Goorin Bros., Inc.

Goorin Bros. seeks a hands-on Creative Director with a mastery of creative design, brand identity, art direction, and a penchant for bold expression from an unconventional perspective.

At Goorin Bros., we defy convention and embrace the extraordinary. Established in 1895, we’re a legacy brand dedicated to crafting accessible headwear and expressive pieces with unexpected flair.

As we expand globally, we seek a Creator who can inspire and deliver end-to-end creative solutions. You’ll ensure Goorin’s identity and voice are distinct and compelling across all consumer touchpoints.

From concept to execution, you’ll bring our brand vision to life, with a keen eye for the extraordinary in the everyday.

YOUR MINDSET should be innovative, artistic, experimental, imaginative, playful, inspiring, and ambitious. You should have an insatiable desire for creative expression.

Why do we exist? To inject fun and imagination into life’s mundane moments.

Creative Director Responsibilities:

• Develop bold concepts across graphic design, photography, packaging, and digital aligned with our brand strategy.
• Create and maintain a company style guide for cohesive design language.
• Manage creative agencies and freelancers, ensuring projects meet budgets, timelines, and scope.
• Lead strategic design sessions and collaborate with stakeholders.
• Maintain project schedules and liaise with cross-functional teams.
• Deliver compelling presentations to internal and external stakeholders.

Requirements:

• 5+ years’ experience as a Senior Creative.
• Experience leading creative projects and managing teams.
• Proficiency in Adobe Creative Suite & Adobe Premier Pro.
• Strong strategic contribution to projects.
• Full-time availability in our SF office.

If you’re a cultural pioneer with a highly imaginative perspective, a unique aesthetic, and a dedication to inner expression, then you’re Ready to join us in redefining the norm.

Goorin Bros., Inc.

Job Title: Art Director

Who We Are

Established in 1895, Goorin Bros. is an iconic hat brand with history and integrity that is now in its fourth generation of leadership. Our hats are the ones that turn heads and start conversations. Our service makes it effortless for people to confidently express their own personal style. We’re not traditional retail. We exist to be the most established and trustworthy, family-owned hat maker in America, while boldly bringing hat-making into the future.

Our Culture

We are an idea-driven laboratory committed to making dreams come true for our customers and teams. We thrive on vision and intuition. We seek to make innovation happen and the brand itself a magical and transformational experience.

Watch the magic occur when you allow common people the capability to do uncommon things.

About this Role:

As we continue to expand our global brand, we are looking for a Creator that can inspire as well as bring proven experience at delivering end-to-end creative intentions. You will ensure Goorin’s identity, visuals, tone, and voice is recognizable, ownable, and compelling across all DTC and Wholesale touch points.

From concept through to project management, from retouch to hiring – our ideal candidate will have a hands-on approach in delivering our brand vision, and an affinity for being able to see the extraordinary in the ordinary.

YOUR STATE OF MIND should be innovative, Artistic, Experimental, Imaginative, Playful, Inspiring, and Ambitious. You should have a burning desire for creative expression.

Why do we exist?

Because Life Gets Too Serious and Uninspiring.

How do Operate? Through our relentless pursuit of fun and imagination, We interrupt the Mundane.

Art Director Responsibilities:

Develop bold, innovative, and thoughtful concepts across graphic design, photography, packaging, and digital in line with our brand strategy and campaign needs.

Assist in creating and maintaining a company style guide; a set of company-wise design principles for cohesive language Help scout, onboard, and guide the work of creative agencies and freelancers according to specialized skills required, budgets, timelines, and scope.

Determine project schedules, ensuring that projects have the resources required to be completed on time and with the correct skill set allocated to them.

Lead strategic design sessions with senior client groups and be comfortable collaborating with additional stakeholders.

Maintain a project calendar whilst liaising with teams such as Marketing and Product, to ensure that we are on track to meeting cross functional deadlines.

Own deadlines and accountability for successful execution The ability to deliver compelling presentations to internal and external teams and business partners – the ability to convey a timeline and thoroughly explain the strategic and creative decisions and choices made.

Requirements

5+ years’ experience working as a Senior Graphic Designer or Art

5+ Director (or the equivalent)

Experience leading creative projects/productions Minimum 3+ years’ experience resourcing, scheduling & running creative projects Experience managing a creative team Thorough knowledge of the Adobe Creative Suite & Adobe Premier Pro Significant experience contributing to strategy Experience managing designers/copywriters/videographers and other ad hoc creative collaborators necessary to facilitate our vision.

Full-time availability to work in our SF office

Does the following sound like you?

To be a cultural pioneer.

Highly imaginative, with a developed sense of aesthetic.

Good taste and a unique point of view.

Notices and acts upon the need for innovation, invention, and reinterpretation.

Believing in the value of inner expression. You are dedicated, hardworking and achievement oriented.

If so…. then

You are Ready.

Goorin Bros., Inc.