Ministry of Labour, Training and Skills Development

Are you a creative social media and digital strategist? Do you enjoy working on a diverse portfolio while engaging and educating Ontarians using innovative social media tools and techniques? If so, Communications and Marketing Branch is seeking a creative communication professional to lead and coordinate communications planning, production, editorial/content development and creative services for the Branch with a focus on social and digital media.

What can I expect to do in this role?

In this role, you will be responsible for:

• Determining content of digital communication plans and strategies; schedules for creative services projects and initiatives; and the appropriate method, tone and approach for digital media projects and initiatives.
• Acting as the ministry’s resident expert on digital media content and strategies.
• Promoting effective content that will clearly convey ministry position, services, initiative and programs to stakeholders and the public.
• Writing, producing, editing, reviewing and coordinating digital media content (organic and marketing/paid content).
• Reviewing and editing materials prepared by others, determining what information to include/exclude in digital media content.
• Developing the ministry’s social media brand and presence, and ensuring all digital content on ministry social media accounts meets Ontario Public Service standards and guidelines.

How do I qualify?

Digital media & communications knowledge

• You know communications principles, video production practices and techniques.
• You can develop the digital media component of communications and marketing strategies.
• You are proficient with a variety of digital media platforms, tools and trends, and can provide strategic advice regarding the most effective use of social media.
• You know the Accessibility for Ontarians with Disabilities Act (AODA).
• You know how to leverage data analytics and insights to support ongoing and future communications and marketing strategies.

Prioritization & analytical skills

• You can identify, assess and prioritize ministry communications objectives and requirements to develop and advise on the digital media component of communications strategies.
• You can prioritize program initiatives and negotiate project deadlines to deliver within established timeframes.
• You can analyze ministry content, develop reports and provide analysis and reports to management.

Project management & research skills

• You can research, plan, develop and manage creative services and social media strategies.
• You can demonstrate political acuity while establishing priorities, identifying opportunities and tracking digital media discussions regarding the ministry’s interests.

Communications & interpersonal skills

• You have oral, written and consultation skills to provide information to senior ministry officials and colleagues.
• You have strong relationship management skills to work collaboratively with staff in other divisions and ministries.
• You can consult and advise on complex issues; present solutions, recommendations and alternatives; and interact effectively with various levels of staff and management.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario’s Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.

Additional Information:

Note:

• Less qualified applicants may be considered on an underfill basis.
• C-LB-182261/22

  The information that you provide for the purpose of this competition and the results from this competition may be used to fill other positions. These positions may be of various tenures, including short-term assignments. Your information and the results from this competition will be retained for the purpose of filling vacancies in accordance with the applicable collective agreement or policy provisions.