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Influencers Drive Huge Returns for Beauty Brands, New Report Reveals

Brent Antonio
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Influencers Drive Huge Returns for Beauty Brands, New Report Reveals

Key Takeaways:

  • Influencer content delivers up to 19x higher Earned Media Value (EMV) than brand-owned channels.
  • Partnerships with creators boost impressions by 26x and engagement by 83x.
  • Skincare and fragrance brands see major success through influencer collaborations.
  • Authentic connections and trustworthy partnerships are key to brand growth.

If you’ve ever wondered why brands are obsessed with influencers, here’s the answer: they work! A new report called the “2025 State of Influence” by WeArisma reveals that influencer and creator content blows brand-owned content out of the water in the beauty industry. Let’s dive into the details.

Why Influencers Are a Game-Changer

Imagine this: when beauty brands work with influencers, their returns can go through the roof. The report shows that influencer content can generate 19 times more EMV than what brands achieve on their own. That’s like comparing a small sparkler to a fireworks explosion—there’s no contest!

But why does this happen? It’s simple: influencers have a super strong connection with their followers. Their audience trusts them, and when they recommend something, people listen. For example, skincare brands like CeraVe and Garnier have seen massive success because influencers rave about their products. It’s like getting a personal recommendation from a friend, but on a much bigger scale.

Here are some mind-blowing stats:

  • Impressions jump by 26x when influencers are involved.
  • Content creation gets a 73x boost.
  • Engagement rates soar by 83x compared to brand-owned channels.

That’s what WeArisma calls the “Ripple Impact.” It’s like dropping a stone in water—the waves spread far and wide, reaching way more people than a brand could on its own. And the best part? This impact varies across different beauty categories and brands, so some companies are crushing it more than others.

Winners in the Beauty Industry

So, which brands are killing it right now? Let’s look at the leaders:

1. Skincare Giants

  • Garnier, CeraVe, and La Roche-Posay are at the top. These brands focus on ingredients and real results, not just fancy packaging. For instance, Garnier’s skincare lines are praised for their effectiveness, and dermatologists on social media can’t stop raving about them.
  • L’Oréal’s portfolio dominates this category, with Garnier leading in almost every metric. They’re like the superheroes of skincare!

2. Fragrance Frenzy

  • Dior and Jo Malone are the big names here. Their strategy? Partnering with ambassadors like Rihanna and K-Pop star Jisoo. Luxury brands like Prada and Mugler are also top performers, proving that fragrance loves a star-studded campaign.
  • Jo Malone stands out for its affordable prices and smart collaborations, like working with model Olivia Culpo. Talk about a winning combo!

3. Makeup Magic

  • Sephora and L’Oréal Paris are the makeup queens. They’ve got massive communities of beauty lovers who can’t stop talking about their products. For example, Sephora’s “Hot on Social” feature keeps fans hooked by showcasing trending products.
  • Brands like Fenty and Rare Beauty, founded by celebs, use their founders’ fame to reach more people. It’s like having a direct line to thousands of adoring fans!

4. NARS’ Huge Success

NARS is a standout in the makeup category. A whopping 89% of their EMV and 97% of their mentions come from influencers. How? They partnered with big names like Xiao Zhan, a Chinese actor, and Jools Lebron, the creator of the viral “very demure” movement. That’s some serious star power!

The Power of Partnerships

So, why are these brands winning? It all comes down to partnerships. When brands team up with influencers who have credibility and a strong connection with their audience, magic happens. For example, Sephora joined forces with the Paris Olympics, creating buzz through on-the-ground activations. It’s all about making authentic connections.

But here’s the thing: just throwing money at influencers doesn’t always work. The report suggests that brands need to focus on building real relationships. It’s like the difference between a quick shoutout and a long-term friendship. The latter builds trust and loyalty, which is gold for brands.

Changes in the Game

The beauty industry is evolving, and so are consumer preferences. These days, it’s not just about how much you spend on partnerships. It’s about how well you connect with your audience. Brands that focus on authenticity are the ones that succeed.

For instance, La Roche-Posay became the official sunscreen of the U.S. Open for the third year in a row. Their strategy? Sharing informative content rather than chasing trends. It’s like teaching your audience something valuable instead of just selling to them.

What Does This Mean for Brands?

The takeaway? Influencers are here to stay. But it’s not just about numbers; it’s about the right numbers. Brands need to find voices that truly resonate with their audience. It’s like finding a friend who gets you—when they recommend something, you listen.

The report also shows that categories like skincare and fragrance are booming, while makeup is struggling a bit. So, if you’re a makeup brand, it’s time to rethink your strategy. Maybe it’s time to find that next big influencer or create a campaign that really speaks to your audience.

The Future of Beauty Marketing

One thing is clear: the beauty industry is all about connections. Brands that build real, authentic relationships with their audience—and leverage influencers who do the same—will come out on top. It’s not just about the money you spend, but the trust you build.

So, if you’re a brand looking to grow, here’s your playbook:

  • Focus on authenticity. Partner with influencers who truly believe in your products.
  • Invest in long-term relationships. A one-off shoutout isn’t enough. Build a community.
  • Leverage category strengths. Skincare and fragrance are hot right now—jump on those trends.

And if you’re a consumer, get ready to see more of your favorite influencers working with brands you love. It’s a win-win for everyone!

The bottom line? Influencers are the future of beauty marketing. And if brands play their cards right, the ripple impact could be huge.

Will China Ban Hollywood Films Over Trump Tariffs

Brent Antonio
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0
Will China Ban Hollywood Films Over Trump Tariffs

Key Takeaways:

  • Rising U.S.-China tensions could lead to a ban on American films in China.
  • A ban would significantly impact Hollywood’s access to the world’s second-largest box office.
  • China’s box office is expected to grow by 30% in 2025, highlighting the stakes.
  • Major upcoming blockbusters like Mission: Impossible and Superman could be at risk.
  • China controls all foreign film imports, making Hollywood vulnerable to policy shifts.

Rising Tariffs, Rising Tensions: Hollywood at Risk

The global entertainment industry is no stranger to politics, but recent developments in the ongoing U.S.-China trade war could have serious consequences for Hollywood. As U.S. tariffs on Chinese goods escalate—potentially jumping from 54% to 104%—China may respond with retaliatory measures that strike directly at American soft power: its films.

According to posts on Chinese social media by influential figures, including Liu Hong of the state-run Xinhuanet and commentator Ren Yi (also known as “Chairman Rabbit”), Chinese authorities are reportedly considering a range of countermeasures. One of the most significant? Reducing or entirely banning the import of American films.

What’s Driving This Threat?

China’s response comes on the heels of President Donald Trump’s latest tariff threats. On platforms like Weibo, both Liu and Ren shared identical posts citing unnamed insiders familiar with the matter. Among the proposed retaliatory steps: curbing the flow of U.S. movies into Chinese cinemas.

This is not just idle talk. The posts were timed just hours after China publicly declared it would “fight to the end” against U.S. trade aggression—suggesting that these ideas may already be under serious consideration by policy makers.

Why This Matters to Hollywood

China is the world’s second-largest movie market, and for Hollywood, it’s a goldmine. In 2024, the Chinese box office earned $5.8 billion. That number is expected to jump 30% in 2025, reaching an estimated $7.6 billion. But if Chinese regulators block American films from entering the country, studios could lose hundreds of millions in potential revenue.

Upcoming tentpole releases—like Mission: Impossible – The Final Reckoning starring Tom Cruise and a new Superman reboot—stand to miss out on a massive audience.

How Film Distribution Works in China

To understand just how vulnerable Hollywood is, it’s important to look at how foreign films enter the Chinese market:

  • Quota System: China allows only 34 foreign films per year under the “revenue-share” model, where studios receive a portion of box office earnings.
  • Flat-Fee Imports: Other films are bought outright by local distributors for a fixed fee, with no ongoing revenue share for the studios.
  • Government Control: All foreign films must go through two state-run distributors, giving Chinese authorities full control over what reaches audiences.

This centralized control gives Beijing the power to block films entirely—or selectively approve titles that align with political goals.

Past Precedents and What They Mean

This isn’t the first time political tensions have affected entertainment. In 2017, during heightened diplomatic tensions between China and South Korea, Beijing unofficially blacklisted Korean entertainment content. The result? Korean films and K-pop acts virtually disappeared from Chinese media for years.

A similar move targeting the U.S. would mark a dramatic shift in entertainment diplomacy—and significantly damage Hollywood’s global distribution strategy.

What’s Next?

For now, Hollywood is watching and waiting. While there’s been no official statement from the Chinese government, the coordinated posts from state-affiliated figures suggest real deliberation is underway.

Studios may need to start planning for alternate international markets to offset potential losses. Meanwhile, industry professionals—actors, producers, and filmmakers—should pay close attention to how geopolitics might shape their next big project.

Final Thoughts

In an interconnected entertainment landscape, political decisions in Washington and Beijing don’t just impact diplomats—they can change the course of careers, productions, and box office results. For now, Hollywood’s future in China hangs in the balance.

Benny Blanco Embraces Oscars Mix-Up with Bad Bunny

Denise Shaine A. De Borja
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0
Benny Blanco Embraces Oscars Mix-Up with Bad Bunny

Takeaways for Entertainment Professionals:

  • Benny Blanco was mistaken for Bad Bunny by the Oscars’ official X account—an error he found flattering.
  • Blanco and Selena Gomez are engaged and planning a future together, including hopes for children.
  • Selena’s off-screen personality reveals a love for kids and a quiet demeanor, offering insight into her personal life.
  • Real-life examples of industry attention show how even small mix-ups can generate big buzz in entertainment.

Benny Blanco Reacts to Oscars Mistaking Him for Bad Bunny

In a moment that sparked both laughter and headlines, Grammy-winning producer Benny Blanco found himself at the center of a viral mix-up. The official X (formerly Twitter) account for the Academy Awards mistakenly identified Blanco as global superstar Bad Bunny in a photo from the 97th Oscars.

Appearing on The Jennifer Hudson Show, Blanco addressed the case of mistaken identity with humor and humility:

“They did? I like that. What do you mean? He’s so hot! I’ll take it, I’ll take it. Look at how pretty he is—are you kidding? Yeah, I’m Bad Bunny now.”

For many in the entertainment industry, this is a reminder that unexpected moments—whether intentional or not—can lead to major visibility.

How the Oscars Mix-Up Happened

The mix-up occurred in March, when the Academy posted a red-carpet photo of Selena Gomez and Benny Blanco from the Oscars event. However, the image was mistakenly captioned:

“Selena Gomez and Bad Bunny.”

The post was quickly edited to correctly identify Benny Blanco, reading:

“Selena Gomez and Benny Blanco x 97th #Oscars.”

Still, the moment went viral—serving as a case study in how fast social media moments can spin into larger entertainment conversations.

Inside Benny and Selena’s Relationship

Benny Blanco, 37, and Selena Gomez, 31, made headlines when they announced their engagement in 2024. But beyond the glitz and glamour, their relationship is deeply rooted in shared values and emotional connection.

Selena recently opened up on The Jay Shetty Podcast about her dream of starting a family—despite personal health challenges:

“I don’t know what will happen, obviously, but I love children. I have an 11-year-old sister that I absolutely adore. I love making them laugh; they’re just so sweet. So absolutely, when that day comes, I’m so excited for it.”

Selena’s Quiet Strength Off the Red Carpet

According to Blanco, one of the most surprising things about Gomez is how different she is in private settings:

“When she walks into a room, her main goal is to disappear into the crowd. My mom is very similar. They’ll wait and say one thing throughout the night, and it winds up being the most poignant or funniest.”

But when children are around? That’s when Selena shines.

“Whenever there’s kids at a place, it’s the only time I see her do that. She immediately goes to the kids and has these conversations for hours.”

This glimpse into Selena’s genuine nature and love for children gives fans and industry insiders alike a deeper appreciation for the woman behind the spotlight.

Benny Blanco and Selena’s Creative Chemistry

Beyond their personal bond, Benny and Selena also collaborate musically. Their recent project, “I Said I Love You First”, is a testament to their creative synergy and emotional storytelling.

For artists and producers in the entertainment industry, their collaboration serves as an example of how personal relationships can inspire authentic, compelling content that resonates with audiences.

Final Thoughts: When Public Mistakes Lead to Private Wins

The Oscars’ social media mistake might have caused a brief stir, but Benny Blanco’s response showed how to turn an unexpected moment into a positive one. His good-humored take not only charmed fans but also reinforced his authenticity—something audiences crave in an industry known for its polish.

For entertainment professionals, it’s a great reminder: whether you’re behind the scenes or in the spotlight, every moment is an opportunity to connect, inspire, and grow your presence.

Aimee Lou Wood Opens Up About ADHD, Autism Traits & Overcoming Insecurities

Denise Shaine A. De Borja
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0
Aimee Lou Wood Opens Up About ADHD, Autism Traits & Overcoming Insecurities

Key Takeaways:

  • Aimee Lou Wood was diagnosed with ADHD and autistic traits as an adult.
  • She struggled with severe social anxiety and an eating disorder in her childhood.
  • Fame reawakened old insecurities despite her acting success.
  • She shares the emotional challenges of body image in the entertainment industry.
  • Her story is a powerful reminder of embracing vulnerability and authenticity as a performer.

From Silence to Spotlight: Aimee Lou Wood’s Journey with Neurodivergence

Aimee Lou Wood, known for her standout roles in Sex Education and The White Lotus, is opening up about her childhood struggles with neurodivergence, social anxiety, and body image issues—bringing much-needed visibility to mental health in the entertainment industry.

In a recent interview with The Sunday Times, the 31-year-old actress revealed that she was “almost mute” and “very socially anxious” as a child. Eating at the dinner table was nearly impossible due to overwhelming anxiety. Her mother would instead leave food around the house so she could snack in her own time—a behavior Aimee now understands as part of her neurodivergent traits.

“Now I know it was neurodivergence,” she shared. “I got diagnosed a few years ago with ADHD with autistic traits. But then it’s been advised that I should go for an autism assessment. They think maybe it’s autism that’s leading the charge, and the ADHD is almost a by-product of the masking.”

Finding Her Voice Through Acting

Despite her early struggles, Aimee found a sense of liberation in acting. School plays became a safe space where she could express herself without judgment. That passion eventually led her to global recognition through Netflix’s Sex Education, where she captivated audiences with her vulnerable and layered performance.

But with fame came new—and familiar—challenges.

“When I was younger and I was dealing with my eating stuff, it was my worst nightmare to get my body out. But I’d worked through that stuff—and then I was back to covering up.”

She explained that she began “desexualizing” herself as a form of self-protection. “Sometimes you just want to put on a sexy dress and be a siren,” she said, “but I denied myself that.”

Fame, Body Image, and Bikini Anxiety

Even after building a successful acting career, Aimee admitted that one of her most difficult on-set experiences wasn’t a sex scene—it was wearing a bikini. Speaking to The Sun, she described feeling more anxious by the pool on the set of The White Lotus than during any intimate scene she’d filmed.

“I was more nervous about bikinis than sex scenes… You’re thinking more about how you look. Whereas in an intimate scene, it’s about the intimacy. But then you just have to let it go.”

Her honesty strikes a chord with many in the entertainment world, where physical appearance is often under intense scrutiny. Aimee’s willingness to share these vulnerabilities is both refreshing and empowering—especially for emerging actors facing similar challenges.

Why This Matters for Aspiring Performers

Aimee Lou Wood’s story is a powerful reminder that vulnerability can be your strength. For actors and creatives in the entertainment industry, dealing with mental health, body image, or neurodivergence doesn’t have to be a barrier—it can be part of your unique voice.

Her journey from silence to screen stardom speaks directly to those navigating personal struggles while chasing artistic dreams. Whether you’re stepping into your first audition or managing life in the public eye, embracing your authenticity might just be the key to your greatest performance.

Final Thoughts

Aimee’s candid reflections challenge outdated norms about what it means to be a performer in today’s industry. By sharing her truth, she opens the door for a more inclusive, compassionate view of what success looks like in Hollywood—and beyond.

HBO’s “DTF St. Louis” Casting Call: Cops & Detectives Needed in Atlanta

Brent Antonio
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0
HBO’s “DTF St. Louis” Casting Call: Cops & Detectives Needed in Atlanta

Key Takeaways

  • Casting Call: HBO is casting cops and detectives for the limited series DTF St. Louis.
  • Location: Filming in East Atlanta, Georgia.
  • Pay: $182/day for up to 12 hours of work.
  • Eligibility: Age 35+, all ethnicities welcome, fresh faces only (must not have worked on this series before).
  • Apply Now: Click here to apply for the “DTF St. Louis” Casting Call

What Is DTF St. Louis About?

DTF St. Louis is an upcoming HBO limited series that delves into the gritty, complex dynamics of law enforcement and crime in a Midwestern city. The series is set to blend sharp storytelling with socially relevant themes, exploring the blurred lines between duty, power, and community in today’s justice system.

With HBO known for prestige drama and high-caliber production values, DTF St. Louis is already generating buzz as one of the most anticipated series in production. This casting opportunity is a chance to be part of a meaningful, dramatic project that will reach a national audience.

Who Is in the Cast of DTF St. Louis?

While the full cast has not been publicly announced, early rumors suggest a mix of acclaimed character actors and rising stars will lead the series. As with many HBO productions, the focus is on talent, performance, and storytelling—giving both leads and background actors meaningful screen presence.

As a background performer portraying law enforcement, you’ll have the opportunity to work closely with the main cast in dramatic, high-stakes scenes that form the backbone of the narrative.

Who Is Casting for DTF St. Louis?

The project is being cast by CL Casting, one of Atlanta’s most respected and active casting companies. Known for its work on hit series like The Walking Dead, Ozark, and Doom Patrol, CL Casting brings extensive experience to HBO productions, specializing in sourcing authentic, camera-ready background talent.

How Does the Casting Process Work?

Here’s how to apply:

  1. Submit via Project Casting – Include a current headshot, measurements, and note any relevant experience.
  2. Meet the Requirements:
    • Age 35+
    • All ethnicities encouraged to apply
    • Must be a fresh face (no previous appearances on DTF St. Louis)
  3. Be Local or Able to Work in Atlanta – This casting is for local hires only (no travel or lodging provided).
  4. Follow Wardrobe Guidelines – Wardrobe will be provided, but professionalism and punctuality are essential.

Where Is DTF St. Louis Filmed?

Though set in St. Louis, the series is being filmed in East Atlanta, a go-to location for major film and TV productions due to its versatile locations and strong film infrastructure. You’ll need to be able to work as a local in the Atlanta area.

When Does Filming Start?

While exact shoot dates have not been disclosed, casting is active now, and production is expected to begin imminently. Applicants should have full-day availability and be flexible on call times, as they may shift with the production schedule.

Where Can You Find DTF St. Louis Casting Calls and Auditions?

Apply for the “DTF St. Louis” HBO Casting Call Here

Project Casting is your trusted source for up-to-date casting notices for TV, film, commercials, and more—especially for projects filming across Atlanta.

Best Audition Tips for Landing a Role on DTF St. Louis

Even as a background actor, your professionalism and preparation can get you noticed. Here are a few essential tips:

  • Be Expressive, Not Over-the-Top: Even in non-speaking roles, body language and facial expressions can elevate a scene.
  • Follow the Brief Exactly: Make sure you meet the age, appearance, and availability requirements to avoid being disqualified.
  • Show Authority in Photos: If you’re applying to play a detective or cop, submit photos where you look serious and composed.
  • Stay Flexible: Productions move quickly. Being responsive and available can make all the difference in getting booked.
  • Stay in Character On Set: Once on set, stay focused and committed to your role—directors and ADs notice!

Final Thoughts

This is a rare chance to work on a premium HBO limited series with a powerful narrative and a respected production team. Whether you’re a seasoned extra or stepping into the background acting world for the first time, DTF St. Louis is a project worth adding to your résumé.

With great pay, solid exposure, and the opportunity to work on a socially relevant drama, this casting call is an ideal fit for Atlanta-based talent looking to break into high-end TV production.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Verizon Commercial Casting Real Multigenerational Families in Atlanta

Brent Antonio
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0
Verizon Commercial Casting Real Multigenerational Families in Atlanta

Key Takeaways

  • Casting Call: Verizon is casting real multigenerational families for a new national commercial.
  • Location: Filming takes place in Atlanta, Georgia.
  • Pay: Up to $3,050 per adult and $2,050 per child, including guaranteed print usage fees.
  • Eligibility: All ethnicities welcome; must include at least two generations (children, parents, grandparents).
  • Apply Now: Click here to apply for the Verizon Family Commercial

What Is the Verizon Family Commercial About?

This heartwarming Verizon commercial celebrates real families across generations, highlighting authentic connections and shared moments of everyday life. The campaign is centered on diversity, connection, and family unity, making it an incredible opportunity for real families to be featured on a national stage while representing what matters most—togetherness.

It’s not just a casting call—it’s a moment to shine as your true, authentic family unit.

Who Is in the Cast of the Verizon Commercial?

Rather than actors, this campaign is all about real families. That means the cast will feature genuine parent-child-grandparent groups that reflect the vibrant diversity of modern families. Whether your family is Latinx, Black, Asian, White, multiracial, or from any background, everyone is encouraged to apply.

Who Is Casting for the Verizon Commercial?

This commercial is being cast by Miami Talent Casting, a leading agency renowned for sourcing real people and authentic talent for major brand campaigns. With a track record of successful projects for Fortune 500 companies, Miami Talent has earned a reputation for inclusive, professional casting experiences that reflect real-world diversity.

How Does the Casting Process Work?

Applying is simple but requires a complete family submission:

  1. Submit Your Family through Project Casting with:
    • Names and ages of all members
    • Recent family photo(s)
    • Confirmation that everyone can self-report to Atlanta
  2. Attend a Wardrobe Fitting – All selected family members must be available for fittings in advance of filming.
  3. Shoot Day(s) – Be available for up to three shoot days, dates TBD. All shoots will happen in the Atlanta area.
  4. Compensation:
    • Adults (18+): $250 fitting + $300 session + $2,500 guaranteed print usage
    • Minors (under 18): $250 fitting + $300 session + $1,500 guaranteed print usage

This is a non-union commercial, but the pay is on par with national advertising campaigns.

Where Is the Verizon Commercial Filmed?

The production is based in Atlanta, Georgia, one of the busiest entertainment hubs in the country. Only local families or those able to self-report will be considered, as no travel or lodging accommodations are being offered.

When Does Filming for the Verizon Commercial Start?

Exact shoot dates are not yet confirmed, but wardrobe fittings are expected to be scheduled soon. Interested families should apply as soon as possible and ensure availability for multiple upcoming shoot days.

Where Can You Find Verizon Family Casting Calls?

Apply Here for the Verizon Multigenerational Family Commercial

Project Casting is your destination for family casting calls, commercial opportunities, and industry updates for actors and real people alike.

Best Audition Tips for Booking the Verizon Family Commercial

Want to give your family the best shot at being selected? Here’s how:

  • Use Real Photos: Submit casual, recent pictures that show your family’s natural chemistry—no need for professional headshots.
  • Keep It Diverse & Dynamic: Families that include different generations and reflect real-life diversity are strongly encouraged to apply.
  • Stay Natural: Casting directors are looking for genuine interaction, not scripted performances. Be yourselves!
  • Be Flexible: Your availability for both fittings and multiple shoot days is key to being selected.
  • Show Enthusiasm: In your submission, let your family’s personality shine through—joy, love, and connection go a long way.

Final Thoughts

This Verizon commercial casting call is a rare, high-paying opportunity for real multigenerational families to appear in a national campaign. With up to $3,000 per family member, professional production experience, and the chance to celebrate your family’s bond on screen, it’s a win on every level.

If your family lives in Atlanta or can self-report, and you’re ready to be featured as the face of real connection—now is the time to apply.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Verizon Commercial Casting: $2,000+ for Hispanic Girls Who Play Soccer

Brent Antonio
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0
Verizon Commercial Casting: $2,000+ for Hispanic Girls Who Play Soccer

Key Takeaways

  • Casting Call: Verizon is casting Hispanic girls who play soccer for a national commercial.
  • Location: Filming in Atlanta, Georgia.
  • Pay: $2,050 total – including fitting, session, and guaranteed print usage fees.
  • Eligibility: Girls ages 7–12 (minors up to 17 may be considered), must be local to Atlanta, and able to play soccer confidently.
  • Apply Now: Click here to apply for the Verizon Soccer Commercial

What Is the Verizon Soccer Commercial About?

Verizon, a leader in telecom and digital connectivity, is launching a national commercial spotlighting young Hispanic girls in sports—with a specific focus on soccer. This campaign aims to celebrate culture, representation, and the empowerment of youth through athletics. It’s more than just a commercial—it’s an opportunity to inspire and represent on a big stage.

The commercial will feature dynamic, energetic soccer action and authentic portrayals of young girls on the field, making this the perfect role for youth soccer players with screen presence.

Who Is in the Cast of the Verizon Commercial?

Casting is currently underway, and the spotlight is on undiscovered, authentic talent. Rather than known actors, the team is seeking real Hispanic girls who either play or can convincingly portray soccer players. This is your child’s chance to be featured nationally and represent their skills, heritage, and passion.

Who Is Casting for the Verizon Commercial?

The casting is managed by Miami Talent Casting, a trusted agency known for working with top brands and networks across the country. They specialize in discovering fresh talent for commercials, print, and broadcast campaigns. Miami Talent has a strong reputation for promoting diversity and placing young actors in major national campaigns.

How Does the Casting Process Work?

Here’s how young talent can be considered:

  1. Apply via Project Casting – Submit headshots, basic info, and a video of the child playing soccer (if available).
  2. Meet the Requirements:
    • Ages 7–12 (minors up to 17 will be reviewed)
    • Able to self-report to Atlanta (no travel or lodging provided)
    • Must identify as or pass for Hispanic
    • Must be able to play soccer confidently
  3. Fitting and Shoot Days – Talent must be available for wardrobe fittings and up to three shoot days, scheduled in Atlanta.
  4. Earn Competitive Pay – Selected talent will receive:
    • $250 fitting fee
    • $300 session fee
    • $1,500 guaranteed print usage fee

This is a non-union production, but the compensation is significant—especially for emerging youth talent.

Where Is the Verizon Commercial Filmed?

Filming will take place in Atlanta, Georgia, a growing hub for commercial and entertainment production. Talent must either live locally or be able to self-report with no added compensation for travel or lodging.

When Does Filming for the Verizon Commercial Start?

Production dates have not been publicly released yet, but fittings and filming are expected to occur soon. The casting team is moving quickly, so talent should apply ASAP and keep schedules flexible for shoot confirmations.

Where Can You Find Verizon Commercial Casting Calls?

Apply for the Verizon Commercial Casting Call Here

Project Casting is the go-to platform for discovering national casting calls, commercials, and audition opportunities tailored for actors, models, and performers of all ages.

Best Audition Tips for Landing a Role in the Verizon Soccer Commercial

To stand out in this high-profile commercial opportunity, here are some quick but powerful tips:

  • Send in a Video: A short, clear video of the child playing soccer will help show skill level and confidence.
  • Emphasize Personality: Casting directors love kids who are expressive, natural, and energetic on camera.
  • Be Real: Authenticity matters. Show off real soccer talent, don’t force a performance.
  • Follow Instructions Carefully: Include all required materials—photos, age, and performance clips.
  • Confirm Availability: Ensure your child is free for all potential shoot days to avoid conflicts.

Final Thoughts

This Verizon commercial casting call is more than just a role—it’s an opportunity for young Hispanic girls to shine on a national stage, showcasing their talents both on and off the field. With over $2,000 in total compensation, professional exposure, and the chance to be part of a campaign that promotes empowerment through sports, it’s a standout opportunity in commercial casting right now.

If you or someone you know fits the description, don’t miss your shot to apply.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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“By Any Means” Casting Call: Stand-In Needed in Atlanta

Brent Antonio
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“By Any Means” Casting Call: Stand-In Needed in Atlanta

Key Takeaways

  • Casting Call: Stand-in needed for new feature film By Any Means.
  • Location: Filming in Atlanta, GA (and possibly Covington).
  • Pay: $175/day, non-union.
  • Eligibility: Female, Black, ages 18–35, with previous stand-in experience.
  • Apply Now: Click here to apply for the By Any Means Stand-In Role

What Is By Any Means About?

By Any Means is an upcoming feature film currently in pre-production. While specific plot details remain under wraps, early industry buzz suggests the film centers around themes of survival, sacrifice, and strength—told through the lens of compelling, character-driven storytelling. The project aims to bring a bold and thought-provoking narrative to the screen, making it a fantastic opportunity for behind-the-scenes professionals and performers alike.

Who Is in the Cast of By Any Means?

The full cast for By Any Means has yet to be publicly announced. However, given the production’s scale and professional casting process, expect a lineup of established talent and promising new faces. As a stand-in, you’ll work closely with principal cast members, mirroring their movements and lighting marks to ensure seamless production.

Who Is Casting for By Any Means?

The casting is being handled by On Location Casting, one of the industry’s most reliable and experienced casting agencies. With a long history of working on major films, TV series, and commercials, On Location Casting brings professionalism and precision to every project. Their Atlanta branch is known for sourcing top-tier talent for everything from blockbuster hits to indie gems.

How Does the Casting Process Work?

Here’s how to apply and what to expect:

  1. Submit Your Application via Project Casting. Be sure to include a recent headshot and a resume detailing relevant experience—especially stand-in work.
  2. Meet the Requirements:
    • Female, Black
    • Ages 18–35
    • Height between 5’0”–5’2”
    • Weight between 100–112 lbs
    • Previous stand-in experience is required
  3. Local Hire Only – You must live in or near Atlanta or be able to work as a local hire (no travel or lodging provided).
  4. Be Fully Available – The role requires weekday availability, Monday through Friday, over an extended period.

Once selected, you’ll be expected to maintain consistency for lighting and camera setup, often standing in for actors while the crew prepares for a take. It’s a vital behind-the-scenes role that requires professionalism and stamina.

Where Is By Any Means Filmed?

Filming will take place in Atlanta, Georgia, with some potential shoot days in nearby Covington. Atlanta continues to be a major production hub, offering aspiring talent plenty of opportunities to break into the industry or build their on-set résumé.

When Does Filming for By Any Means Start?

While specific start dates haven’t been disclosed, the casting call emphasizes full weekday availability for multiple weeks, so filming is expected to begin soon. Interested talent should be ready for flexible call times and potentially long production days.

Where Can You Find By Any Means Casting Calls and Auditions?

You can find up-to-date casting information and apply for this role directly through Project Casting:

Apply for the By Any Means Stand-In Casting Call

Project Casting is your go-to platform for casting opportunities across film, TV, and commercials—whether you’re looking to act, assist, or stand in on set.

Top Audition Tips for Booking a Stand-In Role on By Any Means

Even though this is a non-speaking role, standing out (no pun intended) is essential:

  • Highlight Your Experience: Be specific about your past stand-in roles. Mention height matches and the types of productions you’ve worked on.
  • Stay Camera-Ready: Submit clear, professional photos that accurately show your current look.
  • Emphasize Reliability: Productions value punctuality and professionalism—especially for stand-ins who are integral to pre-shoot setups.
  • Match Measurements Exactly: Double-check that your height and weight fall within the listed requirements before applying.
  • Be Available and Flexible: This job demands commitment and adaptability with weekday shoot schedules.

Final Thoughts

This stand-in casting call for By Any Means offers a great opportunity to gain set experience and build professional industry connections in Atlanta. For those looking to expand their résumé, work closely with top-tier talent, and contribute meaningfully behind the scenes, this could be the perfect next step in your entertainment career.

Don’t wait—submissions are time-sensitive, and this is a high-demand role.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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Old El Paso SAG Commercial Casting Call: $700+ Pay + Residuals

Brent Antonio
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Old El Paso SAG Commercial Casting Call: $700+ Pay + Residuals

Key Takeaways

  • Casting Call: SAG commercial for Old El Paso Tacos is seeking comedic, musical talent.
  • Location: Filming in Mexico; all travel expenses covered.
  • Pay: $783 SAG scale + potential residuals.
  • Eligibility: African American talent, ages 18–50, who can sing, play guitar, and work with animals.
  • Apply Now: Old El Paso Commercial Casting Call – Apply Here

What is the Old El Paso Commercial About?

This upcoming Old El Paso Tacos commercial is a vibrant, music-infused ad campaign designed to showcase the fun and flavor of the beloved taco brand. Set against a culturally rich backdrop in Mexico, the ad blends humor, music, and character-driven storytelling—making it a standout national spot with high creative energy.

Whether you’re a trained performer or a natural entertainer, this commercial is a golden opportunity to bring your personality and talent to a nationwide audience.

Who Is in the Cast of the Old El Paso Tacos Commercial?

As a new production, the commercial is actively casting, and you could be the star. The project seeks African American performers with a mix of charisma, comedic timing, and musical ability. There’s no need to be famous—this casting is all about fresh energy and authentic performance.

Who Is Casting for the Old El Paso Commercial?

Casting is being handled by Miami Talent Casting, a respected agency known for its work on high-profile commercials, film, and television projects. With a national reach and deep industry relationships, Miami Talent has a strong track record of placing diverse talent in union and non-union productions.

How Does the Casting Process Work?

Here’s how to land your shot at this paid SAG commercial:

  1. Submit Your Application via Project Casting with your headshot, resume, and any performance clips (singing and guitar-playing encouraged).
  2. Include Required Details: Make sure your passport is valid and note any experience with horses.
  3. Attend a Fitting: Fittings may be scheduled the week of April 14th or April 21st.
  4. Travel to Mexico: The shoot and rehearsals will take place abroad, and all expenses will be covered.

Selected talent will participate in rehearsals, perform on camera, and potentially receive residuals if the commercial airs extensively.

Where Is the Commercial Being Filmed?

The commercial is being shot on location in Mexico, offering a dynamic and scenic backdrop that enhances the Old El Paso brand story. It’s also a unique opportunity for performers to gain international on-set experience.

When Does Filming Start?

While exact shoot dates have not been released, fittings are scheduled for mid-to-late April (week of the 14th or 21st). Travel, rehearsals, and multiple shoot days will follow shortly after. If you’re interested, now’s the time to apply and make sure your schedule is flexible.

Where Can You Find Old El Paso Commercial Casting Calls?

Click here to apply for the Old El Paso SAG Commercial Casting Call

Project Casting regularly updates its database with SAG commercial casting calls, international shoots, and high-paying opportunities across TV, film, and advertising.

Best Audition Tips for Landing the Old El Paso Commercial Role

To increase your chances of being cast, follow these expert-approved tips:

  • Highlight Musical Skills: Include a video showcasing your singing and guitar playing—even if it’s informal.
  • Show Your Comedy Side: Comedic timing is key. Make sure your reel or performance clip demonstrates your personality and improvisational style.
  • Be Passport-Ready: Ensure your passport is valid and ready for international travel.
  • Mention Experience with Horses: If you’ve worked with animals before—especially horses—note that clearly in your application.
  • Stay Professional and Prepared: Show up to fittings and rehearsals on time, with a positive and flexible attitude.

Final Thoughts

This casting call is more than just a one-time gig—it’s a chance to appear in a national SAG commercial, travel to Mexico, and get residual income from repeat airings. With a $783 base rate, full travel coverage, and the chance to show off your comedic and musical skills, this is the kind of opportunity every performer dreams of.

If you’re ready to step into the spotlight and showcase your unique talent, don’t wait—submit your application today.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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“Mayor of Kingstown” Casting Call: Get Featured as a Business Type

Brent Antonio
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“Mayor of Kingstown” Casting Call: Get Featured as a Business Type

Key Takeaways

  • Casting Call: Paramount+ Mayor of Kingstown seeks non-union business professionals for a photo shoot.
  • Location: Filming in Pittsburgh, Pennsylvania.
  • Pay: Flat rate of $265 for up to 12 hours.
  • Eligibility: Ages late 20s–40s, all genders and ethnicities welcome.
  • Apply Now: Mayor of Kingstown Casting Call – Apply Here

What is Mayor of Kingstown About?

Mayor of Kingstown is a gritty, critically acclaimed drama series on Paramount+, created by Taylor Sheridan (Yellowstone) and Hugh Dillon. The show delves deep into the prison-industrial complex in Kingstown, Michigan, where the McLusky family acts as power brokers between the police, criminals, and prison guards. Known for its raw portrayal of systemic corruption and justice, the series highlights the blurred lines between right and wrong.

This casting opportunity is for an upcoming photo shoot related to the production—providing visual material that enhances the storytelling and promotional assets for the current season.

Who Stars in Mayor of Kingstown?

The series features an all-star cast led by:

  • Jeremy Renner (Avengers, The Hurt Locker) as Mike McLusky
  • Dianne Wiest (Parenthood, The Birdcage)
  • Taylor Handley, Tobi Bamtefa, and Emma Laird

Their performances have been praised for bringing emotional depth to a complex, layered narrative.

Who Is Casting for Mayor of Kingstown?

Casting for this project is being handled by Movie Casting PGH, a reputable casting agency known for staffing productions across Pennsylvania. They specialize in sourcing local talent for major television and film projects, ensuring a professional and streamlined audition process.

How Does the Casting Process Work?

Here’s how to get involved with this unique opportunity:

  1. Apply Online via Project Casting – Include your headshot, resume, and indicate your interest in the business role in the subject line.
  2. Meet the Requirements – You must be aged late 20s to 40s and must not have appeared on camera this season for the same production.
  3. Be Available – The shoot will take place during evening hours, so make sure your schedule is clear.
  4. Show Up Ready – Maintain a clean, professional appearance and follow direction during the shoot to bring your character to life in the photos.

Where Is Mayor of Kingstown Filmed?

The series is filmed in and around Pittsburgh, Pennsylvania, which serves as a gritty and realistic stand-in for the fictional Kingstown. Pittsburgh has become a popular filming location due to its versatile cityscape and tax incentives for film productions.

When Does Filming Start?

The photo shoot is scheduled for an upcoming evening, and the casting team is moving fast. Be prepared for short notice confirmation if selected. The shoot will last just a few hours but may extend up to 12 hours, so flexibility is key.

Where Can You Find Mayor of Kingstown Casting Calls?

Apply to the Paramount+ “Mayor of Kingstown” Casting Call Now

Project Casting offers exclusive listings for casting calls, open auditions, and film crew jobs tailored to entertainment professionals.

Audition Tips for Landing a Role on Mayor of Kingstown

Want to stand out in your submission? Keep these tips in mind:

  • Look the Part: Wear polished, business-professional clothing. Think sharp suits, blouses, and clean grooming.
  • Be Clear in Your Submission: Use the subject line to identify the role you’re applying for, as requested.
  • Follow All Instructions: Include all required materials and double-check your availability before applying.
  • Highlight Relevant Experience: If you’ve done professional photo shoots before, mention it.
  • Stay Professional: Respond promptly to any communications, and show up on time and ready to work.

Final Thoughts

This casting call offers an exciting opportunity to work on a major streaming production from Paramount+. Whether you’re looking to build your portfolio, gain on-set experience, or just step into the world of professional acting, this is a great way to get noticed. With competitive pay, a strong production team, and a short commitment, it’s a no-brainer for local talent in Pittsburgh and surrounding areas.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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Tyler Perry Studios Casting: Get Featured in Upcoming Feature Film

Brent Antonio
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Tyler Perry Studios Casting: Get Featured in Upcoming Feature Film

Takeaways

  • Casting Call: Tyler Perry Studios is casting paid extras for a feature film lounge scene.
  • Location: Filming in Atlanta, Georgia.
  • Pay: $100/8 hours + overtime; professional experience not required.
  • Eligibility: Ages 18–40, all ethnicities welcome.
  • Apply Now: View Casting Call & Apply Here

What is This Tyler Perry Studios Feature Film About?

While the production title is being kept under wraps, this upcoming Tyler Perry Studios feature film promises the compelling storytelling and strong characters fans have come to expect from Perry’s body of work. The casting call hints at an upscale lounge setting—expect scenes rich with drama, elegance, and energy that only Tyler Perry can bring to the screen. This is your chance to appear in a high-profile project helmed by one of Hollywood’s most prolific creators.

Who Is in the Cast of the Tyler Perry Studios Feature Film?

Although the official cast list has yet to be released, past Tyler Perry projects have featured A-list talent including Taraji P. Henson, Tyler Perry himself, Cicely Tyson, and Idris Elba. The new film is expected to follow suit, potentially showcasing both rising stars and industry veterans.

Who Is Casting for This Tyler Perry Film?

CAB Castings—a trusted and experienced casting company in Atlanta—is managing the background talent for this project. Known for working closely with Tyler Perry Studios, CAB Castings has a solid reputation for professionalism and diverse talent sourcing.

How Does the Casting Process Work?

If you’re looking to land a role in this project, here’s how it works:

  1. Submit Your Application through Project Casting with your headshot, availability, and any visible tattoos noted.
  2. Wait for Confirmation – If selected, you’ll receive a call time and filming details.
  3. Show Up Prepared – Expect a 12-hour production day. You’ll portray either a lounge patron or lounge staff member like a server or bartender.
  4. Stay in Character – Once on set, it’s crucial to remain professional and responsive to direction.

Where Is This Tyler Perry Film Being Shot?

Filming will take place in Atlanta, Georgia, home to Tyler Perry Studios’ expansive production lot. Atlanta continues to be a hub for television and film production, offering aspiring actors and crew members excellent opportunities to break into the industry.

When Does Filming Start?

The shoot is scheduled for one full day, with a late morning call time. While the exact date is not disclosed, applicants should remain flexible and ready for potential short-notice confirmations.

Where Can You Find Casting Calls and Auditions for Tyler Perry Projects?

For the latest casting calls like this one and many more Tyler Perry Studios opportunities, head over to Project Casting:

Tyler Perry Studios Feature Film Casting Call for Lounge Staff – Apply Now

Project Casting offers up-to-date listings, insider tips, and opportunities across film, television, and commercial work.

Audition Tips to Land a Role on a Tyler Perry Project

Want to stand out and book the gig? Here are a few industry-approved tips:

  • Look the Part: Wear attire that fits the lounge environment—think upscale casual or stylish night-out looks.
  • Be Responsive: Submit your application with clear photos, contact info, and availability. Respond to callbacks quickly.
  • Stay Professional: Even as a background extra, your reliability, punctuality, and attitude matter.
  • Do Your Research: Watch Tyler Perry films or shows to understand his creative style and the atmosphere of his productions.
  • Be Prepared for Long Days: Pack snacks, stay hydrated, and bring your ID and essentials for a smooth on-set experience.

Final Thoughts

Whether you’re just starting your entertainment career or looking to expand your experience, working on a Tyler Perry Studios production is a golden opportunity. With paid roles, on-set exposure, and the chance to be part of a major feature film, this casting call is a must-apply.

So, if you’re in Atlanta and ready to shine under the lights—even just for a day—don’t wait. Submit your application and take a step closer to your big break.

How to apply?

Join Project Casting to access jobs you can apply to right now.

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Kanye West Hints at Marriage Trouble with Bianca Censori in New Song

Denise Shaine A. De Borja
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Kanye West Hints at Marriage Trouble with Bianca Censori in New Song

Takeaways for Entertainment Professionals:

  • New Kanye track “Bianca” fuels breakup rumors amid controversial public behavior.
  • Lyrics reference mental health struggles, public backlash, and personal heartbreak.
  • Timing aligns with past cryptic social media posts about betrayal and emotional distress.
  • Despite speculation, no official confirmation of a split has been made by the couple.
  • This case highlights how celebrity image impacts both personal relationships and career trajectories.

Kanye West Suggests Marital Strain with Bianca Censori in New Track

Kanye West has once again captured the spotlight—this time not for a fashion drop or surprise concert, but for lyrics that hint at deep personal turmoil. In his new song titled “Bianca,” the rapper and fashion mogul appears to reflect on the possible end of his marriage to Bianca Censori, adding fuel to ongoing rumors about their relationship status.

The track, previewed during a livestream hosted by DJ Akademiks on April 2, 2025, is part of West’s upcoming album “WW3.” It comes just months after the pair reportedly tied the knot in a private ceremony in December 2023.

Key Lyrics That Sparked the Buzz

In “Bianca,” Kanye raps:

“My baby she ran away.
But first she tried to get me committed…
Not going to the hospital ’cause I am not sick I just do not get it.”

The lyrics continue to paint a picture of emotional distress:

“She’s having a panic attack and she is not liking the way that I tweeted…
Until Bianca’s back I stay up all night I’m not going to sleep.
I really don’t know where she’s at.”

These bars suggest that Kanye’s controversial social media behavior—especially his past anti-Semitic remarks— may have contributed to a growing rift in the relationship. He also references attempts to “get him committed,” possibly alluding to mental health concerns within the relationship.

Context Behind the Controversy

Just weeks before the song’s debut, Kanye shared a cryptic post on X (formerly Twitter), expressing feelings of betrayal and emotional devastation.

“I took the word love to mean love when it really meant I love the opportunity,” he wrote.
“When my heart is broken it breaks my mind too. That’s why I drank Henny to go to the awards that night.”

Accompanied by redacted text messages, the post raised eyebrows about his mental state and hinted at ongoing legal or personal negotiations.

Social Media Clues Add Fuel to Fire

Kanye and Bianca have both unfollowed each other on Instagram, intensifying speculation that the couple may have separated. In the world of celebrity culture, this digital move often acts as an unofficial confirmation of conflict.

However, not everyone is convinced. Back in February, a rep for Kanye—Milo Yiannopoulos—pushed back against split rumors, stating:

“Ye and Bianca are in Los Angeles, about to enjoy Valentine’s Day together… Announcements about their private life will come from them directly, not unsourced rumor in the tabloid press.”

He added that media outlets have falsely reported breakups “five or six times” before, urging fans to wait for official word.

What This Means for Entertainment Professionals

This high-profile situation serves as a reminder to entertainment professionals about the delicate balance between public image and personal life. Whether you’re an actor, musician, or influencer, how you handle personal matters in the public eye can shape both career opportunities and audience perception.

Kanye’s story also illustrates the interplay between creative expression and real-life experiences—how artists often use their platforms to process pain, seek understanding, or provoke dialogue.

Final Thoughts

While no official announcement has been made regarding the status of Kanye and Bianca’s relationship, “Bianca” adds a deeply personal layer to the ongoing speculation. Whether it’s a form of lyrical therapy or a public statement masked in metaphor, one thing is clear: Kanye’s art continues to be a mirror to his inner world.

As fans, collaborators, or professionals in the entertainment industry, it’s important to remember that behind the headlines are real people navigating real emotions—often under the harsh glare of public scrutiny.

Stay ahead in the industry

Follow Project Casting for the latest entertainment news, casting calls, and industry insights.

Justin Baldoni Fights to Keep Ryan Reynolds in $400M Defamation Case

Denise Shaine A. De Borja
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Justin Baldoni Fights to Keep Ryan Reynolds in $400M Defamation Case

Key Takeaways for Entertainment Pros:

  • Justin Baldoni challenges Ryan Reynolds’ motion to dismiss a $400M defamation lawsuit.
  • Core allegation: Reynolds was a “key player” in a smear campaign tied to sexual harassment accusations from Blake Lively.
  • What’s at stake: A major legal battle involving A-list talent, reputational risk, and industry dynamics.
  • Trial Date: Set for March 2026, this case could shape future legal precedents in entertainment defamation cases.

Justin Baldoni Pushes Back in $400M Defamation Suit Against Ryan Reynolds

In a high-stakes legal battle making waves across Hollywood, Five Feet Apart director and actor Justin Baldoni has filed a motion urging a federal judge to reject actor Ryan Reynolds’ attempt to dismiss a $400 million defamation lawsuit. The case centers on claims that Reynolds played a significant role in an alleged campaign to tarnish Baldoni’s reputation.

The motion, filed earlier this week, argues that Reynolds was far from a bystander and directly contributed to a coordinated smear campaign aimed at damaging Baldoni and his production company, Wayfarer Studios.

“The FAC specifically alleges ample facts to support the Wayfarer Parties’ claims against him,” the legal document states, citing both Reynolds’ direct actions and his role as a co-conspirator.

Behind the Feud: Allegations, Countersuits, and Hollywood Fallout

The roots of this escalating legal drama trace back to December 2024, when actress Blake Lively, who starred in the upcoming adaptation of It Ends With Us, accused Baldoni of sexual harassment and retaliation. Lively’s lawsuit alleged a pattern of inappropriate conduct during filming and a subsequent attempt to discredit her.

Baldoni has vehemently denied the accusations, responding with a countersuit that includes claims of defamation and extortion. He now argues that Reynolds—Lively’s husband—used his influence to amplify false narratives, further damaging Baldoni’s personal and professional reputation.

Ryan Reynolds Responds: “Where’s the Harm?”

Reynolds’ legal team, led by Mike Gottlieb and Esra Hudson, filed a motion to dismiss the defamation claims in March, arguing the case lacked merit.

According to their filing, the defamation allegations are vague and fail to demonstrate actual harm:

“They once again claim defamation without alleging who was defamed, what specifically was said, or how anyone suffered actual harm.”

They also note the primary claim revolves around Reynolds allegedly privately referring to Baldoni as a “predator,” a statement which, legally, is only defamatory if it can be proven false and made without belief in its truth.

In a sharp rebuke, a spokesperson for Reynolds added:

“Unlike Mr. Baldoni, who built his brand pretending to be a man who is ‘confident enough to listen’ to the women in his life, Ryan Reynolds actually is that man.”

Justin Baldoni Fires Back

Baldoni’s attorney, Bryan Freedman, swiftly countered Reynolds’ motion to dismiss, stating:

“His fingerprints have been all over this smear campaign against Justin and the Wayfarer team since day one.”

As part of the evidence, Baldoni’s legal team cited a July 2024 press conference where Reynolds jokingly said:

“I’ve realized that I’m too big to fail at this point, so I just crush my enemies and drink their blood.”
Though intended as humor, the quote is being used to suggest a mindset of domination and intimidation in line with Baldoni’s claims.

Blake Lively’s Motion to Dismiss—and the Next Chapter

While Reynolds fights to be removed from the lawsuit, Blake Lively is also seeking to dismiss Baldoni’s countersuit, describing it as “vengeful and rambling.”

In return, Baldoni’s legal team labeled her motion “abhorrent,” maintaining that the countersuit has substantial grounding and reflects serious reputational damage inflicted by the original claims.

What This Means for Industry Insiders

This case has drawn widespread attention from across the entertainment industry. It involves not just legal complexities, but also branding, power dynamics, and the fine line between personal belief and public defamation. For actors, producers, and creators alike, it highlights:

  • The legal risks of public commentary during disputes.
  • The importance of brand integrity and reputational protection.
  • The growing visibility of gender dynamics and accountability in the industry.

The trial is slated to begin in March 2026, and with A-list names involved, it’s poised to become one of the most-watched legal battles in Hollywood history.

Final Thoughts

As this high-profile case unfolds, it offers a cautionary tale for industry professionals: what you say—and how you say it—matters, especially when public perception and professional relationships are on the line.

John Cena Reveals Skin Cancer Battle & Urges Entertainment Pros to Prioritize Health

Denise Shaine A. De Borja
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John Cena Reveals Skin Cancer Battle & Urges Entertainment Pros to Prioritize Health

Takeaways for Entertainment Professionals:

  • John Cena was diagnosed with skin cancer twice, revealing the risks of long-term sun exposure without protection.
  • Early detection saved his life — he now advocates for regular dermatologist visits and daily sun protection.
  • Cena’s story serves as a wake-up call to actors, performers, and crew who work long hours in the sun.
  • He’s now partnered with Neutrogena to raise awareness and promote skin safety in the entertainment industry.

John Cena Opens Up About Skin Cancer and the Importance of Sun Safety

WWE legend and Hollywood actor John Cena has shared a deeply personal story about his battle with skin cancer — a reminder to all entertainment professionals about the real dangers of sun exposure on and off set.

The 47-year-old star, who announced he’ll retire from wrestling at the end of 2025, spoke candidly about his experience, revealing that he never used sunscreen for years — even after relocating from Massachusetts to sunny Florida in his early 20s.

“I was stubborn,” Cena told PEOPLE. “I didn’t want to have a routine and I also thought the problem would never reach me.”

Years of Sun Exposure Caught Up With Him

Cena admitted he fell in love with the sun but neglected his skin, a mistake that ultimately led to the discovery of two cancerous spots.

“I had a ton of exposure with minimal protection and it caught up with me.”

The first warning sign came during a routine visit to a dermatologist, where a cancerous spot on his right pectoral was found and removed. But the scare didn’t end there.

“I got a phone call saying I had to come back in,” Cena recalled. “That’s not the call you want to get.”

Fortunately, his dermatologist guided him through the process and encouraged him to take skin health seriously.

Second Diagnosis Left a Visible Reminder

A year after the first diagnosis, Cena had a second spot removed near his right shoulder. The marks from both procedures are still visible to fans who follow his WWE appearances.

“If you watch WWE, you’ll be able to see the white polka dot on the side of my chest and on my shoulder.”

A Changed Mindset & Advocacy for Skin Protection

Since the experience, Cena has drastically changed his attitude toward sun care. He’s now an advocate for daily sunscreen use and is teaming up with skincare brand Neutrogena to raise awareness.

“I’m at a great space in my life where that’s now important to me,” he said. “I wear [the scars] as a reminder to take the extra few seconds to protect yourself every day.”

Why This Matters for Entertainment Professionals

Whether you’re an actor filming under hot stage lights, a production assistant hustling outdoors, or a director scouting sun-drenched locations — your skin is constantly exposed. Cena’s experience is a reminder that no one is immune, and that prevention and early detection are key.

Quick Tips for On-Set Sun Safety:

  • Apply broad-spectrum SPF 30+ sunscreen before heading outside — and reapply every 2 hours.
  • Wear protective clothing and hats, especially during midday hours.
  • Schedule regular dermatologist checkups, especially if you spend a lot of time outdoors or under bright lighting.
  • Use shaded rest areas when filming on location to reduce continuous sun exposure.

A Human Story Behind the Stats

Skin cancer is the most common form of cancer in the U.S., and while the numbers are staggering, Cena emphasizes the human connection behind the data.

“The stats are overwhelming,” he said, “but I think the best way to hammer home a point is human-to-human connection.”

Final Thoughts

John Cena’s story is more than a celebrity health update — it’s a critical reminder for everyone in the entertainment industry to prioritize health just as much as their craft. Don’t wait for a wake-up call. Take care of your skin, get regular checkups, and lead by example on set.

Dolly Parton Stays True to Her Values in Sabrina Carpenter Collab

Denise Shaine A. De Borja
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Dolly Parton Stays True to Her Values in Sabrina Carpenter Collab

Takeaways for Entertainment Professionals:

  • Dolly Parton maintains her artistic integrity, setting clear boundaries in collaborations.
  • Collaborating with icons like Dolly can boost visibility—but authenticity is key.
  • Personal branding and self-presentation matter, both on and off stage.
  • Even legends stay busy creating, proving that consistency and dedication pay off.

Dolly Parton Opens Up About Staying True to Her Roots During Sabrina Carpenter Collaboration

In an industry often marked by compromise, Dolly Parton remains a shining example of staying true to your values—no matter how big the opportunity.

The legendary country music icon recently reflected on her duet with pop star Sabrina Carpenter, offering valuable insight for aspiring artists navigating collaboration in today’s entertainment world. Speaking with Knox News, Parton shared the advice she gave Carpenter before they recorded their version of “Please Please Please.”

“I don’t cuss. I don’t make fun of Jesus. I don’t talk bad about God,” Parton told Carpenter, firmly but kindly. “And I don’t say dirty words—on camera.”

That candid message speaks volumes about maintaining authenticity in a collaborative industry where blending styles is common but staying grounded can be rare.

Why Dolly’s Approach Matters for Entertainment Professionals

Whether you’re just starting your acting career, breaking into music, or trying to grow your presence behind the scenes, your personal brand is your currency. Parton’s unapologetic commitment to her beliefs reinforces the idea that knowing who you are—and standing by it—can elevate your career rather than limit it.

“I told her… now, I don’t cuss. I don’t make fun of Jesus.”
— Dolly Parton on setting boundaries in creative collaborations

This type of clarity builds trust, both with collaborators and your audience.

Collaborating Across Generations: Dolly on Sabrina, Beyoncé, and Miley

Dolly’s collaboration with Sabrina Carpenter is part of a larger pattern of cross-generational partnerships. In recent years, she’s worked with Beyoncé and her goddaughter Miley Cyrus, showing she’s not only relevant but also welcomed across genres.

“Sabrina was so sweet. And Beyoncé’s great. And Miley—you know I love her,” she said with a laugh.

These collaborations demonstrate the power of legacy artists connecting with new-age stars, proving that authenticity and adaptability can go hand-in-hand.

Behind the Glam: Dolly’s Creative Process and Style Philosophy

Despite being one of the best-selling artists of all time, Dolly admits she doesn’t listen to much music—because she’s constantly creating it.

“I don’t listen to a lot of music. I’m so busy writing it,” she told NYLON Magazine.
“Right now, I’m doing my life story as a musical, and I’ve written all the stuff for that.”

Even during her morning routine, Dolly is deeply immersed in her work. She uses the quiet moments while getting dressed to reflect, write, and prepare mentally for the day.

And when it comes to style, her philosophy is clear: dress in a way that lifts your confidence and enhances your strengths.

“If you feel good in what you’re wearing, you project good… If you feel like you look good, you do good.”

Lessons from Dolly for Aspiring Entertainers

Whether you’re heading to your first audition or managing a production team, here’s what Dolly’s experience can teach you:

  • Set creative boundaries early—and stick to them.
  • Choose collaborations that respect your values and help you grow.
  • Invest in your brand, including how you present yourself in person and online.
  • Stay busy creating. Consistency and discipline fuel longevity in entertainment.
  • Confidence is contagious—and it starts with how you feel about yourself.

Final Thoughts

Dolly Parton continues to be a guiding light in the entertainment industry—not just for her talent, but for her integrity, self-awareness, and timeless style. Her advice and example remind us that being authentic never goes out of style, and success is sweeter when it’s earned without compromise.

Michelle Obama on Love, Sacrifice, and Choosing Character Over Cash

Denise Shaine A. De Borja
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Michelle Obama on Love, Sacrifice, and Choosing Character Over Cash

Takeaways for Entertainment Professionals:

  • Success isn’t always immediate—believe in your partner’s potential.
  • Support systems fuel long-term dreams, especially in creative industries.
  • Real relationships endure challenges—including financial uncertainty.
  • Character and commitment often outweigh wealth, particularly in high-risk fields like entertainment.

Michelle Obama Reflects on Choosing Love Over Wealth Before Barack’s Rise to Fame

Before Barack Obama became the 44th President of the United States and a household name, he was a young man chasing big dreams—without much financial stability. In a candid conversation on her “IMO” podcast, former First Lady Michelle Obama opened up about the early stages of their relationship and what truly mattered to her in a partner.

Speaking alongside her brother and co-host, Craig Robinson, the topic turned to money and relationships. When asked if she could be attracted to someone who wasn’t financially stable, Michelle’s response was refreshingly honest:

“Uh, I married one.”

Building a Relationship on Belief, Not Bank Accounts

Michelle shared that she met Barack in 1989 while working at the prestigious Sidley Austin LLP law firm in Chicago. At the time, she had already established herself in the corporate world, while Barack was still figuring out his path.

Despite the financial imbalance, Michelle saw something more valuable in him—vision, resilience, and support.

“I left my corporate firm when I met Barack. I had someone who said, ‘I got your back.’ That’s when I said, ‘I would rather have that in a partner than a higher income.’”

Her message is a powerful reminder, especially for aspiring actors, filmmakers, and creatives navigating uncertain paths: true partnership means growing through the grind, not just celebrating success.

The Early Years: Hardships, Love, and Sacrifice

Michelle and Barack’s relationship wasn’t all romance and rose-colored moments. In fact, the former First Lady has been candid about the struggles they faced, particularly during their early years juggling careers and raising their two daughters, Malia and Sasha.

Speaking to Revolt TV in 2022, she admitted:

“I couldn’t stand Barack when our daughters were young because I felt like I was carrying the load while we both worked on our careers.”

She continued with a profound take on long-term relationships:

“Marriage isn’t 50/50—ever. Sometimes I’m 70, he’s 30. But guess what? We’ve been married 30 years. I would take 10 bad years over 30.”

That mindset—persistence through imbalance—resonates deeply within the entertainment industry, where relationships are often tested by ambition, long hours, and financial pressure.

From Law Firm to the White House: A Journey Fueled by Mutual Support

Barack Obama proposed to Michelle in 1991, just two years after they met. They tied the knot in 1992 and began building a life rooted in shared purpose. By 2004, Barack’s political career gained traction when he was elected Illinois state senator. In 2008, he made history as the first African-American president of the United States.

Through it all, Michelle remained a steadfast partner, even as public life brought intense scrutiny and personal sacrifices.

For those in the entertainment world, Michelle and Barack’s story is a reminder that careers may fluctuate, but commitment keeps the foundation strong.

Addressing the Rumors: Still Standing, Still Strong

Despite recent rumors surrounding their marriage—such as Barack attending events solo—reports suggest there’s no cause for alarm. According to Page Six, Michelle has simply shifted away from her high-profile D.C. lifestyle, opting for more privacy and focus on her personal projects.

Why This Matters to Creatives and Entertainment Professionals

Michelle Obama’s story isn’t just about politics or romance—it’s about betting on potential, navigating uncertainty, and choosing partners who see your worth even before the spotlight hits. For aspiring actors, writers, and directors, these values are vital both on and off the stage.

Whether you’re building your reel, writing your next script, or hustling between gigs, surround yourself with people who believe in your journey—not just your destination.

Final Thoughts

Michelle Obama’s reflections remind us that true success is often rooted in sacrifice, belief, and shared struggle. For anyone pursuing a career in entertainment, it’s a testament to the power of choosing character, not just credentials.

YouTube Creators Targeted in Huge Phishing Attack—Here’s How to Stay Safe

Brent Antonio
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YouTube Creators Targeted in Huge Phishing Attack—Here’s How to Stay Safe

Key Takeaways:

  • Over 200,000 YouTube creators were hit by a phishing attack in late 2024.
  • Attackers used fake files on OneDrive to steal login details.
  • Spikerz, a security company, offers a three-layer protection plan.
  • They got $7 million to expand and improve their services.
  • AI is making security challenges worse, so protection is crucial.

Imagine spending years building your YouTube channel, only to lose it all in a snap. That’s what happened to over 200,000 creators in late 2024. A massive phishing attack swept through the YouTube community, and it was pretty sneaky. The attackers sent fake files that looked like important documents, but they were actually traps. Once opened, these files unleashed malware that stole passwords and gave hackers control. This incident shows how vulnerable creators are in the digital world.

Who’s Helping Creators Stay Safe?

Enter Spikerz, a company from Tel Aviv, founded in 2022. They specialize in protecting social media accounts, especially for creators and brands. Spikerz believes your online presence is as valuable as a physical store. Just as you lock your doors, you need to protect your online assets.

How Does Spikerz Work?

Spikerz uses a three-layer security approach:

  1. Advanced Hacking Prevention:
  2. Anti-Phishing: They monitor messages and comments to stop scams.
  3. Secure Infrastructure: They don’t rely on your phone or email for security, using the cloud instead.
  4. Login Monitoring: If someone unusual tries to log in, they’re blocked instantly.
  5. Permission Management:
  6. Access Visibility: They track who can access your accounts and what they can do.
  7. Team Transitions: If a team member leaves, Spikerz ensures they can’t access your account anymore.
  8. Team Security: They make sure everyone with access is safe from hacks.
  9. Community Integrity Protection:
  10. Content Moderation: They filter out hate speech and spam.
  11. Impersonation Detection: They spot fake accounts copying your name or logo.
  12. Bot Monitoring: They stop fake engagement that hurts trust.

How Do Creators Use Spikerz?

Getting started with Spikerz is easy—just three clicks. Once connected, they scan your account for risks like bad links or fake followers. You can choose how much automation you want, like automatically removing bad comments. Spikerz also lets you tailor filters, like blocking ticket scams in comments.

Spikerz’s Big Funding Boost

Spikerz recently got $7 million to grow faster. They’ll use this money to:

  • Improve their security tech.
  • Expand their marketing to reach more creators.
  • Enhance customer support.

They’re focusing on North America, Europe, Latin America, Australia, and the UK.

The Future of Security in the Creator Economy

The threat landscape is changing, especially with AI. Generative AI makes it easier for attackers to create personalized, large-scale attacks. Naveh Ben Dror, Spikerz’s CEO, highlights three main threats:

  • Sophisticated Phishing: Stealing passwords without hacking.
  • Team Vulnerabilities: Risks from team members.
  • Community Trust Threats: Scammers targeting your audience.

Why Creators Need to Take Charge

Social platforms offer basic security, but it’s not enough. Just like you wouldn’t rely solely on police for home security, creators need extra protection. Spikerz is like your digital alarm system, giving you peace of mind.

The AI Security Challenge

AI is a double-edged sword. While it can create deepfakes and other threats, it also helps companies like Spikerz detect dangers. The race between hackers and security firms is on. As AI advances, staying protected becomes more complex, making tools like Spikerz essential.

Final Thoughts

If you’ve built something valuable online, protect it. With phishing attacks on the rise and AI making threats smarter, security is no longer optional. Spikerz is here to help you guard your digital world. Stay safe out there!

BBC Drops Ad Plans for Podcasts After Backlash

Brent Antonio
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BBC Drops Ad Plans for Podcasts After Backlash

Key Takeaways:

  • BBC scraps plan to add ads on its podcasts and radio shows on third-party platforms.
  • Decision comes after backlash from media companies and Gary Lineker’s podcast firm.
  • BBC aims to support the UK audio sector and focus on international growth.
  • Podcast ads could have hurt small producers and crowded the market.

The BBC has decided not to add ads to its podcasts and radio shows on platforms like Spotify or Apple Podcasts. This decision comes after other media companies, including soccer legend Gary Lineker’s podcast firm, pushed back against the idea.

The BBC said, “We’ve listened to feedback and decided not to add ads to our licence-fee-funded shows on third-party podcast platforms in the UK.” They also promised to keep supporting the audio sector and invest in great ideas.

Why Did the BBC Want Ads?

The BBC, funded by licence fees, has been dealing with financial struggles. They wanted to boost income by adding ads to popular shows like The Archers and Desert Island Discs. However, critics argued this could take ad money away from smaller podcasters and make the market too crowded.

Why Did They Change Their Minds?

Media companies, including Lineker’s Goalhanger, opposed the plan. In a letter to the government, they warned that BBC ads could badly hurt the UK podcasting market, which made £76 million in 2022.

Goalhanger, the UK’s largest independent podcast group, feared the BBC would dominate ad revenue, leaving little for smaller players. They produce hits like The Rest Is Politics and The Rest Is History, with over 400 million downloads last year.

What Now for the BBC?

The BBC will focus on growing its Sounds platform and finding new ways to make money internationally. They might release podcasts on their own platform first before sharing them elsewhere.

Matt Payton of Radiocentre said, “This decision protects UK podcast businesses and keeps things fair for everyone.”

Gary Lineker’s Podcast Empire

Lineker’s Goalhanger started in 2014 and shifted focus solely to podcasts in 2019. Their earnings jumped from £590,000 in 2023 to £2.03 million in 2024.

Tony Pastor, co-founder of Goalhanger, said, “We stopped making TV shows to focus on podcasts because the growth is huge, and TV is struggling.”

BBC’s Next Steps

While dropping UK ads, the BBC aims to grow commercially abroad and strengthen its Sounds platform. This move keeps the UK podcast market fair and helps smaller creators thrive.

This decision shows the BBC is listening to concerns and aiming to support the audio industry while finding new ways to grow.

TikTok Shop Expands to Europe Amid US Uncertainty

Brent Antonio
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TikTok Shop Expands to Europe Amid US Uncertainty

Key Takeaways:

  • TikTok Shop is launching in France, Germany, and Italy next Monday.
  • The platform is expanding quickly in Europe after success in the UK.
  • TikTok Shop is also planning launches in Japan and Brazil soon.
  • Despite challenges in the US, the platform is performing well there.
  • Gen Z is leading the way in using TikTok Shop for purchases.

TikTok Shop Is Going Big in Europe

TikTok Shop, a popular e-commerce platform, announced big plans to expand into three more European countries: France, Germany, and Italy. This move comes as the company is dealing with challenges in the US, where it might have to find a US buyer to stay operational.

The platform has already been doing well in the UK since 2021, and now it’s aiming to grow even faster in these new markets. “We’re excited to bring TikTok Shop to France, Germany, and Italy. We’re already working with local merchants to get their products ready for our users,” said Jan Wilk, head of operations at TikTok Shop UK.

Wilk believes that the platform will grow faster in these new countries than it did in the UK because the concept is no longer new. “Four years ago, when we launched in the UK, this kind of social commerce was very new. Now, people are more familiar with it, so we expect a faster adoption,” he added.

New Partnerships and Services

TikTok Shop is teaming up with big names in Europe to make its launch successful. In France, the platform is working with Carrefour, a well-known supermarket chain. In Germany, it’s partnering with AboutYou, a fast-fashion retailer. These partnerships will help TikTok Shop offer a wide range of products to its users.

Additionally, TikTok Shop is bringing its “Fulfilled by TikTok” service to Germany. This service handles storage, packing, and shipping for sellers, making it easier for them to focus on sales. The service was first introduced in the UK in 2023 and has been a huge success.

Global Expansion Continues

The expansion into France, Germany, and Italy is part of TikTok Shop’s bigger plan to go global. The platform recently launched in Spain and Ireland in December, bringing its total presence to more than 10 countries worldwide.

But Europe is not the only focus. TikTok Shop is also looking to Asia and South America. The company plans to launch in Japan by June and in Brazil later this year. To support this growth, TikTok Shop is hiring new team members in Tokyo and São Paulo.

Growing Product Range

TikTok Shop is known for offering discounted items, but the platform is now working to offer more variety. “We want to have a wide range of products at different price points,” said Wilk. For example, TikTok Shop UK has even sold second-hand Birkin bags, which are luxury items, showing that the platform is not just for cheap goods.

This strategy is helping TikTok Shop stand out in the competitive e-commerce world.

US Performance Despite Challenges

In the US, TikTok Shop launched in September 2023 and has been performing well despite regulatory challenges. According to Bloomberg Second Measure, TikTok Shop’s January sales increased by 153% compared to the previous year, outpacing competitors like Shein and Temu.

A recent survey by PartnerCentric found that 37% of TikTok users in the US have made at least one purchase on TikTok Shop in the past six months. On average, users spent $59 per purchase and made about 12 purchases a year.

Meanwhile, the US Supreme Court has required TikTok to be sold to a US buyer by April, though President Trump has delayed enforcement by 75 days. Despite this uncertainty, TikTok remains available on US app stores and has recently returned to Google Play and Apple’s App Store.

Shopping Patterns Show Gen Z Leads the Way

TikTok Shop’s success is largely driven by Gen Z, who are the biggest users of the platform. According to the PartnerCentric survey, 61% of Gen Z users have made purchases on TikTok Shop, compared to 40% of Millennials and 20% of Gen X.

The average Gen Z user spends $46 per purchase, and nearly one-third of their purchases are influenced by recommendations from influencers on TikTok.

In the UK, TikTok Shop has seen a 27% increase in shoppable videos from January 2023 to November 2024, showing the growing popularity of social commerce.

Conclusion

TikTok Shop is quickly becoming a major player in the e-commerce world. With its expansion into France, Germany, and Italy, the platform is solidifying its presence in Europe. At the same time, it’s making big moves in Asia and South America.

Despite challenges in the US, TikTok Shop is performing well, driven by Gen Z users who love the convenience and social aspect of shopping on the platform. With its growing product range and global expansion plans, TikTok Shop is set to continue its success in the coming years.

YouTube Set to Become the Biggest Media Company by 2025

Brent Antonio
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YouTube Set to Become the Biggest Media Company by 2025

Key Takeaways:

  • YouTube is expected to surpass Disney as the largest media company by 2025.
  • YouTube generated $54.2 billion in revenue in 2024, trailing only Disney.
  • If YouTube were a standalone business, it could be worth between $475 billion and $550 billion.
  • YouTube now accounts for 11.6% of time spent watching TV in the U.S.
  • Adults aged 65+ are now 15.4% of YouTube’s audience, nearly doubling in two years.
  • YouTube’s subscription revenue, including YouTube Premium and Music, topped $15 billion in 2024.
  • YouTube TV has over 8 million subscribers and could become the leader in streaming by 2026.

YouTube’s Rise to the Top

In 2025, YouTube might become the biggest media company in the world, passing Disney. This news comes from MoffettNathanson, a Wall Street research firm. Right now, YouTube is already the second-largest media company, with $54.2 billion in revenue in 2024. Disney is still ahead, but only if you don’t count its theme parks and merchandise.

YouTube has been around for 20 years and is owned by Google. It’s not just popular for videos—it’s also making a lot of money. Michael Nathanson, a top analyst, says YouTube is becoming the leader in both engagement and revenue.

What Is YouTube Worth?

If YouTube were its own company, MoffettNathanson estimates it could be worth between $475 billion and $550 billion. That’s about 30% of Google’s parent company, Alphabet’s, current value. This estimate is based on how other companies like Netflix, Meta, and Disney are valued compared to their revenue.

In February 2025, YouTube became the #1 source of TV content in the U.S., beating traditional TV giants like Disney, Fox, and Netflix. This is the second time in a year that YouTube has taken the top spot.

YouTube’s Growing Audience

YouTube is getting more popular, and its audience is changing. While people of all ages use the platform, older adults (65+) are spending almost twice as much time on YouTube as they did two years ago. Today, this age group makes up 15.4% of YouTube’s viewers, almost as much as kids aged 2-11 (16.9%).

February 2025 was YouTube’s best month yet, with 11.6% of all TV-watching time in the U.S. dedicated to the platform. Streaming now makes up 43.5% of TV viewership, almost catching up to traditional TV, which is at 44.4%.

Making Money on YouTube

YouTube makes money from ads and subscriptions. In 2024, its ad revenue was $36.15 billion, up 15% from the previous year. Subscription services like YouTube Premium, YouTube Music, and YouTube TV also brought in over $15 billion.

YouTube now has 125 million subscribers for its Premium and Music services, up from 100 million a year ago. MoffettNathanson expects subscription revenue to grow faster than ad revenue as more people sign up.

In 2024, YouTube made $7.8 billion in operating income, with a 14% profit margin. By 2027, this could grow to $13.8 billion with an 18% margin.

The Future of TV on YouTube

More people are watching YouTube on TV screens. Neal Mohan, YouTube’s CEO, says users watch over 1 billion hours of YouTube on TVs every day.

YouTube TV, which has over 8 million subscribers, could become the leader in streaming by 2026. As traditional cable companies lose viewers, YouTube TV is expected to grow even more. This could also help YouTube negotiate better deals for content and possibly raise prices.

What’s Next for YouTube?

Michael Nathanson believes YouTube has a lot of room to keep growing. It’s not just about making more money from ads and subscriptions—it’s also about expanding into new areas, like becoming the top streaming platform.

If YouTube pulls this off, it could become even more dominant in the media world. With its massive audience and growing revenue, YouTube is on track to be the biggest media company by 2025.

YouTube’s journey from a small video-sharing platform to a global media giant is impressive. With its focus on innovation and reaching new audiences, YouTube is proving that it’s here to stay—and lead.

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