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TikTok Deal Faces New Challenges

Key Takeaways:

  • China says any TikTok deal must follow Chinese laws.
  • The U.S. extended the deadline for ByteDance to sell TikTok’s U.S. operations.
  • Trade tariffs and technology export rules are causing delays.
  • Several companies are interested in buying TikTok.

What’s Happening with TikTok?

TikTok, a super popular app for short videos, is in the middle of a big deal. The U.S. government wants ByteDance, the company that owns TikTok, to sell TikTok’s U.S. operations. But things are getting complicated.

China recently said that any deal involving TikTok must follow Chinese laws. This includes rules about exporting technology. China’s government has to approve any tech exports.

The U.S. gave ByteDance more time to sell TikTok. The new deadline is in late 2024. If ByteDance doesn’t sell TikTok by then, the app could be banned in the U.S.


Why Is This Deal So Difficult?

The deal is stuck because of trade issues between the U.S. and China. The U.S. recently announced new tariffs, which are like taxes on imports. These tariffs affect goods from China.

ByteDance told the U.S. government that China won’t approve the TikTok deal until trade issues are resolved. President Trump said, “We were close to a deal, but then China changed it because of tariffs.”

He also said that if he lowered the tariffs, China would quickly approve the deal. This shows how powerful tariffs are in these negotiations.


Who Might Buy TikTok?

Several companies are interested in buying TikTok’s U.S. operations. Some of the potential buyers include:

  • AppLovin, a company that helps apps grow.
  • Amazon, the big online shopping company.
  • Reid Rasner, an entrepreneur from Wyoming.
  • Alexis Ohanian, co-founder of Reddit, and Frank McCourt, a billionaire investor.
  • Perplexity AI, a startup that works on search engines.
  • Steven Mnuchin, a former U.S. Treasury Secretary.

What’s the Proposed Plan?

The plan that was almost agreed upon would create a new U.S.-based company for TikTok. Here’s how it would work:

  • New investors would own 50% of the company.
  • ByteDance’s existing U.S. investors would own about 30%.
  • ByteDance would keep just under 20%.

This plan would give ByteDance less control while keeping TikTok in the U.S.


Why Is China Concerned?

China is worried about how the deal is happening. They don’t want the U.S. to force ByteDance to sell TikTok unfairly. China says it opposes any deal that ignores market rules or damages the rights of companies.

ByteDance’s algorithm, which makes TikTok so popular, is a key part of the deal. China has a law that says exporting technology like this algorithm requires government approval.


What’s Next for TikTok?

The extended deadline gives more time for buyers to make offers. However, the deal still faces big challenges.

The U.S. and China need to agree on trade and tariffs before anything can move forward. Until then, TikTok’s future in the U.S. remains uncertain.


Conclusion

TikTok’s story is getting more dramatic. The app’s future depends on how the U.S. and China handle trade and technology rules. While several companies are ready to buy TikTok, the deal is stuck because of tariffs and Chinese laws.

Only time will tell if TikTok will stay in the U.S. or if it will disappear from American phones. One thing is clear: this is a big struggle between two powerful countries and a popular app loved by millions.

Amazon Launches Creator Connections Program: Empowering Influencers and Brands

Key Takeaways:

  • Amazon’s Creator Connections helps influencers partner with brands for monetization.
  • Creators earn commissions through Affiliate+ campaigns.
  • Brands can set budgets, timelines, and commission rates.
  • Program includes tools like direct messaging and performance tracking.
  • Educational resources and events support creators.
  • Influencer marketing drives significant purchases on Amazon.

Amazon is doubling down on the creator economy with its new Creator Connections program. Designed for influencers and brands, this initiative aims to make it easier for creators to earn money while helping brands promote their products.

How It Works

Imagine a platform where brands and influencers can team up effortlessly. That’s what Creator Connections offers. It’s part of Amazon’s bigger plan to support creators.

Here’s how it works:

  1. Brands Create Campaigns: Brands can set up campaigns with specific budgets, timelines, and commission rates.
  2. Creators Join In: Influencers can browse and join campaigns that fit their audience and content style.
  3. Earn Commissions: Creators earn money when their audience buys the promoted products during the campaign period.

A Closer Look at Affiliate+

Affiliate+ is the heart of Creator Connections. It’s a self-service tool that connects brands with creators. Creators can choose campaigns that match their niche and earn bonus commissions on top of Amazon’s standard affiliate rates.

For example, if a creator promotes a product and their followers buy it, the creator gets a cut of the sale. This makes it easier for influencers to make money while promoting products they believe in.

Getting Started

Signing up for Creator Connections is straightforward. Here’s what creators need to do:

  1. Build a Profile: Creators add photos, profile info, and tags to help brands find them.
  2. Browse Campaigns: Creators can filter campaigns based on their preferences, like commission rates or dates.
  3. Accept Campaigns: Once a creator accepts a campaign, they get unique affiliate links to track their performance.

Content Rules and Payments

Amazon has clear rules for creators.

  • Disclosures Are a Must: Creators must clearly state when content is sponsored, using terms like “Sponsored” or “Ad.”
  • Creative Freedom: While creators can’t use Amazon’s guidelines, they still own their content.
  • Strike System: If creators don’t follow the rules, they can get strikes. Three strikes, and they’re out of the program.

Payments are processed about 60 days after the campaign ends. Creators can get paid via direct deposit, gift cards, or checks.

Tools for Success

Amazon wants creators to succeed. That’s why they’ve rolled out tools like Creator University and Creator Connect.

  • Creator University: Offers videos, articles, and workshops to help creators improve their content.
  • Creator Connect: Holds in-person events where creators and brands can network, especially around big shopping events.

Why It Matters

Influencer marketing is a big deal for Amazon. Studies show that most social media users buy products recommended by influencers, and Amazon is their go-to platform.

  • 62% of UK users have bought products after seeing influencer recommendations, with most of those purchases on Amazon.
  • In the U.S., 59% of social media users have made influencer-inspired purchases, and 94% of those were on Amazon.

Influencers themselves are also big Amazon shoppers, buying twice as often as regular users.

Communication Made Easy

The platform includes a direct messaging feature. Creators and brands can chat about campaign details, making collaboration smoother.

Tracking Success

Creators can monitor their performance through the platform. They get details on clicks, sales, and earnings, all updated regularly.

The Future of Influencer Marketing

Amazon’s Creator Connections is a win-win for everyone. Creators get more ways to earn, brands get better marketing, and customers discover products they love.

With tools, education, and support, Amazon is empowering creators to thrive. If you’re an influencer looking to grow your earning potential, this program is worth checking out.

The Bottom Line: Amazon’s Creator Connections is here to help influencers and brands work together seamlessly. With its user-friendly tools and focus on performance, it’s shaping the future of influencer marketing.


This program is another step in Amazon’s mission to support creators and brands alike, making it easier for everyone to succeed in the creator economy.

Creators Guild Launches New Tool to Protect Content Creators’ Rights

Key Takeaways:

  • Creators Guild of America (CGA) releases a new contract add-on called the CGA Rider.
  • It helps protect creators’ legal and creative rights when working with brands or agencies.
  • Addresses issues like timely payments, content ownership, and reuse of work.
  • Backed by big names like Linktree, Whalar Group, and Beacons.
  • Aims to make the creator economy fairer and more transparent.

If you’re a content creator, you know how hard it can be to protect your work and get fair treatment. Whether you’re making videos, writing, or designing, it’s easy to feel like you’re not in control. But now, the Creators Guild of America (CGA) has stepped in to help. They’ve just released something called the CGA Rider, a tool that could change how creators work with brands and agencies.

What Is the CGA Rider?

The CGA Rider is like a superhero cape for your contracts. It’s a document you can add to any contract you sign with a brand or agency. Its job is to make sure you’re treated fairly and your rights are protected. Think of it as a shield that keeps you safe while you focus on creating awesome content.

So, what does it actually do? Well, it covers some really important stuff:

  1. Timely Payments: It makes sure you get paid on time. No more waiting forever for your money.
  2. Content Ownership: It says you own the stuff you create, even after you’ve worked with a brand.
  3. Revisions and Approval: It gives you a say in how your work is changed or used again in the future.
  4. Credits: It ensures you get proper credit every time your work is shared publicly.

And there’s more. The CGA Rider also requires brands to ask your permission before using your name, image, or likeness. Plus, they have to share performance data if you ask for it. Oh, and they can’t use your content to train AI systems without your okay.

Why Do Creators Need This?

Most creators are solo operators. They don’t have big teams or lawyers to fight for them. Early in their careers, they might feel pressured to sign any deal they’re offered, just so they can get their foot in the door. But that can lead to problems down the line.

Daniel Abas, the founder of CGA, put it this way: “Most creators are independent operators, working with tight budgets and demanding timelines. Many are without legal or talent representation, especially early in their careers, and commonly feel pressure to sign any agreement put in front of them, lest they lose a rare opportunity.”

This is where the CGA Rider comes in. It’s like having a lawyer in your corner, even if you can’t afford one. It makes sure you don’t have to sign something that’s not fair just because you’re eager to work.

Who’s Backing This?

The CGA Rider isn’t just some small idea. Big names in the creator economy are already on board. Companies like Linktree, Whalar Group, Beacons, and others are supporting this initiative. They believe it’s a step toward making things fairer for everyone.

Neal Jean, the CEO of Beacons, said, “Beacons is proud to support the Creators Guild of America and their industry-standard creator contract. Together, we’re setting the stage to ensure transparency and fairness in brand sponsorships, which make up the majority of Creators’ income.”

When brands agree to use the CGA Rider, they get something called the CGA Shield. It’s like a badge they can show creators, saying they’re committed to treating them fairly.

The Bigger Picture

Right now, the creator economy is growing fast, but it’s also getting more complicated. Creators are facing issues like stolen intellectual property, unpaid invoices, and messy contract disputes.

Experts say these problems are getting worse. Tyler Chou, a lawyer who specializes in helping creators, has heard too many horror stories. “I have so many creators coming to me telling me about how their IP is getting stolen or six-figure brand deals not getting paid,” he said in an interview.

And it’s not just a local issue. The creator economy is global, so these problems cross borders. Eric Farber of Creators Legal noticed that 2024 saw more lawsuits involving creators. “It’s cross-border because the creator economy is global,” he said.

What’s Next for CGA?

The CGA Rider is just the beginning. The Creators Guild of America has big plans for 2025. They’re working on more tools to help creators, like ways to officially credit their work and certify their content. They’re also launching an event series called “Created By” to bring creators together and celebrate their work.

Daniel Abas sees this as part of a bigger movement. “In creators’ decentralization and independence, we are starting to grasp the faint outlines of the future of work itself. The CGA Rider is the first step in a process that’s going to ensure that ‘Creator’ becomes a recognized and sustainable career open to anyone with good content and a strong work ethic.”

What Does This Mean for You?

If you’re a creator, the CGA Rider is great news. It means you have more power to protect yourself and your work. You don’t have to feel like you’re at the mercy of brands or agencies. With tools like this, you can focus on what you do best—creating amazing content.

And if you’re a brand or agency, embracing the CGA Rider is a way to build trust with creators. It shows that you’re committed to fairness and transparency.

Final Thoughts

The creator economy is changing fast, and it’s exciting to see organizations like the CGA stepping up to support creators. With tools like the CGA Rider, the future of work is starting to look more fair and sustainable for everyone.

So, whether you’re just starting out or you’ve been creating for years, this is something to keep an eye on. Together, we can make the creator economy a better place for everyone.


This is exciting news for creators everywhere. Let’s make sure your voice is heard and your work is protected. The future is bright!

NAB Launches Creator Council to Empower Digital Content Makers

The National Association of Broadcasters (NAB) just announced something big for creators! They’ve launched the NAB Creator Council, a new group designed to help creators have a bigger say in the industry. This was revealed at the 2025 NAB Show in Las Vegas, which wrapped up on April 9. Let’s dive into the details!


Key Takeaways

  • NAB Creator Council launched to support creators and shape NAB’s engagement with the creator economy.
  • Founding members include Dylan Huey, Shira Lazar, Nicki Sun, Travis W. Keyes, and Blair Imani.
  • Record attendance at 2025 NAB Show: 55,000 people from 160 countries, with 26% from outside the U.S.
  • The council will help improve NAB’s offerings for creators, including future events like the 2025 NAB Show New York (October 22-23).
  • The 2026 NAB Show dates are set for April 18-22, 2026, in Las Vegas.

What Is the NAB Creator Council?

The NAB Creator Council is a group of influential creators and thought leaders who will advise NAB on how to better support the creator community. The goal is to help NAB understand what creators need and how they can thrive in the ever-changing media landscape.

Dylan Huey, CEO of REACH, shared that this council is all about bridging the gap between traditional media and digital creators. “We want to make sure creators have a voice in shaping the future of media,” he said.

Shira Lazar, founder of “What’s Trending” and “Creators 4 Mental Health,” added, “Creators have been looking for support, from business resources to protections. This council makes sure we’re heard.”


Who’s on the Council?

The founding members of the NAB Creator Council are some pretty big names in the creator space:

  • Dylan Huey (CEO of REACH)
  • Shira Lazar (Founder/CEO of “What’s Trending” and “Creators 4 Mental Health”)
  • Nicki Sun (CEO, Host, and Creative Director of Nicki Sun Media)
  • Travis W. Keyes (Photographer and Filmmaker)
  • Blair Imani (Creator and Host of “Smarter in Seconds”)

These creators bring a mix of expertise, from social media and mental health advocacy to filmmaking and photography. Together, they’ll help NAB create programs and resources that actually help creators grow their careers.


Why Does This Matter?

The creator economy is booming, and it’s changing how we make, share, and consume content. According to Karen Chupka, NAB’s EVP of Global Connections and Events, “The creator economy is redefining entertainment and media.”

By launching this council, NAB is showing it’s serious about supporting creators. Instead of just inviting creators to events, they’re giving them a seat at the table to drive real change.


Record Attendance at the 2025 NAB Show

This year’s NAB Show was a huge success, with 55,000 people attending from 160 countries! That’s a lot of people passionate about media and broadcasting.

One cool stat: 26% of attendees were from outside the U.S., showing how global this industry is. Plus, 53% of attendees were first-timers, meaning lots of new faces and fresh ideas at the event.


What’s Next for the Creator Council?

The NAB Creator Council will focus on improving NAB’s offerings for creators. This includes things like:

  • Business benefits for NAB members.
  • Opportunities at future events, like the NAB Show.

The council’s feedback will help shape how creators engage with NAB events, starting with the 2025 NAB Show New York, happening October 22-23.

And if you’re already looking ahead, mark your calendars for the 2026 NAB Show, set for April 18-22, 2026, in Las Vegas.


Conclusion

The NAB Creator Council is a big step forward for creators everywhere. By bringing together talented individuals from the creator economy, NAB is showing it’s committed to supporting the next generation of content makers.

With record attendance at the 2025 NAB Show and exciting plans for future events, this is an exciting time for anyone in media and broadcasting. Whether you’re a seasoned creator or just starting out, NAB is making sure your voice is heard. Stay tuned for more updates, and who knows? You might just see yourself at the next NAB Show!

Snapchat Introduces Snap School Sponsorships for Advertisers

Snapchat has just introduced a new initiative called Snap School sponsorships, which offers brands a unique way to collaborate with content creators through interactive workshops. This program is designed to help advertisers connect with both emerging and established creators, offering them a platform to learn and grow together.

Key Takeaways:

  • Snap School Sponsorships: Snapchat’s new program allows brands to sponsor workshops where creators can learn and network.
  • Clinique’s Success: The cosmetic brand saw significant engagement and partnerships through early events.
  • Complementary Programs: This initiative works alongside other Snapchat programs to enhance creator-brand collaborations.

Snap School: A New Way for Brands to Connect

Snapchat’s Snap School is more than just a workshop—it’s a chance for brands to engage with creators in a meaningful way. Since 2022, Snapchat has hosted over 50 such events globally, focusing on content creation, engagement strategies, and monetization tips. Now, they’re offering 22 sponsorship slots through 2025, giving brands more opportunities to participate.

Jim Shepherd, Director of Content & Global Creator Partnerships at Snap Inc., expressed excitement about this initiative, highlighting the vibrant creator community that brands can tap into. This program not only benefits advertisers but also enriches the creator ecosystem.

Clinique’s Engaging Experience

Clinique was one of the first brands to try Snap School sponsorships, participating in events in July 2024 and February 2025. The most recent event attracted over 75 creators, resulting in partnerships with notable Snap Stars like Joseph Arujo and Zaina. The event featured a game show format, experiential activities, and AR features, showcasing how brands can creatively engage with their audience.

Part of a Broader Strategy

Snap School sponsorships complement Snapchat’s existing programs, such as the Snap Star Collab Studio, which connects brands with top creators. This initiative is part of a larger strategy to enhance creator tools and platform safety, especially for the 20 million U.S. teens using Snapchat.

Snapchat’s Growth and Potential

In late 2024, Snapchat reached 443 million daily active users and $1.37 billion in revenue, showing significant growth. Content engagement is up by 25%, with features like Spotlight attracting over 500 million users. These stats highlight the platform’s potential for advertisers aiming to reach a large and engaged audience.

Conclusion

Snapchat’s Snap School sponsorships offer a fresh way for brands to connect with creators, enhancing both creator growth and brand reach. With its growing user base and interactive initiatives, this program is an attractive opportunity for advertisers to engage organically across platforms. Brands considering this option can look forward to creative collaborations and expanded audience engagement.

“Regretting You” is Now Filming in Georgia

Key Takeaways:

  • Paramount’s Regretting You is now filming in Atlanta, GA.
  • Directed by The Fault in Our Stars’ Josh Boone, based on Colleen Hoover’s bestselling novel.
  • Stars Allison Williams, McKenna Grace, Dave Franco, and Scott Eastwood.
  • The film is set to release in theaters on October 24, 2025.
  • Casting opportunities may arise as production continues in Georgia.

Production is officially underway for Regretting You, the latest film adaptation of Colleen Hoover’s bestselling novel—and it’s happening right in the heart of Georgia. The upcoming Paramount Pictures feature began filming on March 3, 2025, in Atlanta and is set for theatrical release on October 24, 2025.

A New Chapter for Hoover’s Fans—and for Georgia Film

Based on Hoover’s 2019 novel, Regretting You dives deep into the emotional dynamics of a fractured mother-daughter relationship following a devastating tragedy. While the book is set in a small Texas town, the film is taking full advantage of Georgia’s booming film industry and scenic versatility, using the Atlanta metro area as its cinematic backdrop.

According to ProductionList.com, the adaptation will bring “a real-life depiction of mother-daughter wrangling at its rawest” to the screen.


Who’s Behind the Camera?

Josh Boone, best known for The Fault in Our Stars, is directing the film. Boone also penned the current script, building upon an earlier draft written by Susan McMartin (After). The project is backed by Constantin Film, with an experienced team of producers including:

  • Robert Kulzer
  • Brunson Green
  • Anna Todd (After)
  • Flavia Viotti

Notably, Colleen Hoover, Allison Williams, Dave Franco, and McKenna Grace are also serving as executive producers—a clear sign of the creative synergy behind this adaptation.


The Cast: A Blend of Rising Stars and Established Talent

The emotional weight of the story rests on Allison Williams (Girls, M3GAN) who plays Morgan Grant, a mother grappling with loss, secrets, and the challenges of raising a teenage daughter. Rising star McKenna Grace (The Handmaid’s Tale, Ghostbusters: Afterlife) portrays Clara, Morgan’s daughter, navigating grief in her own complex way.

The film also features:

  • Dave Franco as Jonah
  • Mason Thames as Miller
  • Scott Eastwood, whose role remains under wraps
  • Willa Fitzgerald, with a yet-to-be-revealed character
  • Clancy Brown—a Hollywood legend with credits like The Mandalorian, Shawshank Redemption, and the iconic voice of Mr. Krabs from SpongeBob SquarePants

Fun Fact: Clancy Brown appeared as Burg in The Mandalorian Season 1, Episode 6—a nod to his impressive sci-fi and fantasy resume.


What This Means for Aspiring Talent

With Georgia’s continued rise as a production hub, Regretting You adds to the growing list of high-profile films choosing the state for principal photography. This presents potential casting opportunities for local talent—both on-screen and behind the scenes.

Actors, background performers, and crew members looking to break into the industry should keep an eye on local casting calls tied to this production. Project Casting will keep you updated with any open calls related to Regretting You.


Colleen Hoover’s Cinematic Momentum

This marks Hoover’s second major film release following the success of It Ends With Us, which was adapted by Sony and released in August 2024. That film was a box office hit, pulling in over $350 million globally, and opened doors for more of her work to hit the big screen.

With Regretting You, fans can expect another emotionally charged, character-driven drama with mass appeal.


Final Thoughts

Regretting You is shaping up to be a major theatrical event in 2025, blending powerful performances with an emotionally resonant story. For entertainment professionals, this production is more than just a movie—it’s an opportunity. Whether you’re looking to get cast, join a crew, or just stay on top of industry trends, this project is one to watch.

YouTube Launches Cool New Tools for Creators!

[Key Takeaways]

  • YouTube adds an AI-powered music tool to help creators make custom instrumentals.
  • A new “Subscribe+” button is being tested to make memberships clearer.
  • Creators can now sync their Shorts content with music automatically.
  • YouTube is making it easier to verify accounts without physical mail.
  • These tools aim to help creators grow their channels and make better content.

YouTube is rolling out some exciting new features to help creators make better videos and grow their channels. These updates are part of YouTube’s effort to stay ahead in the creator economy, especially as more young people use the platform for music and videos. Let’s dive into the details!


1. AI Music Generator: Create Custom Instrumentals!

Imagine creating the perfect background music for your videos without worrying about copyright issues. YouTube is making this possible with its new AI-powered music generator. Creators can now use the “Music Assistant” tab in the Creator Music platform to describe the type of music they want. For example, you can type something like, “Upbeat summer vibe with a guitar and drums.” The AI will then create a royalty-free instrumental track for you to download and use in your videos.

This feature is part of YouTube’s “Dream Track” suite of experimental AI tools. It’s being rolled out gradually to U.S. creators who are part of the YouTube Partner Program and have access to Creator Music. Creators have been testing AI-generated music in YouTube Shorts and YouTube Create since last year, and now it’s becoming a more official tool.

Why is this helpful? It saves creators time and money because they don’t have to search for copyright-free music or pay for licenses. Plus, it gives them more creative control over the sound of their videos.


2. “Subscribe+” Button to Simplify Channel Memberships

Have you ever been confused about the difference between the “Subscribe” and “Join” buttons on YouTube? You’re not alone! To make things clearer, YouTube is testing a new “Subscribe+” button for creators who offer Channel Memberships. This button will help viewers understand how they can support their favorite creators by becoming members.

The test is running on mobile, desktop, and TV devices for a small group of viewers. YouTube is asking for feedback to see if the new button makes things less confusing. The goal is to help more people discover and join Channel Memberships, which can be a big way for creators to earn money and build a loyal community.


3. More Creator Tools in Testing

YouTube is also rolling out a few other features to make life easier for creators.

A. Streamlined PIN Verification for AdSense

For creators earning money through AdSense, YouTube is testing a faster PIN verification process. In the past, creators had to wait for a physical letter in the mail to verify their account. Now, in 24 markets, they can just enter a PIN online. This should save time and reduce the hassle of waiting for mail.

B. Sync Shorts with Music Automatically

Another cool feature in testing allows creators to import photos and video clips into YouTube Shorts and automatically sync them with selected audio tracks. The AI will arrange the clips to match the beats of the music, making editing easier. Creators can preview the final result and make adjustments if needed.

This feature is perfect for creators who want to make visually engaging Shorts without spending hours editing. It’s especially useful for newer creators who are still learning how to produce high-quality content.


Why These Updates Matter for the Creator Economy

YouTube is rolling out these features as it continues to lead as the go-to platform for music and video content, especially among Gen Z. A recent study found that 79% of American teenagers listen to music on video-sharing sites, with YouTube being the most popular.

These tools are particularly helpful for newer creators, as many are starting to upload music directly to platforms like YouTube without traditional distributors or labels. In fact, 25% of music creators now use user-generated platforms to share their work, especially those who have been creating for less than five years.

By offering AI-powered music, simpler membership options, and easier editing tools, YouTube is making it easier for creators to focus on what matters most—making great content and connecting with their audience.


What’s Next for Creators?

As YouTube continues to experiment with new features, we can expect even more tools to help creators succeed. Whether you’re just starting out or have been creating videos for years, these updates are designed to help you grow your channel and make better videos.

Keep an eye on your YouTube dashboard for these features, and don’t forget to share your feedback with YouTube if you get to try them out. Who knows, your input could shape the future of creator tools on the platform!

Let us know what you think about these new features in the comments! Are you excited to try them out?

Big Changes in the UK Media World: Platform Media Joins Forces with Listen and Goldhawk

Key Takeaways:

  • Platform Media, Listen Entertainment, and Goldhawk Productions have merged to form a major UK content group.
  • The new company has seen huge growth, earning eight figures in revenue and growing by over 70% in the past year.
  • Josh Adley and Matthew Sherry will lead the company as co-CEOs to expand its reach.
  • The group has a unique way of making money from podcasts, turning them into big digital brands.
  • They have three main content areas: entertainment, sports, and storytelling.

The UK media scene just got a lot more exciting! Platform Media has joined forces with Listen Entertainment and Goldhawk Productions to create a supergroup in the content world. Together, they’ve formed a powerful new company that’s already making big waves.

A SuperGroup is Born

This new group is massive. It’s making eight-figure revenues and has grown by over 70% in just one year. That’s super fast growth and shows how successful they’ve been.

So, who’s leading this new team? Josh Adley, who used to run Listen Entertainment, and Matthew Sherry, the CEO of Platform Media, are now co-CEOs. They’ve been working together for nine months under a bigger company called PodX and are ready to take this new venture to the next level.

“This is a big moment for the V industry,” said Matthew Sherry. “We’ve created a new way to make money that’s leading the way.”

Josh Adley added, “Matthew and I have wanted to work together for years. We share the same vision for where podcasts are headed.”

Making Money from Podcasts

The company has a 360° approach to podcasts, turning them into full digital brands that make seven figures a year. One of their shows even made £3 million!

Why is this working? Well, podcast ads are getting better at convincing people to buy things. A study by Acast found that over half of daily podcast listeners have bought something after hearing an ad.

What They Do

The new company has three main parts:

  1. Listen Entertainment: They focus on fun and visual podcasts that keep listeners entertained.
  2. Folding Pocket: This team is all about sports content and sets the agenda for what’s trending.
  3. Goldhawk Productions: They’re famous for their storytelling, creating amazing fiction and factual audio content.

With 80 people working together in their new Farringdon offices, they’ve made some big hits. Shows like Olivia Attwood’s So Wrong It’s RightBBC’s The Traitors: Uncloaked, and The Good, The Bad, and The Rugby are just a few examples.

What’s Next?

This merger is a big deal. It’s bringing together three talented teams to create even better content and make more money from podcasts. With their combined skills, they’re set to grow even more and lead the podcasting world. Stay tuned!

Snapchat Study Reveals Top 3 Tech Changing Travel

Key Takeaways:

  • AI and AR are reshaping how people plan and book trips.
  • Social media is now the top place for travel inspiration.
  • Friends, family, and creators have a big influence on travel decisions.
  • Travel brands should use these tech tools to connect with customers.

If you love traveling or planning trips, you might have noticed how technology is making it easier and more fun. Snapchat just released a big study with Publicis Media and NRG about how three main technologies—artificial intelligence (AI), augmented reality (AR), and social media—are changing the travel industry. This study surveyed over 3,100 travelers aged 13-60 across five countries, including the U.S., U.K., Canada, Saudi Arabia, and France.

The study shows that travel spending in the U.S. alone could reach $1.2 trillion by 2027. That’s a lot of money! But how are people deciding where to go and what to do? Let’s break it down.


AI and AR Are Changing How We Plan Trips

If you’re like most people, you probably don’t search for travel plans the way you used to. In fact, 72% of people in the study said they don’t use traditional search methods as much anymore. Instead, they’re turning to new technologies like AI and AR.

AI Helps You Find Your Perfect Trip AI is like a super smart assistant that learns what you like. According to the study, 67% of people think AI does a better job at understanding their travel preferences than older methods. For example, if you love beaches but hate crowded places, AI can suggest quiet, beautiful spots just for you.

AI also makes it easier to find new destinations. Have you ever searched for something just by describing it or using images? That’s called visual and voice search, and it’s becoming super popular. Plus, AI-powered virtual tours and assistants help people explore options faster.

AR Makes Travel Planning More Fun Augmented reality, or AR, is another game-changer. Imagine using your phone to see what a hotel room looks like in real time or “trying on” a vacation spot before you book it. The study says 67% of Snapchat users think AR makes travel shopping more engaging and fun.

Snapchat itself is a great example of how AR is being used. Features like virtual try-ons and interactive filters let people experience travel destinations in a whole new way.


Social Media Is Now the Top Travel Inspiration Source

These days, most people get their travel ideas from social media. A whopping 73% of travelers say they find new destinations, brands, or travel services on platforms like Snapchat, TikTok, or Instagram.

Why is this happening? Well, social media is where people spend a lot of time, and seeing posts from friends or creators makes travel feel more real and inspiring. For example, if your friend posts a cool video from a beach in Bali, you might think, “I want to go there too!”

People Trust Recommendations from Friends and Creators The study also found that friends, family, and creators have a big influence on travel decisions.

  • 76% of people said seeing friends and family travel affects where they want to go.
  • 75% of people enjoy talking to their friends and family about travel plans.
  • 62% of travelers trust creator reviews more than traditional ones.

In fact, Snapchat users are 3.1 times more likely to book a trip if they see it recommended by friends, family, or creators on social media.

This trend isn’t just on Snapchat. TikTok reported that 71% of its European users actively search for travel content, and 77% make travel purchases after discovering destinations on the app.


What Does This Mean for Travel Brands?

If you’re a travel brand, this study has some important lessons for you:

  1. Invest in AI and AR: Use these technologies to make the travel shopping experience easier and more fun. For example, create AR experiences that let people “visit” destinations virtually or use AI to offer personalized recommendations.
  2. Be Active on Social Media: Since most travelers find inspiration on platforms like Snapchat, TikTok, and Instagram, brands need to have a strong presence there. Share engaging content and engage with users.
  3. Work with Creators: Partnering with creators can help build trust and excitement around your brand. People trust recommendations from creators more than traditional ads.
  4. Join the Conversation: Use platforms where people are already talking about travel. For example, Snapchat’s “Footsteps” feature lets users track their travel history and share it with friends. Brands could use this to connect with travelers in new ways.

The Future of Travel Looks Tech-Driven

As technology keeps advancing, the way we plan and book trips will keep changing. AI, AR, and social media are making travel more personal, interactive, and fun. For travelers, this means better experiences. For brands, it means new ways to connect with customers.

So next time you’re planning a trip, don’t be surprised if AI suggests a destination you didn’t even think of, or if you use AR to “try before you buy.” And don’t forget to share your adventures on social media—you might inspire someone else’s next big trip!

BeReal Launches Native Ads in the U.S., Targets Gen Z with Big Brands

Key Takeaways:

  • BeReal rolls out native advertising in the U.S., aiming at its 85% Gen Z user base.
  • Appoints Ben Moore, former TikTok exec, to lead U.S. operations.
  • Over 200 advertisers, including Nike and Netflix, are already on board.
  • BeReal has 40 million monthly active users globally, with high engagement rates.
  • The platform focuses on authentic, unfiltered content to attract brands.

BeReal, the popular social media app known for its unfiltered, once-a-day posts, is making big moves in the advertising world. The platform recently announced the official launch of its native advertising platform in the United States. This rollout is specifically designed to target its massive Gen Z user base, which makes up 85% of its 40 million monthly active users worldwide.

To lead this expansion, BeReal has brought on Ben Moore, a former TikTok executive, as its U.S. Managing Director. Moore, who previously led global media buying partnerships at TikTok, is now building a team focused on sales, partnerships, and increasing user growth. This is a smart move, as Moore’s experience at TikTok could help BeReal appeal to brands looking to connect with younger audiences.

What’s BeReal All About? For those who aren’t familiar, BeReal is a social media app that encourages users to share unedited, authentic content. Every day, users get a prompt to post a photo or video within two minutes—no filters, no overthinking. This raw, real approach has made the app a hit, especially among Gen Z. In 2022, BeReal became the number one social networking app in Apple’s App Store and was even named “App of the Year.”

In June 2024, BeReal was acquired by Voodoo, a mobile gaming company, for a whopping €500 million. Since then, the app has been working on expanding its features and monetization strategies while staying true to its core value of authenticity.

Ad Formats That Fit the Vibe BeReal’s new advertising platform offers two main ad formats that blend seamlessly into the user experience:

  1. Targeted In-Feed Ads: These ads appear naturally in the content stream, making them feel less intrusive and more engaging.
  2. High-Impact Takeovers: These are exclusive daily ad placements that grab users’ attention without disrupting their experience.

These formats are designed to match the app’s laid-back, authentic vibe, which is exactly what Gen Z loves. Brands like Nike, Netflix, and Amazon have already jumped on board, and over 200 advertisers are now using the platform. Levi’s, one of the early adopters, reported five times higher engagement on BeReal compared to other social networks.

Why Brands Are Flocking to BeReal So, why are brands so excited about BeReal? The app’s highly engaged user base is a major draw. According to BeReal, more than 50% of users open the app six days a week. This consistent engagement is gold for brands looking to connect with their target audience.

The app’s focus on authenticity also resonates with Gen Z, who value realness over curated perfection. BeReal’s unfiltered content creates a space where brands can feel more connected to their audience. As Ben Moore said in a press release, “BeReal stands apart as one of the only real social networks. It’s where real connections happen, and that’s exactly where meaningful brand engagement can thrive.”

Building a Strong Team To support its U.S. expansion, BeReal has appointed Ian Lutfiyya as Director of Agency Partnerships. Lutfiyya brings years of experience from top tech companies like Google, Meta, and Snap. With Moore and Lutfiyya at the helm, BeReal is well-positioned to grow its advertising business while keeping its unique, authentic vibe intact.

The Future of Social Media Advertising BeReal’s move into native advertising is a smart step in the competitive world of social media. With its focus on authenticity and high engagement rates, the app is carving out a niche for itself. Brands are eager to reach Gen Z, and BeReal is offering them a fresh way to do that.

As BeReal continues to grow, it will be exciting to see how brands use the platform to connect with users. For now, one thing is clear: BeReal is here to stay, and its native ads

Gayle King Responds to Blue Origin Backlash: “This Is About Inspiring Women”

Key Takeaways:

  • Gayle King defends her Blue Origin spaceflight amid criticism, emphasizing its greater mission.
  • The all-female crew aimed to inspire future generations and support sustainable space innovation.
  • Celebrities like Emily Ratajkowski and Olivia Wilde have questioned the flight’s value and environmental impact.
  • King calls for a broader perspective on space travel and its potential to benefit Earth.

Gayle King Breaks Silence on Blue Origin Criticism

Veteran broadcaster Gayle King is speaking out after facing backlash for joining a recent Blue Origin spaceflight. The 70-year-old journalist was part of an all-female crew that journeyed to the edge of space—a historic and symbolic move meant to celebrate women’s contributions to science, media, and civil rights.

But the flight, though brief at just 11 minutes, has sparked intense public debate. Critics labeled it “frivolous” and “wasteful,” prompting King to clarify the mission’s purpose and meaning.

“Space is not an either-or,” King said on CBS Mornings. “Because you do something in space doesn’t mean you’re taking anything away from Earth. What you’re doing in space is trying to make things better here.”


A Flight with Purpose, Not Just Prestige

Joining King on the spaceflight were:

  • Katy Perry – global pop star
  • Lauren Sanchez – media personality and Jeff Bezos’ fiancée
  • Aisha Bowe – aerospace engineer and former NASA mission engineer
  • Amanda Nguyen – civil rights activist and Nobel Peace Prize nominee
  • Kerianne Flynn – film producer and advocate for women in media

Together, they represented a diverse coalition of female leaders across industries, united not just by the mission itself but by the message it aimed to send: space is for everyone.

King highlighted that Blue Origin’s broader mission includes environmental stewardship, aiming to transfer industrial waste into space to help clean the Earth.

“There was nothing frivolous about what we do,” she said. “It’s about pushing boundaries and inspiring future generations—especially young women.”


Backlash from Public Figures

Not everyone was inspired.

Model and actress Emily Ratajkowski posted a TikTok criticizing the launch, calling it “end time s***.”

“Saying you care about Mother Earth while boarding a spaceship built by a company contributing to environmental destruction? It’s beyond parody,” she said.

Actress Olivia Wilde mocked the launch with a meme comparing the return from space to a typical commercial flight, adding: “Billion dollars bought some good memes, I guess.”

And earlier this month, Olivia Munn voiced skepticism, labeling the flight “a bit gluttonous.”

“What’s the point? Space exploration used to be about helping mankind. What are they doing up there that helps us down here?”


King Stays Grounded in Her Purpose

Despite the criticism, King remains focused on the bigger picture. She’s received overwhelming support from women, girls, and even men who’ve been moved by the journey.

“I’ve had so many people tell me, ‘Wow, I never thought I could do that, but I see you doing it at this stage of your life.’ That matters.”

In an era where private space travel is still a controversial topic, King is urging audiences not to lose sight of the value of representation, exploration, and long-term innovation.


Why This Matters for Entertainment Professionals

While space may seem far from the red carpet or casting calls, the entertainment industry plays a major role in shaping public narratives. This mission wasn’t just a flight—it was a spectacle, a statement, and a story.

For actors, filmmakers, and creators, it’s a reminder of the power of storytelling, inclusion, and bold ambition. As content continues to evolve in the streaming era, stories that blend science, activism, and personal transformation are more relevant than ever.


Final Thoughts

Gayle King’s spaceflight wasn’t just about adventure—it was about visibility, legacy, and challenging expectations. And for professionals in entertainment, it’s a powerful case study in how media moments can spark global conversations.

Emily Ratajkowski Slams All-Female Blue Origin Flight as “Beyond Parody”

Takeaways

  • Emily Ratajkowski criticized the Blue Origin space flight as hypocritical and wasteful.
  • The flight featured an all-female crew, including Katy Perry and Lauren Sánchez.
  • Critics argue it was a publicity stunt, while participants claim it aimed to inspire women.
  • The mission highlights ongoing debates around private space travel, sustainability, and representation.

Emily Ratajkowski Calls Out Blue Origin’s All-Female Spaceflight

Model and actress Emily Ratajkowski has voiced sharp criticism of Blue Origin’s recent all-female space mission, calling the event “beyond parody.” In a viral TikTok post, the 33-year-old accused the mission of being a tone-deaf PR move, questioning both its environmental cost and its true purpose.

The flight, led by Amazon founder Jeff Bezos’ aerospace company, featured a six-woman crew including Bezos’ fiancée Lauren Sánchez, pop icon Katy Perry, and veteran journalist Gayle King. The short 11-minute journey marked the first all-female crewed spaceflight since Valentina Tereshkova’s historic solo mission in 1963.

“That space mission this morning? That’s end time s***. Like, this is beyond parody,” Ratajkowski said. “You’re talking about caring for Mother Earth while launching a rocket built by a company damaging the environment?”

The Controversial Flight: Celebration or Spectacle?

The NS-31 mission, Blue Origin’s 11th human flight, was presented as a milestone for diversity and inclusion in space travel. The crew also included:

  • Aisha Bowe, aerospace engineer (39)
  • Amanda Nguyen, civil rights activist (34)
  • Kerianne Flynn, film producer (45)

While the company promoted the mission as a symbol of female empowerment, critics like Ratajkowski saw it as a glorified publicity stunt that failed to address deeper issues—particularly climate change and wealth inequality.

“Think about the resources that went into this. For what? What was the marketing goal here?” Ratajkowski questioned. “I’m disgusted. Literally, I’m disgusted.”

Defending the Mission: “You Don’t Understand What’s Happening Here”

Following the flight, Gayle King responded to critics during a press conference, saying:

“Anybody that’s criticizing it doesn’t really understand what is happening here.”

King, who has long feared flying, described the experience as life-changing, emphasizing how it could inspire young girls to reach for the stars—literally.

Lauren Sánchez also defended the project, noting the commitment and passion of the Blue Origin team:

“I would love for critics to come to Blue Origin and see the thousands of employees who pour their heart and soul into this vehicle. It’s a big deal for them.”

A Personal Touch from Katy Perry

Pop superstar Katy Perry added her own emotional element to the journey. She carried a small daisy onboard—a tribute to her daughter—and sang “What a Wonderful World” upon re-entry. Her gesture symbolized hope and wonder, aligning with the mission’s stated goal of inspiring future generations.

A Bigger Conversation: Inspiration vs. Impact

While the NS-31 mission has been praised in some circles for promoting female representation in space exploration, others—including Ratajkowski—are questioning the ethical implications of private space travel. Critics argue that such high-profile flights often serve corporate interests more than the greater good.

The debate underscores a growing tension in the entertainment and tech industries: How do we balance innovation with responsibility? For aspiring professionals in both fields, the Blue Origin mission serves as a case study in navigating public image, values, and influence.


Final Thoughts for Industry Pros

Whether you’re an actor, filmmaker, or content creator, this event shines a light on how celebrity involvement in tech ventures can shape public perception—for better or worse. As private spaceflight continues to evolve, expect more crossover moments where entertainment, activism, and innovation collide.

Stay informed, stay vocal, and don’t be afraid to ask the hard questions—because the future of storytelling might just be written in the stars.

Greta Gerwig’s Narnia Movie is Now Casting

Takeaways:

  • Greta Gerwig’s The Magician’s Nephew adaptation is casting three lead roles.
  • Casting is open to UK-accented children ages 9–12.
  • Roles include diverse representation, with a lead of Indian descent.
  • Filming is set to begin in July 2025 in the UK.
  • Speculation grows around character identities, possibly including Digory and Polly.

Netflix’s Narnia Film Expands Casting Call for Three British Child Leads

Netflix’s highly anticipated Chronicles of Narnia reboot is making waves with an updated casting call—offering exciting opportunities for young actors and sparking fan theories about key storylines. The film, directed by Greta Gerwig (Barbie, Lady Bird), is set to begin filming in July 2025 in the United Kingdom.

Originally focused on two roles, the casting search has now expanded to three lead characters, all requiring authentic British accents. The production will adapt The Magician’s Nephew, the prequel in C.S. Lewis’s beloved fantasy series.


Casting Call Details

Casting directors Francine Maisler (U.S.) and Nina Gold (U.K.), both known for their award-winning work on major film and TV projects, are seeking the following:

  • Boy One: Aged 9–12, British, of Indian descent (Indian father, white mother)
  • Boy Two: Aged 9–12, British, described as an “important character”
  • Girl: Aged 9–12, British, also described as an “important character”

All three roles are classified as leads, indicating a significant presence in the story.

The casting call was distributed to North American talent agencies last Friday, though each role requires a genuine British accent—a move likely aimed at maintaining authenticity in this UK-based production.


What This Means for Aspiring Young Actors

This casting call presents a major opportunity for young British-speaking actors—particularly those with diverse backgrounds. It’s also a powerful sign that Netflix is prioritizing inclusive representation in its retelling of classic literature.

While no character names have been confirmed, fans and industry insiders are already speculating.


Who Could These Characters Be?

In The Magician’s Nephew, the protagonists are Digory Kirke and Polly Plummer—children who uncover magical worlds and witness the birth of Narnia itself.

Here’s a possible breakdown based on the casting info:

  • Boy One (Indian descent): Could potentially be Digory, whose father is said to be living in India during the book’s timeline.
  • Girl: Likely to be Polly, Digory’s brave and curious friend.
  • Boy Two: This role remains mysterious. He could be a newly interpreted character or a creative addition for the adaptation.

If Boy One is indeed Digory, it would mark a progressive and refreshing casting choice for a franchise known for its traditional roots.


A Closer Look at Netflix’s Narnia Plans

Netflix has been developing its Narnia universe since 2018 after securing the rights to C.S. Lewis’s books. Greta Gerwig’s attachment to direct the first installment signaled a bold new direction, merging her indie sensibilities with big-budget fantasy.

Production is slated for Summer 2025 in the UK, suggesting that casting decisions will be finalized soon.


How to Audition or Get Notified

Aspiring actors interested in roles like these should work with a reputable talent agent and ensure their reels and portfolios are up to date. It’s also a great idea to subscribe to Project Casting for the latest casting calls, especially as more roles in this franchise open up.


Representation in Fantasy is Growing

This casting call highlights a larger trend in the entertainment industry—the push for authentic and diverse casting in fantasy and period adaptations. For actors and creators alike, it’s a sign that the landscape is shifting toward more inclusive storytelling.


Final Thoughts

Netflix’s Narnia reboot is more than just a retelling of a classic—it’s a reimagining that opens doors for fresh talent and diverse perspectives. For young actors, this could be a once-in-a-lifetime opportunity to be part of a legendary franchise.

Tomb Raider Series Cancelled: What Went Wrong?

Key Takeaways:

  • The Tomb Raider TV series, starring Sophie Turner, has been cancelled.
  • Phoebe Waller-Bridge was set to write, executive produce, and direct parts of the series.
  • The project faced significant hurdles, including fan backlash and creative issues.
  • Amazon’s deal with Waller-Bridge, worth millions, has yet to produce any content.

Introduction: The highly anticipated Tomb Raider series, set to star Sophie Turner, has hit a roadblock. Recent reports indicate the project has been cancelled, leaving fans and industry insiders wondering what went wrong.

Background and Beginnings: Last November, Sophie Turner was cast as Lara Croft in a reboot spearheaded by Phoebe Waller-Bridge. The series was expected to begin filming early in 2025, as announced by Jen Salke, former head of Amazon/MGM. However, sources now confirm the project is no longer moving forward.

The Problems Faced: Despite initial excitement, the project encountered numerous challenges. Fan backlash was significant, with many questioning the direction of the series. Waller-Bridge, known for her work on Fleabag, was heavily involved but faced criticism over her vision for Lara Croft. The project’s struggles were evident, leading to its eventual cancellation.

Contracts and Deals: Phoebe Waller-Bridge signed a lucrative deal with Amazon in 2019, worth $20 million annually, which was renewed despite producing no content. Recently, the contract shifted from exclusive to nonexclusive, with reduced compensation. This change reflects the project’s difficulties and Amazon’s dwindling confidence.

Was It Ever a Good Idea? The decision to reboot Tomb Raider has been met with skepticism. While Angelina Jolie’s portrayal was iconic, the current market is saturated with reboots, making it hard for new projects to stand out. The cancellation raises questions about the wisdom of reviving the franchise.

Looking Ahead: While the cancellation is a setback, both Phoebe Waller-Bridge and Amazon may have other projects in the pipeline. The future of the Tomb Raider franchise remains uncertain, leaving fans hoping for a revival that does justice to its legacy.

In conclusion, the Tomb Raider series faced insurmountable obstacles, leading to its demise. The cancellation underscores the challenges in reimagining beloved franchises and highlights the competitive landscape of streaming content.

Instagram Upgrading Search to Compete with TikTok and Google

Key Takeaways:

  • Instagram is improving its search feature to help users find content more easily.
  • Younger users are turning to social apps instead of Google for searches.
  • TikTok still leads in engagement, but Instagram Reels is catching up.
  • Instagram will use comments to make search better and show older content.

Instagram Wants to Make Search Better

Instagram’s boss, Adam Mosseri, recently said that the app’s search feature isn’t great and needs work. “When you search for content, not just accounts, Instagram isn’t very good at it,” he admitted on a podcast. But here’s the good news: Instagram is now investing more in improving search.

Why? Because there’s so much cool stuff on the app, and they want to make it easier for you to find it. Mosseri said they’ve had a small team working on search, but now they’re adding more people to make it better.


Why This Matters: Social Platforms Are Beating Google

Did you know that younger people are using apps like Instagram and TikTok more than Google to find stuff? A study by GRIN found that:

  • 30.4% of Gen Z (ages 18-27) use Instagram for product discovery.
  • 23.2% use TikTok.
  • Only 21.8% use Google.

This is different from older generations. For example, 55.9% of Baby Boomers still rely on Google.

Another study by Bernstein Research found that 45% of Gen Z prefer using social media for searches. This shows a big shift in how people find information.


TikTok Is Still the King of Engagement

Even though Instagram is improving, TikTok is still ahead when it comes to keeping users engaged. According to Dash Hudson, TikTok has a 4.5% cross-channel engagement rate, while Instagram has 4.0%.

But here’s some good news for Instagram: Reels is getting closer to TikTok in terms of reach. The gap is now just 4%.


What’s Next for Instagram Search?

Mosseri shared some exciting upgrades coming soon to Instagram search:

  1. Older Content Will Be Easier to Find Right now, it’s hard to find posts older than a day or two. Instagram wants to change that so you can discover content no matter when it was posted.
  2. Comments Will Help You Find What You’re Looking For Sometimes the best info isn’t in the post itself but in the comments. Instagram is working on a feature that uses comments to suggest better search results.
  3. More Context in Search Results Mosseri explained that comments often have hidden gems. For example, if someone posts a video of a cool product, the comments might have links or details about it. Instagram wants to make it easier to find that kind of info.

A version of the app with these improvements is coming soon!


Why This Is a Big Deal for Creators

If Instagram makes search better, it could be a game-changer for creators. Right now, if you post something, it’s mostly seen in the first 24-48 hours. But with better search, your content could keep getting views for weeks or even months.

This could also help smaller creators gain more followers. If their content is easier to find, more people might stumble upon it.


The Future of Search on Social Media

As social apps keep improving their search features, they might become the go-to place for younger users. This could mean traditional search engines like Google have to work harder to stay relevant.

For now, Instagram and TikTok are in a race to see who can offer the best search experience.


What Do You Think?

Are you excited about these changes? Do you think Instagram will catch up to TikTok? Let us know in the comments!

Podcast Creators Are Making Big Money: Here’s Why

Key Takeaways:

  • Podcast creators in the U.S. could make nearly $1 billion by 2025.
  • Podcasting grows faster than social media for creators.
  • People spend more time listening to podcasts daily than using TikTok.
  • Video podcasts are becoming super popular.
  • Podcast ads are really effective in getting people to buy stuff.

Podcasting Is On The Rise

Podcasting is getting more popular every day. More people are listening, and creators are earning more money. In fact, experts say U.S. podcast creators might make almost $1 billion by 2025. That’s a big jump—27.3% more than the previous year. Social media creators also make money, but not as fast as podcasters.

Even though podcasting is growing, it’s still smaller than social media money. Podcasts make about 5% of what creators get from social media. But more creators are using podcasts to reach people outside platforms like Instagram or TikTok. This is especially important now because some people are worried about TikTok’s future.

People Are Listening More

More people are spending time listening to podcasts. Adults in the U.S. now listen to about 51 minutes of podcasts daily. That’s even more time than they spend on TikTok. This is good news for creators because more listeners can mean more money.

Over the past ten years, podcast listening has grown five times. Now, podcasts make up about 20% of all audio time people spend each day. People who started listening years ago are now big fans—almost one-third listen a lot.

Audio vs. Video Podcasts

More creators are making video podcasts, and people are watching. One report says 40% of U.S. users watched video podcasts in 2024, up 12% from 2022. Meanwhile, audio-only listening dropped from 43% to 31%. YouTube is a big part of this trend. They had over 400 million hours of podcast viewing on TV in 2024.

Podcast Ads Work Really Well

Ads on podcasts are very effective. Over half of daily listeners worldwide have bought something after hearing a podcast ad. People who listen a lot—more than eight hours a week—are even more likely to buy. These super listeners are 60% more likely to buy online and 71% more likely to buy in-store.

More brands are advertising on podcasts. In 2024, over 1,500 brands tried podcast ads for the first time. Big companies like BetterHelp, Amazon, and Shopify spent millions on podcast ads.

The Future of Podcasting

Podcasting is getting bigger as more people listen and watch. Creators can make good money through ads and other ways. Even though social media is still bigger, podcasts offer a new way for creators to connect with fans.

Podcasts are here to stay, especially as video grows. With more listeners and effective ads, podcasting is a great way for creators to grow their audience and earn money. So, if you’re into podcasts, you might hear even more exciting things in the future.

Conclusion

Podcasting is booming, with more listeners, watch time, and money for creators. As it grows, it offers new opportunities for people to build their brands and connect with fans. Podcasting’s future looks bright and full of possibilities.

Whether you’re a creator or just a fan, podcasts are definitely worth checking out. They’re not just for listening—they’re also a smart way for creators to make money and reach new people. So, keep listening and watching—podcasting is here to stay!

Olivia Dunne Speaks Out on $2.8 Billion College Sports Settlement

 

Key Takeaways:

  • Olivia Dunne and other college athletes are criticizing a $2.8 billion settlement over how NIL (Name, Image, Likeness) deals are valued.
  • The settlement uses outdated methods to calculate influencer value, ignoring social media impact and future growth.
  • Some athletes feel the deal unfair because it undervalues their online influence and overvalues traditional athletic performance.
  • The settlement includes $2.5 billion in damages for athletes from 2016 to 2024 and a new system to handle NIL payments.
  • A judge has asked for changes to fix valuation issues while keeping the settlement’s main structure.

Olivia Dunne, a popular social media influencer and LSU gymnast, is speaking out against a $2.8 billion college sports settlement. She says the deal doesn’t fairly value athletes’ NIL (Name, Image, Likeness) rights, especially for those who make money through social media. This is a big deal because it’s about how much college athletes can earn from their fame and online presence.

What’s the Big Deal About This Settlement?

The settlement is a result of a long legal fight over how college athletes can profit from their NIL. It’s supposed to help athletes earn money from endorsements, social media, and other deals. But some athletes, like Olivia Dunne, think the deal isn’t fair.

At a recent court hearing, Dunne explained why she’s upset. She said, “This settlement uses old logic to calculate modern value. It takes a narrow snapshot of a still maturing market and freezes it, ignoring the trajectory we were on and the deals we lost and the future we could have had.”

In simpler terms, she’s saying the settlement doesn’t account for how fast the influencer market is growing. It’s like taking a photo of a tree when it’s small and assuming it’ll never grow taller.


What’s Wrong with the Valuation?

The settlement’s main problem is how it calculates an athlete’s value. It focuses too much on traditional athletic performance and not enough on social media influence. For example:

  • Benjamin Burr-Kirven, a former University of Washington linebacker, said he got the same NIL compensation as walk-on teammates, even though he had a standout career.
  • Some backup players were valued five times higher than star players who had better resumes.

This shows that the system isn’t fair. Athletes who are popular online or have strong personal brands feel undervalued. They’re making money from YouTube, Instagram, and TikTok, but the settlement doesn’t give them enough credit for that.


How Will This Settlement Work?

The settlement plan has some key rules:

  1. Implementation Date: The new system is set to start on July 1.
  2. School Payments: Colleges can give athletes up to $20.5 million annually.
  3. NIL Deals: Any deal over $600 must be checked to ensure it’s fair.
  4. Retroactive Damages: Athletes who played between 2016 and 2024 will get over $2.5 billion in damages.

There’s also a new clearinghouse to prevent schools from paying athletes directly for playing sports. This is meant to keep college sports fair and stop “pay-for-play” deals.


What’s Next?

Judge Claudia Wilken, who is overseeing the case, has asked both sides to fix the valuation issues. They need to come back with a better plan within a week. However, the main structure of the settlement will stay the same.

Sedona Prince, a TCU basketball player and plaintiff, called this the “beginning of a new industry.” She’s right—this settlement is just the start of how college sports and NIL deals will work in the future.


Why Should You Care?

If you’re into sports or social media, this is a big deal. It’s about fairness for athletes who are also influencers. Should a college athlete with millions of followers make more money than a star player? Should schools control how much athletes can earn from endorsements?

These are tough questions. The settlement is trying to balance everyone’s interests, but it’s not perfect yet. Athletes like Olivia Dunne are pushing for changes to make sure the system is fair for everyone.

What do you think? Should social media influence matter more in determining how much college athletes earn? Let us know your thoughts!

Jacob Elordi Praises Owen Cooper’s Powerful Performance in Netflix’s Wuthering Heights

Takeaways for Entertainment Professionals:

  • Rising star Owen Cooper, just 15, impresses industry veteran Jacob Elordi on set.
  • Wuthering Heights is the third collaboration between Emerald Fennell and Margot Robbie’s LuckyChap.
  • Big names like Margot Robbie, Shazad Latif, and Hong Chau round out a stellar cast.
  • The film is set to release in February 2026, promising a fresh, psychological take on the classic novel.

Rising Talent Meets Seasoned Star: Owen Cooper Leaves a Mark on Wuthering Heights Set

On the set of Netflix’s upcoming adaptation of Wuthering Heights, it wasn’t seasoned actor Jacob Elordi who stole the spotlight—it was 15-year-old rising star Owen Cooper. Known for his breakout role in Netflix’s Adolescence, Cooper is already making waves in the entertainment world, and according to Elordi, he’s not just talented—he’s “intimidating.”

Elordi, fresh off the success of Saltburn, takes on the role of Heathcliff in the psychological drama directed by Emerald Fennell. Cooper plays the younger version of the iconic character, and their dynamic has quickly become a highlight of the film’s production.

“He’s a rock star. He’s brilliant and he’s intimidating,” Elordi shared in a recent interview with 10 News First in Australia. “I asked him if he was nervous, and he just said, ‘No.’ I thought, ‘Cool… me neither.’ But seriously, he is a tremendous actor.”


From Adolescence to Wuthering Heights: Owen Cooper’s Meteoric Rise

Owen Cooper’s chilling performance as a teen accused of murder in Adolescence turned heads across the industry. His ability to channel complex emotions has now landed him one of literature’s most psychologically rich characters. And while many young actors might feel overwhelmed working with a director like Fennell and a cast of A-listers, Cooper seems unfazed—and that’s exactly what impresses his peers.

His confidence and depth bring a fresh perspective to Heathcliff’s tortured beginnings, setting the stage for Elordi’s brooding adult portrayal.


A Star-Studded Ensemble: Bringing the Moors to Life

Director Emerald Fennell—known for Promising Young Woman and Saltburn—returns with a bold reimagining of Emily Brontë’s 1847 classic. With the support of Margot Robbie’s LuckyChap Entertainment, this adaptation promises a darker, more psychologically intense version of Wuthering Heights.

Here’s the powerhouse lineup joining Elordi and Cooper:

  • Margot Robbie as Catherine Earnshaw
  • Shazad Latif as Edgar Linton
  • Hong Chau as Nelly Dean
  • Alison Oliver (Elordi’s Saltburn co-star) as Isabella Linton

Robbie is also producing the film, continuing her successful collaboration with Fennell. The pair previously teamed up on Promising Young Woman and Saltburn, both of which garnered critical acclaim and awards buzz.


Emerald Fennell’s Vision: Grit, Passion, and Psychological Depth

Fennell, known for her dark and complex storytelling, teased fans with a quote from the novel last year:

“Be with me always – take any form – drive me mad.”

This line foreshadows the emotionally charged tone fans can expect from the adaptation. Fennell’s unique ability to merge stylized storytelling with raw emotion ensures this version of Wuthering Heights will resonate far beyond traditional period dramas.

Margot Robbie herself praised Fennell’s distinctive voice:

“Emerald immerses you into a world so quickly. She’s so masterful at tone and plot… She taps into the most depraved parts of your brain, so that you’re complicit in the story.”


What This Means for Aspiring Entertainment Professionals

If you’re an aspiring actor, filmmaker, or creative in the entertainment space, this project is a prime example of how fresh talent can stand shoulder-to-shoulder with industry heavyweights when backed by passion, professionalism, and bold direction. Owen Cooper’s rise is proof that age is no barrier when you bring genuine skill and confidence to the set.

Jacob Elordi’s praise isn’t just a compliment—it’s a signal to casting directors and filmmakers that Cooper is one to watch.


Final Thoughts: Anticipation Builds for 2026 Release

With an A-list cast, a visionary director, and an emotionally rich source material, Netflix’s Wuthering Heights is shaping up to be a standout release in early 2026. The anticipation around Owen Cooper’s performance adds another layer of intrigue to a film already brimming with star power and artistic ambition.

Casting Call: Photo Double Needed for Mark Wahlberg’s By Any Means


Takeaways:

  • Casting a male photo double for a lead role in By Any Means, starring Mark Wahlberg.
  • Must closely match the actor’s height, build, and look.
  • Filming will take place in Atlanta, GA for one full day.
  • Paid non-union role; $175 for up to 12 hours.
  • Apply now through Project Casting.

What Is By Any Means About?

By Any Means is an upcoming action-packed feature film led by acclaimed actor Mark Wahlberg. While specific plot details remain under wraps, the film is rumored to focus on high-stakes missions, gritty characters, and Wahlberg’s signature blend of physical intensity and emotional depth.

Backed by a strong creative team and a high-energy production style, By Any Means is expected to draw attention from both fans and industry insiders alike. The project marks yet another strong entry in Wahlberg’s growing list of action-drama projects.


Who Is in the Cast of By Any Means?

While the full cast has yet to be officially released, Mark Wahlberg has been confirmed as the film’s leading man. Known for major box office hits like The Departed, Lone Survivor, and Uncharted, Wahlberg’s presence brings both credibility and star power to the project.

The casting call is for a photo double for a principal actor in the film, indicating that close stand-ins will be used for various camera setups and scenes requiring precision in appearance.


Who Is Casting By Any Means?

Casting is being managed by On Location Casting, a well-respected casting company with extensive experience in sourcing talent for major film and television productions across the U.S. Known for their work on blockbuster projects, On Location Casting is currently seeking local Atlanta-based talent for this one-day gig.


How Does the Casting Process Work?

Here’s what you need to know:

  • This role is for a male photo double who closely matches the specified physical traits of the actor.
  • Applicants must be available for a fitting session prior to filming.
  • The shoot is expected to run for up to 12 hours, and flexibility with call and wrap times is required.
  • As this is a non-union role, professional set experience is beneficial but not required.

Casting directors will select talent based on photo submissions, availability, and how closely the applicant matches the required description.


Where Is By Any Means Filmed?

Filming is taking place in Atlanta, Georgia, with possible scenes being shot in nearby Covington, GA. The production is only accepting local hires, so applicants must either live in the area or be able to work without travel compensation.


When Does Filming for By Any Means Start?

The shoot date is coming up quickly, with one full day of filming scheduled. A wardrobe fitting will be required ahead of the shoot, so flexibility for both the fitting and shoot day is essential.


Where Can You Find By Any Means Casting Calls and Auditions?

You can apply now on Project Casting:
Click here to apply to the By Any Means Photo Double Casting Call

Project Casting is your go-to platform for updated casting calls in film, TV, commercials, music videos, and more.


What Are the Best Audition Tips for Landing a Photo Double Role on By Any Means?

1. Match the Look Exactly

Casting for photo doubles is extremely specific. Make sure your height, weight, hair, and facial features align closely with the description:

  • Male, white, 45–70
  • 5’6” to 5’8”
  • 170–195 lbs
  • Balding with side hair, gray beard and mustache

2. Submit Clear and Current Photos

Use well-lit, unfiltered headshots and full-body photos. Include side profiles and close-ups to help casting see how well you match.

3. Highlight On-Set Reliability

Even though this is a background/stand-in role, professionalism and punctuality are highly valued. Mention any previous on-set experience in your application.

4. Be Flexible and Available

Casting directors appreciate availability and flexibility—especially for quick-turnaround projects like this one. Let them know you’re ready to go.

5. Communicate Promptly

Respond quickly to emails or texts from casting teams. This keeps you in good standing for future roles as well.


Final Thoughts

If you’re looking to get your foot in the door with a major production, this is your shot. Being a photo double for a feature film starring Mark Wahlberg is not only a paid opportunity but also a great way to gain behind-the-scenes experience on a high-profile set.

With professional exposure, networking opportunities, and a quick turnaround, this gig is ideal for aspiring actors or seasoned industry pros looking to stay active in the Atlanta film scene.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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Carter’s Fashion Campaign Casting Real Families in NYC


Takeaways:

  • Carter’s is casting real families for a national commercial photo and video shoot.
  • Open to all ethnicities, including same-sex families with babies (0–12 months).
  • Filming in New York City at the end of April or early May.
  • Paid commercial opportunity with industry exposure and credit.
  • Apply now on Project Casting.

What Is the Carter’s Fashion Campaign About?

This casting call is for a national commercial campaign by Carter’s, the iconic children’s clothing brand known for its heartwarming, real-life family marketing. The campaign aims to highlight the genuine connections between parents and their children, capturing everyday moments that reflect love, comfort, and joy through a fashion-forward lens.

Whether it’s a photo shoot or a commercial video, this campaign is about showcasing authentic family dynamics—making it an ideal opportunity for families who want to make meaningful, on-camera memories together.


Who Is in the Cast of This Campaign?

Unlike traditional campaigns that use professional actors or models, Carter’s is casting real families to bring an honest and relatable feel to the screen. The casting is open to families of all backgrounds, including same-sex couples and parents with babies under 12 months old. Siblings are welcome too, as long as they wear size 8 or smaller.


Who Is Casting for the Carter’s Fashion Campaign?

The casting is being managed by Cast Inc., a well-established agency known for sourcing authentic talent for commercial and lifestyle campaigns. They’re committed to inclusive and diverse storytelling, making them a natural partner for Carter’s in delivering a campaign that celebrates modern families of all kinds.


How Does the Casting Process Work?

Applying is simple and family-friendly:

  • Submit through the Project Casting listing.
  • Include photos of your family, especially with your baby.
  • Ensure you meet the size and age criteria.
  • Be available for a one-day shoot in New York City at the end of April or early May.

If selected, you’ll receive detailed information about wardrobe, call times, and location specifics. Compensation is paid, and families will also receive professional exposure and industry credits.


Where Is the Carter’s Campaign Filmed?

Filming will take place in New York City, a hub for fashion, media, and commercial production. Families must either live locally or be able to work as a local hire, as travel and accommodations are not provided by production.


When Does Filming for This Project Start?

The shoot is scheduled for late April or early May. Applicants must be fully available during this window and flexible with call times. This ensures smooth coordination, especially with young children involved on set.


Where Can You Find Carter’s Casting Calls and Auditions?

You can apply directly via the Project Casting listing below: Apply to Carter’s Fashion Photo Shoot Casting Call

Project Casting offers daily casting calls for commercials, print shoots, TV shows, and more—ideal for parents, actors, and real families seeking industry opportunities.


What Are the Best Audition Tips for Landing a Role in Carter’s Campaign?

1. Submit Natural Family Photos

Avoid staged or heavily edited photos. Casting directors want to see genuine family interaction.

2. Highlight Your Baby’s Comfort Level

Let them know if your baby is calm around lights, noise, or crowds. This can improve your chances of getting booked.

3. Keep Communication Clear

Respond quickly to casting messages and ensure all your info (ages, sizes, availability) is accurate.

4. Dress Simply for the Shoot

If selected, bring simple, neutral wardrobe options unless otherwise directed. The focus should stay on your family’s chemistry.

5. Be Flexible and Positive

Shoots with kids can be unpredictable—flexibility and patience go a long way on set.


Final Thoughts

If you’re a parent looking for a unique and professional opportunity to bond with your family—and get paid for it—this Carter’s commercial campaign might be your perfect fit. Not only will you gain valuable on-set experience, but your family will also become part of a campaign that celebrates the beauty of real life.

Spots are limited, and the deadline is fast approaching. Don’t miss your chance to shine with your little ones in front of the camera.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

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