Starcom

About Starcom:

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Overview:

The Manager is the day-to-day steward of social media campaign development, activation and innovation. This person will work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to-day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives:

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Assist in training, mentoring, and developing team members
• Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Adopt established account management standards and enhance campaign best practices
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Champion and facilitate communication and collaboration within the team and the agency
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel
• Provide oversight and direction to team of dedicated social media buyers
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Minimum Qualifications:

• Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
• 1+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Previous leadership/management experience is preferred
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Starcom

Overview:

The SVP, Director, Head of Paid Social will be the agency’s thought leader, marketplace expert, and practice lead for all things Paid Social. The successful candidate will have 12+ years of digital media experience with expertise in Paid Social and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The successful candidate will be a dynamic leader, skilled storyteller, and consultative partner with the versatility to provide expertise across several industry verticals.

Our paid social team works across a diverse range of sectors on some of the largest and most dynamic advertisers. We are looking for an enthusiastic leader and paid social expert who can build best practices from the ground up.

Role Objectives:

• Create best practices and processes through knowledge of the Paid Social marketplace
• Be agency’s go-to Paid Social expert and thought leader
• Collaborate cross-functionally with several internal and external stakeholders
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Design strategies for leveraging paid media on social networks such as Facebook, Twitter, Snapchat, Instagram, Pinterest etc.
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions especially as it relates to new business pitches
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualifications

• Bachelor’s degree or higher with a concentration in marketing, advertising, business, marketing, or equivalent
• 12+ years of experience in digital media with an emphasis on Paid Social with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 7+ years of team management experience
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Expert knowledge of the paid social partnerships marketplace
• Understanding of best practices for leveraging social media for brand communication
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Starcom

About Starcom:

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven, and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Overview:

The Platform Investment Associate Media Director is responsible for managing the team that handles our clients’ day-to-day digital business and investment operations. The Associate Director develops and implements processes and best practices to ensure digital investment success for our company and clients. The Associate Director works on a variety of accounts and understands our digital systems, data needs, and media buy structure to improve process efficiency. The ability to problem-solve and work well with various internal and external teams is a critical aspect of this role. This role provides the opportunity to work on cross-agency projects that drive business goals (both for Starcom and our clients) and increase efficiency across the agency.

Role Objectives:

• Work with internal and external teams to hone and improve processes for self-service buying across entire Kellogg’s team.
• Be the primary expert across the team in self-service buying platforms (DSPs, Google Ad Words and Social Ads Managers) and possess strong understanding of platform nuances and system setups.
• Must have deep understanding of digital marketplace (primarily in social and programmatic) – providing thought leadership with ability to tie new opportunities to client needs while supporting centralized learning agendas.
• Help improve Kellogg’s data strategy across 1st, 2nd, & 3rd party audiences, encompassing a holistic, cross-platform approach.
• Manage client 1st party data in the data onboarding platform, LiveRamp
• Work alongside Strategy and Investment teams to build audience recommendations for all digital platforms
• Manage brand safety processes and best practices across all Kellogg brands and partners, ensuring Kellogg media only serves adjacent to content in-line with their brand suitability guidelines.
• Spearhead refinement of all planning and buying best practices across programmatic and social platforms –analyzes data from MMM results and quarterly scorecards to improve future media plans.
• Work in partnership with the Measurement Team to align on yearly learning agenda based on client business needs.
• Maintain a strong understanding of the systems used such as Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools.
• Serve as an escalation point for teams to help troubleshoot operational issues.
• Determine how to deliver necessary data to teams for various activation and reporting purposes.
• Share best practices and learn from other teams in Publicis to ensure consistency and best work product across The Groupe.
• Build and maintain strong relationships across multiple internal teams, client teams and leadership.
• Maintain relationships with key vendors to ensure trust and confidence with our buying partners.
• Cultivate a team-focused mentality across the team that they lead.
• Responsible for team management and development of experienced Sr. Associate/Supervisors.

Qualifications:

• Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent.
• 5+ years of related experience and 3+ years of management experience.
• Ability to work independently and collaboratively with diverse groups.
• Excellent verbal and written communication skills.
• Experience in data strategy (1st, 2nd, and 3rd party)
• Technical proficiency in Microsoft Office Suite with a heavy focus on Excel.
• Knowledge of digital planning and buying process with an understanding of various vendors, different cost methods, various reporting, and delivery validation.
• Understanding of self-service buying platforms – DSPs, Google Ad Words and Social Ads Managers.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Willingness to learn and create solutions that challenge the status quo.
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions.
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines.
• Strong attention to detail.
• Proven experience in effectively coaching and developing others.

Starcom