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Brand Marketing Director
Unleashed Brands is looking for an experienced and creative Marketing leader who loves the challenge of a fast-paced hyper-growth environment. The Brand Marketing Director will work closely with marketing leadership to not only carry out both the national marketing and local marketing programs to grow awareness and revenue for Urban Air Adventure Parks.
The Brand Marketing Director position will manage the brand strategy and messaging through collaboration of the Creative Studio, Digital Marketing team, Regional Marketing team, and Agency partners.
This role will act as main point of contact for Urban Air Adventure Parks as it relates to marketing needs. You will collaborate in the creation, development, and execution of all marketing. While working closely with our media agency you will carry out the strategy for parks and planning out the media calendar. This is a highly complex role as successful associates will be required to balance the needs of the overall business with the sometimes conflicting requests and desires of franchisees. It is critical that this role can manage this accordingly using persuasive, kind and data-driven communication.
Essential Duties And Responsibilities
- Work with marketing and advertising agencies to grow brand awareness throughout every communication piece.
- Collaboration with and transition from Grand Opening marketing team on grand opening launch plans.
- Collaborate with other departments such as operations, training, data and analytics, etc. to ensure a strategic overview of the business and future market opportunities.
- Develop, implement, and execute initiatives and activities including campaigns (digital, print, broadcast, etc.), and sponsorships.
- Continuously improve overall brand, brand presence and customer journey
- Assist in the development of annual, long- and short-term marketing strategy and plans.
- Help improve customer experience across digital and physical landscape
- Oversee creative process for National and local campaigns
- Ensure the delivery of ongoing marketing and advertising assets and provide timely updates
- Assist in branded merchandise and Café operations
- Make informed recommendations based on customer experience analysis and customer data
- Maintain continuity among work teams by documenting and communicating actions, irregularities, and continuing needs.
- This role will be required to support and work with franchisees, executives, operational personnel and a cross-functional marketing team. The candidate must be a strong leader, data driven and detail-oriented, and possess excellent written and verbal communication skills.
- Urban Air reserves the right to change job descriptions at any time based on business conditions/need, which includes expanding this job’s responsibilities and assigning additional duties consistent with the position’s purpose. Reasonable accommodations may be made to enable individuals with disabilities to perform required job duties and functions.
We’re Excited About You If You Have…
- A bachelor’s degree in Business, Marketing, Communications, or related field and 7+ years relevant work experience in brand marketing including both strategy and messaging
- A can-do attitude as a self-starter with strong attention to detail
- A strong desire to make an impact
- The ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
- Research & Analysis skills
- Understanding of consumer needs and behavior
- Strong analytical ability – analyze data, develop insights, etc.
- Interpersonal skills
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
- Be a team player and a respected leader
- Run efficient and effective meetings
- Communicate clear decisions, next steps, and accountability
- Have good presentation skills
- Management and coordination skills:
- Strong attention to detail
- Have the ability to think big, delivering innovative strategic solutions
- Budget management skills
- Experience in MS Office: Word, Excel, Outlook, and PowerPoint.
- Experience using Zendesk
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 10-15 pounds at times.
Benefits
- Medical, Dental, Vision
- 401(k) with company match
- Flexible PTO
Company Description
Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 350 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth metroplex.
Commitment to Equal Opportunity
Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.
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Unleashed Brands