations of their assigned studio. This person manages and supports consultative sales, develops strategies to improve customer service, drive studio sales, manages stock levels, and increases profitability. They also ensure client needs are met, complaints are resolved, and service is delivered according to the brand standard. The SM coaches team members to optimal performance, recruits additional team members, and resolves issues as needed. As the primary point of communication for the team, this position requires high attention to detail, strong communication, and organization. This position has direct supervision of the non-clinical team, works in partnership with the Managing Clinical Director, and reports directly to the Regional Business Manager (RBM).
What will you do as a Studio Manager?
- Deliver sales performance and business volume to meet studio financial goals
- Responsible for the overall daily management and supervision of employees including but not limited to personnel files, performance reviews and coaching, recruiting and selection, and training. Includes Performance Management
- Manages individuals in meeting performance objectives, sales, and development goals
- Builds a high-achieving team by setting clear expectations, providing ongoing training and mentorship, and reviewing performance regularly to empower team members to improve and grow
- Attains comprehensive knowledge of all product and service offerings
- Communicate, implement, enforce, and comply with all Chapter policies and procedures both individually and at the studio level
- Resolves all client satisfaction issues, incident reports, or identified concerns; escalates to RBM as necessary
- Responsible for inventory activities including purchasing, merchandising, stocking, and tracking supplies
- Manages the studio financial health and activities including daily deposits, budgeting, revenue projections, and cost of goods control
- Plans and facilitates clinic daily huddles, team meetings, on-site trainings, and events
- Manages facility standards and maintenance including exterior and interior upkeep, safety, and cleaning
- Serves as brand ambassador, conducting community outreach and engagement with the intent of building partnerships with appropriate local businesses and positive brand awareness
- Gatekeeper of culture, creating a cohesive team who demonstrates our purpose and values
- Maintains relationships with all current clients
- Conveys organizational changes and company messages in a timely and positive manner
- Manages scheduling and coverage of the studio
- Fill in for Guest Services (answering phones, scheduling etc.) and Aesthetic Sales Consultant (Visia use, general sales activities, etc.) as needed
- Exhibit professionalism and behaviors reflective of a leader
- Contributes to building positive team morale and recognize accomplishments
- Maintains confidentiality and HIPAA compliance
- Able to deal with frequent change, delays, or unexpected events
- Completes other assigned duties as needed
What will you bring as a Studio Manager?
- Bachelor’s Degree preferred; Successful sales experience may be substituted for academic credential
- A minimum of two (2) years managerial experience; inventory management is preferred
- Proven track record of exceeding annual revenue and profit targets
- Extensive and successful commitment to exceeding customer expectations
- Effective leadership skills including multi-tasking, prioritizing, and goal setting/management
- Employee engagement to ensure staff and operational success
- Compelling interpersonal and communications skills (verbal and written), strong ability to influence and build rapport
- Must maintain a high attention to detail
- Knowledge of modern office procedures and methods including telephone communications, computer systems, and record keeping
- Ability to establish priorities, work independently, and proceed with objectives without supervision
- Ability to handle and resolve recurring problems
But wait, there’s more!
As a people first organization, your health and well-being is important here at Chapter. So, we offer to all our employees:
- Position-specific, hands-on training, through our very own Chapter University
- On-site team atmosphere and supportive culture
- Monthly bonus opportunity
- Discounted treatments and products
- Full Medical benefits, including dental discount
- 401k plan with generous match
- Paid Time-off & holidays
- Work-life balance
- Career advancement opportunities
Did you know that women and minorities are less likely to apply to a position if they don’t match 100% of the job qualifications? Don’t let that be the reason you miss out on this opportunity! We encourage you to apply anyway. Don’t count yourself out!
- Chapter is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.
Chapter Aesthetic Studio
Who is Chapter?
We are a medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody.
We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.
Our Value Proposition:
Chapter Aesthetics is a leading medical aesthetic studio providing evidence-based, non-surgical and cosmetic treatments for people who want to live in the “wow.” We focus on helping guests define their goals, customize their plans, start their journeys, and finally, love their results. Our values are our inspirational guide in continuing to deliver on our people-first promise, paying them well and working together to solve tough problems. If you’re ready to start your next chapter, where opportunities become possibilities to shine, let’s chat!
In this Role:
The Studio Manager (SM) is an integral role that plans and directs the day-to-day operations of their assigned studio. This person manages and supports consultative sales, develops strategies to improve customer service, drive studio sales, manages stock levels, and increases profitability. They also ensure client needs are met, complaints are resolved, and service is delivered according to the brand standard. The SM coaches team members to optimal performance, recruits additional team members, and resolves issues as needed. As the primary point of communication for the team, this position requires high attention to detail, strong communication, and organization. This position has direct supervision of the non-clinical team, works in partnership with the Managing Clinical Director, and reports directly to the Regional Business Manager (RBM).
What will you do as a Studio Manager?
- Deliver sales performance and business volume to meet studio financial goals
- Responsible for the overall daily management and supervision of employees including but not limited to personnel files, performance reviews and coaching, recruiting and selection, and training. Includes Performance Management
- Manages individuals in meeting performance objectives, sales, and development goals
- Builds a high-achieving team by setting clear expectations, providing ongoing training and mentorship, and reviewing performance regularly to empower team members to improve and grow
- Attains comprehensive knowledge of all product and service offerings
- Communicate, implement, enforce, and comply with all Chapter policies and procedures both individually and at the studio level
- Resolves all client satisfaction issues, incident reports, or identified concerns; escalates to RBM as necessary
- Responsible for inventory activities including purchasing, merchandising, stocking, and tracking supplies
- Manages the studio financial health and activities including daily deposits, budgeting, revenue projections, and cost of goods control
- Plans and facilitates clinic daily huddles, team meetings, on-site trainings, and events
- Manages facility standards and maintenance including exterior and interior upkeep, safety, and cleaning
- Serves as brand ambassador, conducting community outreach and engagement with the intent of building partnerships with appropriate local businesses and positive brand awareness
- Gatekeeper of culture, creating a cohesive team who demonstrates our purpose and values
- Maintains relationships with all current clients
- Conveys organizational changes and company messages in a timely and positive manner
- Manages scheduling and coverage of the studio
- Fill in for Guest Services (answering phones, scheduling etc.) and Aesthetic Sales Consultant (Visia use, general sales activities, etc.) as needed
- Exhibit professionalism and behaviors reflective of a leader
- Contributes to building positive team morale and recognize accomplishments
- Maintains confidentiality and HIPAA compliance
- Able to deal with frequent change, delays, or unexpected events
- Completes other assigned duties as needed
What will you bring as a Studio Manager?
- Bachelor’s Degree preferred; Successful sales experience may be substituted for academic credential
- A minimum of two (2) years managerial experience; inventory management is preferred
- Proven track record of exceeding annual revenue and profit targets
- Extensive and successful commitment to exceeding customer expectations
- Effective leadership skills including multi-tasking, prioritizing, and goal setting/management
- Employee engagement to ensure staff and operational success
- Compelling interpersonal and communications skills (verbal and written), strong ability to influence and build rapport
- Must maintain a high attention to detail
- Knowledge of modern office procedures and methods including telephone communications, computer systems, and record keeping
- Ability to establish priorities, work independently, and proceed with objectives without supervision
- Ability to handle and resolve recurring problems
But wait, there’s more!
As a people first organization, your health and well-being is important here at Chapter. So, we offer to all our employees:
- Position-specific, hands-on training, through our very own Chapter University
- On-site team atmosphere and supportive culture
- Monthly bonus opportunity
- Discounted treatments and products
- Full Medical benefits, including dental discount
- 401k plan with generous match
- Paid Time-off & holidays
- Work-life balance
- Career advancement opportunities
Did you know that women and minorities are less likely to apply to a position if they don’t match 100% of the job qualifications? Don’t let that be the reason you miss out on this opportunity! We encourage you to apply anyway. Don’t count yourself out!
Chapter is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.
Chapter Aesthetic Studio