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SOCIAL & DIGITAL COORDINATOR
As the leading brand within the home furnishings landscape, we seek a talented individual to assist with our digital marketing initiatives, with a primary focus on social media to increase our brand awareness, social community, and sales efforts. Candidate should be a self-starter with the ability to follow directions, meet deadlines and thrive within a fast-paced, creative environment. The ideal candidate must have strong organizational and multitasking skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work with the Marketing Director to develop, implement and manage social media strategy to align with key marketing strategies and objectives.
- Execute a results-driven social media strategy.
- Adhere to all brand standards and guidelines.
- Manage the integrated marketing calendar for social channels.
- Monitor social media channels for industry trends.
- Collaborate with the cross-functional marketing, creative and business teams to create brand awareness, engagement, and growth.
- Undertake daily administrative tasks to ensure the organization, functionality, coordination, and distribution of the department’s daily activities.
- Perform day-to-day operations on Caracole’s multiple digital platforms.
REQUIREMENTS
- Proficient in Instagram, Facebook, Pinterest, Twitter, LinkedIn, etc., with adherence to best practices.
- Proficient in business tools on all social media platforms.
- Knowledge of social media management tools (Sprout, Iconosquare, etc.).
- Creative thinker and problem solver.
- Strong written and verbal communication skills.
- Ability to demonstrate a collaborative approach to achieving results while working with internal and external teams
- The ability to meet deadlines in a high-pressure environment
- Possess strong attention to detail with the ability to multi-task and assign priorities
- Highly organized, self-motivated, and a quick learner
- Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office (PowerPoint, Excel, Word)
- Basic knowledge of video editing software (Adobe PremierePro and FCPX)
2-4 years of social media/marketing experience in retail or consumer brands preferred. Bachelor’s or Associates’s degree in Marketing, Communications, Business, or equivalent.
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