VisitBritain

Context

The British Tourist Authority (BTA) is the national tourism agency and an accredited non-departmental public body funded by the Department of Digital, Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

VB/VE is a global organisation with 280+ people based in 16 different countries including the UK. VB/VE plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing Britain’s visitor economy.

As the national tourism board, VisitBritain is responsible for targeting international visitors to boost overseas visits and spend in the UK, working within 22 international markets. Tourism is worth £127 billion in the UK economy, creating jobs and boosting economic growth across its nations and regions.

This is an exciting opportunity to work across VisitBritain’s social media channels, which have a combined following of more than 4.5 million.

Main purpose of the role

This role aims to drive the development of VisitBritain’s social channels ensuring content is aligned to the overarching content strategy and marketing objectives.

The role involves managing one member of staff, taking a data-led approach to content decisions, working with the other Social Media Manager and the Senior Social and Influencer Media manager to oversee the social media strategy for marketing across owned channels (and advising on earned, paid and B2B channels), delivering ROI. The post holder will support global teams.

This role will need expertise across the full social channel mix but will focus primarily on two channels.

Important Information

We offer hybrid (London office and home-based) working to our staff.

In order to apply for this vacancy, you must complete personal statement section of the application form highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email [email protected]

The application window will close at 23:55 (UK Time) on 23 February 2023.

VisitBritain